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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

A Walk in Kew

John Elkington · 6 April 2010 · Leave a Comment

Kew 1 Kew 1 Kew 2 Kew 2 Charles Jencks' 'Bootstrap DNA' Kew 3: Charles Jencks’ ‘Bootstrap DNA’ Kew 4 Kew 4 Kew 5 Kew 5 Kew 6 Kew 6: Self-portrait Kew 7 Kew 7: 3 egg shapes Kew 8 Kew 8: detail Kew 9 Kew 9: Banksia, right Kew 10 Kew 10: blossom

Have been writing almost flat out since Friday morning, but we managed to take a walk in Kew this afternoon, which was glorious. A decompression of sorts. What a treasure the place is. Bumped into people we knew, almost inevitably. Then back to the keyboard.

Gliding, Way Back Then

John Elkington · 5 April 2010 · Leave a Comment

Landed or ready for take-off? Landed or ready for take-off?

The only time I went gliding, shown in the photo above, with me in the front seat, I was around 17, I think, and the turbulence made me feel quite green.  Imagine the photo was taken by Tim, who insisted that I try gliding rather than what I had wanted to do, which was to parachute. A form of aversion therapy? If so, it turned out to be remarkably effective.

Flying Fish Underground

John Elkington · 4 April 2010 · Leave a Comment

Flying Fish goes underground in DC Flying fish goes underground in DC

A flying fish (the emblem of Volans) winged its way through the ether this morning, in the form of an email from (Zheng) Jieying in Washington, D.C., where she had spotted this ad in the Metro. Uplifting.

Short, Accelerated Week

John Elkington · 4 April 2010 · Leave a Comment

Lisbon airport Lisbon airport Our Magnolia stellata The 2BP Magnolia blooms Birthday Sam Birthday Sam 2BP Magnolia blooms Our Magnolia stellata blooms Flowering currant - scent of Spring Flowering currant – scent of Spring Fallen sapling Fallen sapling Ripples and raindrops Ripples and raindrops Fish on bicycles 1 Fish on bicycles 1 Fish on bicycles 2 Fish on bicycles 2 Reeds 1 Reeds 1 Reeds 2 Reeds 2 Rusty predators Rusty predators Puddle Puddle Magnolia again Magnolia again

What a week!   Monday involved flying to Madrid and then Lisbon, because of the BA strike, to speak at a conference on ‘Business and Poverty’. Hadn’t realised that this is European Year for Combatting Poverty and Social Exclusion. Met some wonderful people and keen to spend some sensible time in Lisbon at some point.

Otherwise, the remaining two working days were a mix of writing, meetings, A SustainAbility Board meeting (after which a bunch of us had the most delightful decompression over a couple of bottles of wine that BP found in the SA kitchen) and Sam’s birthday on 1 April, when I also fell for one of the most elaborate April Fool’s stunts I have ever come across. Well done Alex (Nick).

Have spent much of the Easter holiday writing, among other things the first of a series of Fast Company blogs to appear later in the month. Today, in fitful sun and rain, Elaine and I walked around the Barnes wetlands, which sported a number of rather delightful sculptures on wildlife themes. My favourite, by far, were the fish on bicycles. They have apparently been there for some time, but it’s been a quite a while since we last walked around. 

April 1st

John Elkington · 2 April 2010 · Leave a Comment

Uncorking - with fire extinguishers Uncorking – with fire extinguishers (Samphoto) Lubricating the lily 1 Lubricating the lily 1 (Samphoto) Lubricating the lily 2 Lubricating the lily 2 (Samphoto)

A memorable day, in all sorts of ways – but primarily because the birthdays of Sam and Volans coincided, as they will do, hopefully, in perpetuity. The office was soon awash with seried ranks of flowers and the air vibrated with incoming calls, mainly for Sam. Outside, the magnolia tree is bursting into bloom, although there is still a serious nip in the air and April is characteristically showery. A lovely grilled haloumi lunch just along from the British Museum. Ale(jandro) and I finished off the text of our new report, The Biosphere Economy, and between times I continue to work on another, The Transparent Economy, for the Global Reporting Initiative.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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