• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Blog

EcoVadis and UNESCO

John Elkington · 9 June 2009 · Leave a Comment

Hotel de Bellechasse 1 Hotel Bellechasse 1 Hotel de Bellechasse, in the lift Hotel Bellechasse, in the lift

A fairly energetic day in Paris, where I arrived last night, staying again at the Hotel Bellechasse. Then around the corner to an advisory board meeting with EcoVadis, before heading across after lunch to UNESCO for a meeting with Liz Longworth and colleagues. Delighted to see such things as a Calder mobile outside and a large photograph of a whaleshark in the lobby. Jonah Goldstein also took me to see the Picasso mural, which he noted hadn’t been signed by the artist – I said I wasn’t surprised, the painting didn’t strike me as that wonderful. But then I spotted the central figure as we rounded a pillar – and exclaimed that, given my interest in flight and Homo volans, this was perfect, a falling angel. Icarus, Jonah explained.

Remarkable clouds on the way back to London by Eurostar, which I’m spending more time studying now that Elaine has joined us both up for the Cloud Appreciation Society.

Amputee, as I walk garden before EcoVadis meeting Amputee, as I walk garden before EcoVadis meeting Facade Facade Curtain in meeting room Curtain in meeting room Whale shark at UNESCO Whale shark at UNESCO Calder mobile Calder mobile Kalashnikov as praying mantis Kalashnikov as praying mantis

Ethanol Summit 2009

John Elkington · 4 June 2009 · Leave a Comment

   

Back from Brazil this morning, finding it hard to forget the fate of AF447 – particularly when the flight out on Monday night hit quite an air pocket part-way out.  Was speaking at the Ethanol Summit 2009, in São Paulo.  Missed Bill Clinton’s speech, sadly, but enjoyed my panel with Lord (John) Browne (previously BP) and José Sergio Gabrielli de Azevado, President of Petrobras.  Recently wrote a letter to the Harvard Business Review in the wake of an HBR article by Gabrielli on the ‘greening’ of the giant Brazilian oil company.  There’s no doubt that progress has been made, but the company’s recent behaviour in its spat with Instituto Ethos, where I sit on the International Board, has been disturbing.

I took the photo above during a dinner hosted by UNICA, the Brazilian sugarcane industry association, at a wonderful restaurant called Figueira Rubaiyat, where the area in which we sat was built around this utterly astonishing fig tree, well over 100 years old, and the size of a pod of whales. I had bacalhau, salt cod, which was served in a sizzling cauldron and was utterly delicious.

Among the companies I spoke to during the event was Braskem, which is working on a range of ‘green’ polymers, including polyethylene.  Shown in the photos are a green version of Monopoly which they have been selling through Wal-Mart, where all the pieces are made of green polymers made from ethanol.

Finished off Philip Kerr’s stunning novel A Quiet Flame on the flight back, and ended up concluding that Argentina should have been given a free pass to miss the 20th century altogether. What an utter monster Perón was.

Leonora Novaes of Braskem with their green Monopoly game Leonora Novaes of Braskem with their green Monopoly game The board The board Pieces Pieces

Solar Energy Pioneer

John Elkington · 30 May 2009 · Leave a Comment

Shadow shot Shadow shot

A slight double-take when an EDF promotional flyer came through the letterbox this morning, shown above right. Given that 17 books – including 1984’s Sun Traps: The Renewable Energy Revolution (Pelican Books) – and SustainAbility were all conceived and incubated in our smallish Barnes home, I have sometimes thought of putting a green plaque on the back wall of the house, to commemorate all the people who have been part of the extraordinary journey. Will certainly give EDF a call, but unsure whether we’ll get to the point of installing solar panels just yet. Builders have been a constant here over the decades – and Elaine is always nervous about giving them another foothold in our lives.

 

 

 

End of an Era?

John Elkington · 29 May 2009 · Leave a Comment

 We mainly get The Times for the obituaries, but today it ran an article that resonated strongly, entitled ‘A peasants’ revolt in the new age of brutality’.  I have been warning for some years that the golden age of CSR is more or less over, which is the theme of this piece, but it sets the arguments in the context of the work of one of my favourite historians, Barbara Tuchman, and her book The Distant Mirror, which sits at my bedside.  Not comfortable reading.

Of Coral and Bones

John Elkington · 29 May 2009 · Leave a Comment

Astonishing fact reported in today’s Financial Times, that the gene that controls skeletal development in humans is identical to the one that helps corals create their exoskeletons.

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 65
  • Go to page 66
  • Go to page 67
  • Go to page 68
  • Go to page 69
  • Interim pages omitted …
  • Go to page 104
  • Go to Next Page »

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Julia on Reminder of Glencot Years
  • Jeff on Shawn Phillips: A Night In Positano
  • Gaia Elkington on Gaia’s Strawberry Hill House Flowering

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2025 John Elkington. All rights reserved. Log in