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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Wilton Park

John Elkington · 14 July 2009 · Leave a Comment

Arrival Arrival Stairway Stairway Towards sunset Towards sunset Herbaceous Herbaceous Greenhouse Greenhouse Church Church Wiston House Wiston House Graveyard Graveyard Farm tanks Farm tanks Path Path Roots Roots Path 2 Path 2 South Down Way South Down Way Chanctonbury Ring Fort Chanctonbury Ring Fort Beeches Beeches Panorama Panorama Panorama 2 Panorama 2 Panorama 3 Panorama 3 Fort disappearing Fort disappearing On the way down On the way down

Down to Shoreham-by-Sea yesterday evening, then taxi out to Wilton Park to speak at their British-German Forum 2009.  The theme: Can we shape capitalism to suit our future?  Because I was speaking late today, after lunch I climbed up to Chanctonbury Ring – and its Iron Age hill fort, dating from around the 6th to 5th centuries BC.  Had been raining earlier, which made the ground very muddy and slippery in places, but the sun was out and the ascent was a joy.  

Reaching the top of Chanctonbury Hill, it was glorious to turn onto the South Down Way and make my way across the saddleback to the fort. Don’t know who planted the beeches up there, but they’re a wonder. Long-haired types wandering around the fort with a giant metal detector, but I was rapt by the views across to the North Downs in the north – and to the sea in the south.

From up there, Wilton Park looked tiny – seen across the back of a whirling buzzard. Semi-miraculous to be receiving email on my BlackBerry so high above the landscape. And, now I think of it, to be listening tot h likes of Elbow and Leo Kottke (oddly, it’s Rings) as I type this in to my Mac Book Pro.

Then back down to do my session – on the role of big business and on philanthrocapitalism – with Michael Green, co-author with Matthew Bishop of Philanthrocapitalism: How the rich can save the world and why we should let them.  We agreed on most things – and the debate after our presentations was very energetic. Regretted having to head back to the station and back into London, where storm clouds were piling up in purple black meringues.

From the Environment Foundation …

John Elkington · 9 July 2009 · Leave a Comment

Windows Windows Geoffrey Geoffrey Halina Halina Supported Supported Border 1 Border 1 Tim Tim Border 2 Border 2 Ian Ian Border 3 Border 3 Kate Kate Malcolm Malcolm Ian 2 Ian 2

By train down to Newdigate, near Dorking, for a meeting of the Trustees of the Environment Foundation – hosted by Sir Geoffrey Chandler, a former Trustee, and his wife Lucy. Wonderful to deliberate the shift of focus of the Foundation as it morphs into the Foundation for Democracy & Sustainable Development under its Director, Halina Ward, as woodpeckers, nuthatches and tits queued to feed on the pergola outside the kitchen. An extraordinary proliferation of butterflies as we worked. Halina and her sister are working on a revamp of the Foundation’s website, which will reposition us in a pretty major way later in the year.

Not all the Trustees could make it: we had Malcolm Aickin, Ian Christie, Kate Burningham, Tim O’Donovan and myself, as Chairman.  Later, as I waited at Dorking station with Halina, my phone went and it was the news I had been hoping from our C21 meeting last Monday. Invigorating.

Then back to London for the third birthday of Chinadialogue, held at the Institute for War & Peace Reporting in Gray’s Inn Road, which I attended with Sam, and where I took the picture below on the top floor, which captures some of my love of wood grain.

 

Floor Floor

 

Facing the Future

John Elkington · 8 July 2009 · Leave a Comment

Bad parent that I am, while Elaine went to Hania’s thirtieth birthday party, I found myself sitting in tropically warm, St James’s Palace, listening to Prince Charles on the Future – the latest Dimbleby Lecture.

While waiting under the Palace portico, I bumped into David Goodhart of our downstairs neighbours, Prospect magazine, who noted that 2 Bloomsbury Place was well represented.  Later, sitting next to Jonathon Porritt in the audience, I wasn’t aware that we were being filmed, but very shortly after got a number of emails from people who had spotted me/us.

Sympathised with much of the speech, though at times felt it was uncomfortably self-referential, when the Prince is actually part of a much larger, non-HRH-branded set of movements. It also felt slightly weird to be lectured on the need to move beyond materialism and consumerism in a setting of such extraordinary opulence.

Overall, however, we are privileged to have him as a champion of these wonderfully diverse issues and causes, all of which – as he noted – are struggling to move from the fringes to the mainstream.

Virgin Morning

John Elkington · 6 July 2009 · Leave a Comment

VIrgin mural 1 VIrgin mural 1, with Homo volans at join between walls Virgin mural 2 Virgin mural 2 – and again Virgin mural 3 Virgin mural 3 Virgin Galactic bike Virgin Galactic bike

Virgin bike logo - with Homo volans at bottom

Virgin bike logo – with Homo volans at bottom

Spent the morning with Ale at Virgin Unite’s offices in Brook Green, talking with a team from Concordia 21. As I was coming in by bus over Hammersmith Bridge, I saw the most perfect heron, standing on a tiny island, its reflection stretching away on the water. Then, as Ale and I walked to the meeting, we passed Phoenix Lodge – and I mentioned that one possible model for the original phoenix was the giant heron of southern Egypt. Then, as we walked into the Virgin reception, I saw the mural showing Homo volans – and later, as we left, we passed a Virgin Galactic motorbike that had an wonderfully elegant rendition of Homo volans through to Burt Rutan’s SpaceShip One. Quite a morning of symbolic serendipity.

GRI Board in Amsterdam

John Elkington · 5 July 2009 · Leave a Comment

Mervyn and Denise Mervyn and Denise Hollyhocks Hollyhocks

Spent the weekend in Amsterdam, with the Board of the Global Reporting Initiative. Exciting journey to Heathrow, with a driver who started off as the traffic lights turned from red to green, backwards into a line of traffic. And then his satellite navigation system kept telling him to go in the wrong direction, so I had to keep wading in to correct. Then the security people kept putting my bag through the scanner, because they could see a pair of scissors I didn’t know I had – Elaine had tucked them in at some point. Then I was sitting next to a screaming child on the flight out. And so it went. But the dinner on Saturday and the meeting today both went very well.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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