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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Junk Shots

John Elkington · 29 May 2010 · Leave a Comment

Just finished reading Dave Eggers’ novel Zeitoun, which follows the story of a real family – the husband of Syrian extraction – through the Hurricane Katrina disaster in New Orleans. What a horrible indictment of what can happen to a modern democracy under the stress of a viciously narrow-minded regime which finds itself under assault, as was the case with the Bush-Cheney Administration.

Then read the June 7 issue of Time, and was struck by the ‘Junk Shot’ column by Joe Klein, who argues that instead of the Deepwater Horizon oil disaster being Obama’s Katrina, it is, in fact, “actually George W. Bush’s second Katrina”. Klein notes that former Vice President Dick Cheney came to office hot-foot from Halliburton, also now complicit in Deepwater. More to the point, Cheney then “presided over the weakening of drilling regulations, including the exclusion of remote-shut-off switches (commonly used in the North Sea fields), which might have prevented the disaster.”

Read Klein’s article here.

Has BP Ended the CSR Era?

John Elkington · 28 May 2010 · Leave a Comment

I find myself agreeing with a column by Professor David Scheffer in today’s Financial Times, in which he argues that the BP Deepwater Horizon spill in the Gulf of Mexico calls into question the corporate social responsibility (CSR) movement – with its reliance on voluntary principles and self-regulation. Having myself worked on an oil spill contingency plan for BP’s Schiehalion oil-field off Scotland in the 1990s, I have watched developments in the Gulf with mounting horror.

Found myself sitting in St James’s Square today, having arrived a few minutes early for a meeting with Robin Niblett of Chatham House – in his office that was previously Gladstone’s bedroom – and found myself reflecting on the number of times I have been into BP’s current HQ building in the Square while working on CSR and wider sustainability projects. Someone I talked to yesterday was wondering whether BP might follow ICI, another ‘national champion’ company I worked with through the 1980s and 1990s, down the slippery slope to extinction?

Comments on ‘Has BP Ended the CSR Era?’ Post

John Elkington · 28 May 2010 · Leave a Comment

With Craig Ray – who has kept this site running – in New Zealand currently, we are experiencing a few glitches, for which apologies. The ‘Comment’ function failed various people who tried to respond to my earlier post titled, ‘Has BP Ended the CSR Era?’

Jem Bendell replied: “The Western HQ’d International Oil Companies have declining access to future oil fields if compared to national oil companies from countries now able to dictate terms more than before. Therefore the IoC’s either become more adept at high tech oil extraction, in deeper water, artic, and from sources like tar sands, and/or they seek to reinvent themselves as energy companies. The PR says the latter, the core investment decisions reveal the former. And the former = more risk to the environment and the staff on the rigs. For years, good smart people have told the IoC’s to invest in the transition to low carbon fuels and in creating better global governance mechanisms so the national oil companies dont undercut by externalising costs onto the environment, and labour rights. Apart from a few people in each IoC working on such an agenda, it seems their super tanker bureaucracies plough on towards the reef… If that’s so, then good riddance, but then we have the challenge of the rest of the world’s oil industry; how to influence their strategies and practices becomes the key question, no?”

John Morrison, Executive Director, Institute for Human Rights, replied: “John – can’t help agreeing with you on this. The ‘CSR’ era is ending for a number of reasons – as Geoffrey Chandler predicted it would 10 years ago – fundamentally because the environmental and human rights challenges business face are about their core business, governance and accountability. The post-Browne correction at BP seems to have gone too far – leaving the company with a lack of capacity to maintain the social licence to operate.”

Daianne Rincones of the Kellogg School, Northwestern University, replied: “John, I share your disappointment. I too found myself in BP’s HQ several times over the years under the pretext of sustainability. I had my first misgivings a few years ago, when a group of us gathered there to learn more about the latest ‘beyond petroleum’ campaign were told by a BP exec that they were unashamedly an oil company. About a year ago, I had another conversation with a BP employee who revealed that Tony Hayward’s sustainability strategy was to ‘postpone the future’. It was just after that phone call that I predicted to those around me the demise of BP within my lifetime. At the time, it sounded almost silly. Then, last week, I was chatting with a former BP exec who told me the reason they left was because it was clear the people who controlled over 90% of the business would never buy into ‘beyond petroleum’.”

IDE Wins First Nestlé Prize in Creating Shared Value

John Elkington · 27 May 2010 · Leave a Comment

Peter Brabeck hands Award to IDE's Mike Roberts Peter Brabeck hands Award to IDE’s Mike Roberts

The first Nestlé Prize in Creating Shared Value was awarded today to International Development Enterprises (IDE) Cambodia, for a rural development project which aims to increase the standard of living of Cambodian rural population by improving agricultural productivity and income. As a member of the Nestlé Creating Shared Value Advisory Board, I was one of the judges.

Since 2005, IDE Cambodia has trained a network of small rural entrepreneurs to become Farm Business Advisors (FBAs), selling a range of products and services to help small-scale farmers improve their farming techniques and income. Through this approach, farmers become more effective producers and marketers, thereby increasing their revenue. In turn, FBAs earn an additional income from selling their products and services at a profit.

IDE uses market-based approaches to increase the income of the rural poor by improving market access, increasing agricultural production and creating sustainable local businesses. Starting in 2005, IDE Cambodia developed a network of 60 independent small rural entrepreneurs in Cambodia. IDE Cambodia Country Director Mike Roberts said: “It is an honour to receive this recognition from Nestlé. The prize will help us further IDE’s mission to create income opportunities for poor rural households. We hope to leverage the Prize to reach more than 75,000 rural Cambodian households in the next few years. On a global scale, this is still very small but we think there are big implications in what we are learning.”

The Prize was created in 2009 to provide financial support of up to CHF 500,000 to individuals, NGOs or small enterprises who offer innovative solutions to nutritional deficiencies, access to clean water, or progress in rural development.

Day of the Sofa

John Elkington · 26 May 2010 · Leave a Comment

X Dozing 1 X Dozing 2 The photographer The photographer

There are times when it all becomes a little overwhelming – and a sofa can come in handy. This afternoon was one of those times. Have been feeling wrung out for a couple of days – and managed to grab 10 minutes in the spirit of Churchill’s brief naps. All I need is a boiler suit of the sort he wore and an endless supply of Pol Roger.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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