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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

SustainAbility Alumni Party

John Elkington · 19 April 2010 · Leave a Comment

Caption 1 Geoff kicks off (right) Caption 2 Jonathan Shopley with Elaine Caption 3 Gary and Rafael Caption 4 Kelly and her husband Caption 5 Christele, Shelly, me, Tomoo Caption 6 Amy’s hand, Alejandro and Tomoo Caption 7 Tomoo and Sam Caption 8 Nick (check shirt), Eric (back), Christele and Julia Caption 9 Shelly, Christele, Jodie, Judy Caption 10 Frances, Jodie (behind), Alejandro, Sophia, Alex Caption 11 JP, Judy, Eric, Elaine, Rafael

Delightful evening today at SustainAbility, an Alumni Party, which I could get to because Icelandic ash had stopped me flying to Seoul today. The event pulled in an extraordinary range of people, from Jonathan Shopley who was working with me before SustainAbility and Julia Hailes who co-founded the company with me in 1987, through successive generations right up to the present day.

The photographs are by me, Sam and Julia, with captions only identifying those who have been closely involved with with SustainAbility or Volans, or – as in the case of Sam, Geoff and I – with both.

Otherwise a fairly busy day, finishing off writing tasks, doing telephone conferences, and all with the vigorous background hum of a dozen or more Canadians in the front offices at Volans, people who we know and who have also been kept in the UK by the volcanic eruption.

What’s Unreasonable in Chinese?

John Elkington · 18 April 2010 · Leave a Comment

Cover of Chinese edition of 'The Power of Unreasonable People' Cover of Chinese edition of ‘The Power of Unreasonable People’

The foreign language editions of  our book The Power of Unreasonable People continue to crank out – shown here is the cover of the Chinese version, just published. I think we even get a tiny payment for this, which is a step forward after a number of my other books have been pirated there.

Skoll World Forum 2010

John Elkington · 16 April 2010 · Leave a Comment

Christ Church College, with a condensation trail Christ Church College, with a condensation trail – an extinct species in a day or so Worcester College 1 Worcester College 1 Worcester College 2 Worcester College 2: zen space Sheldonian screen Sheldonian screen Tim Smit Tim Smit

Slightly s-t-r-e-t-c-h-e-d week, among other things heading down to Oxford by train on Tuesday evening for a Skoll Foundation dinner at Christ Church College, to celebrate the new round of awardees, ahead of the 2010 Skoll World Forum. Glorious glow as I was warmly greeted by many of the entrepreneurs. Next, joy of joys, found myself seated next to Sally Osberg and Jeff Skoll at the dinner, with Paul Hawken the other side of Sally, as a sequence of extraordinary social entrepreneurs took the stage to headline what they are doing around the world.

On Tuesday, there was also a magic moment as I waited at the seminar centre at Worcester College for a session to begin with the moderators for the Forum – and had about 20 minutes on my own. Very much, as the first person to arrive commented, a zen space and moment.

After various other meetings, including a partial Volans board meeting across the road from the Saïd Business School, I had to scoot back to London, to kick off an SAP conference on sustainability on Thursday. Various people slated to be on the platform weren’t there because of the Eyjafjallajokull eruption in Iceland, though technology swung into operation to link in one key speaker. Stayed all day, for an ongoing conversation with companies like BAT, Nestle and Unilever.

Then back to Oxford very early on Friday morning, in time for the first climate session – and then, at 11.00, for the one I was moderating on climate change, societal need and food security – with Mark Fulton, Mark Lynas, Ndidi Nwuneli (a member of the Volans Advisory Board) and Richard Jefferson as my panellists. Capacity audience and the feedback afterwards was extraordinarily positive. For an audio file, click here. Then lunch with Charmian and David Grayson, on an article we are working towards for Harvard Business School, and thence to the Sheldonian Theatre for the closing ceremony.

Highlight for me, at least, was Tim Smit of The Eden Project – and another member of the Volans Advisory Board. He was quite extraordinary, talking about things like “the Swagger of Intent”. You had to see it to know what he meant, but he would have made a great pirate. Another instruction that stuck in my mind was his injunction to, “Kill negative people – they don’t have dreams.” A little extreme, perhaps, but one knows what he means.

After a quick chat with him and a round of goodbyes, Debra Dunn walked me to the station – and I headed back east on the train, under a sky free of condensation trails, and to a home where the skies are quieter than they have been since the days after 9/11. This morning when I went out, the cars in the street were covered in a thin film volcanic ash. Found myself agreeing with an editorial in The Times this morning, about how the eruption underscores both our lack of control over our planetary destiny – and the abject failure of most political leaders to engage issues like climate change.

News of Another World

John Elkington · 11 April 2010 · 1 Comment

News of the World photo: Tim fourth from left News of the World photo: Tim fourth from left

Tessa accompanied Tim as he was driven across the country to RAF Duxford yesterday, for a photo-shoot, the results of which appear in today’s News of the World. An interview here. Among the delights we discussed this morning were a Catalina (one of my favourite aircraft) and a Mustang (which he flew in WWII), plus he was able to scramble into the Spitfire (ditto), though with a bit more effort than would have been the case 70 years ago.

Tim, looking a little cold Tim, looking a little cold Tessa and Tim Tessa and Tim

Wildlife from Junk

John Elkington · 10 April 2010 · Leave a Comment

Banc-de-pois Banc-de-pois

Came across the work of sculptor Edouard Martinet today, while reading the latest UK edition of Wired magazine. Wrote to him immediately. The pieces are made of all sorts of everyday debris, from car-lights and wheel-spokes to old typewriters. If only all our junk could find such happy afterlives.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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