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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Riding To The Rescue Of Seahorses

John Elkington · 29 October 2017 · Leave a Comment

In the early days of Volans, with seahorse print

Today’s Sunday Times runs a story about BBC wildlife presenter Chris Packham, whose Springwatch, Autumnwatch and Winterwatch I switch on whenever I can. He is calling on the website Etsy to ban sellers from trading seahorses in such trinkets as paperweights, pendants and photo frames. The newspaper notes easy’s declared commitment to create a “sustainable future”.

Have long loved seahorses, as indicated by my purchase of an Royal College of Art student’s mega-print over a decade ago. It now seems to have gone AWOL from the office, but lives on in photographs – including one done for a Magnum book many moons ago by photographer Paolo Pellegrin.

Note to self: must find out more about Project Seahorse.

At the same time, wildlife has been in the air this week. Among other things, I attended the latest session of the WWF Council of Ambassadors, held in 66 Lincoln Inn’s Fields. Apparently, this was once the equivalent of 10 Downing Street.

Great to see one slide showing the Daily Mirror front page from 1961 which helped launch me on my environmental career.

1961 front page that got me going, aged 11

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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