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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Fighting My Way Back Into 2026

John Elkington · 15 January 2026 · Leave a Comment

Having been locked out of this site for several months, I thank Chris Wolf and Carlo Schifano for handing me back the keys.

With Gaia and family were in Canada, Hania and family in Tenerife, Christmas and the New Year were fairly quiet, though we saw various friends at different points. I found the long break liberating, plowing my way through several stacks of books, but also working on the new book I am developing with Charmian Love.

And, by way of a catch-up, here are some of the Substack articles I have posted in the meantime:

1. A kaleidoscopic survey of some of the things I was doing as 2025 wound down, including a trip to Florianópolis in Brazil and another session with AIRMIC and insurers and reinsurers.

2. A well-received piece on where to channel our energy in 2026.

3. An even more warmly received post welcoming the New Year and discussing Trump’s entirely unintended gift to the sustainability world.

4. A piece inspired by the World Future Energy Summit in Abu Dhabi.

5. An exploration of some of the ways in which copper has underpinned our civilisations – and why it is now critical to the transition to greener economies.

Women’s Forum, Paris

John Elkington · 29 October 2025 · Leave a Comment

Genuinely thrilled to be speaking at the 20th edition of the Women’s Forum for the Economy & Society in Paris, which runs 6-7 November, https://www.womens-forum.com/. And particularly delighted to share the stage with Rebecca Henderson.

Samarkand And The Legacy Of Ulugh Beg

John Elkington · 27 October 2025 · Leave a Comment

The train that took us to Samarkand
Honeycomb for breakfast
Now there’s a cultural reference I recognise (plot being a local dish, aka pilar or pilau)
The blues entrance
A (modern) golden compass
Overhead 1
Overhead 2
Overhead 3
Overhead 4
Overhead 5
An old pillbox as we head into the mountains
Mountainous view
Timur
Can’t remember where this was, the necropolis perhaps, but caught me eye
Elaine and I in the Registan Square, seemingly disco-lighted
Ancient, old and modern
Ulugh Beg, king-astronomer
His giant (and largely) underground sextant
A Zoroastrian fireplace, apparently, though reminiscent of a modern WC
Part of a mural
The lengths to which humans will go: a skull distorted to display social position
Today’s version of the magic carpet as we head back to Tashkent

One of the most memorable things I saw in Samarkand was a skull showing intentional distortion, presumably as a display of status, dating from the 7th–8th century. It was on display at the Afrasiab Museum – and was found at the ancient settlement of Afrasiab, once the location of ancient Samarkand. I confess, Indiana Jones and The Kingdom of the Crystal Skull sprang to mind.

The magic of Samarkand was only slightly dented by the fact that our hotel bedroom looked onto radio antennae and a Chicken Express restaurant’s neon sign. The Hotel Emirkan was a gilder’s delight, with gold, or at least gilt, everywhere. But it also gave us our first taste of power cuts and water outages.

We got a chance to see something of the mountains when we went out to visit Timur’s intended tomb in Shakhribaz, his birthplace, though his body never arrived. Once again, life was a fascinating blur of mosques, madrasa, palaces, mausoleums and necropolises. Though, to Elaine’s displeasure, the Siyob bazaar remained stubbornly closed for repairs.

Still, the absolute highlight of the entire Samarkand visit, at least for me, was the one to the observatory founded by Ulugh Beg (1394–1449). He was a truly remarkable figure – a prince, astronomer, and mathematician who ruled over Samarkand in Central Asia. His story is a blend of science, power, and tragedy, the tale of a ruler more interested in the stars than in conquest.

He was a grandson of the legendary conqueror Timur, or Tamerlane, who established the vast Timurid Empire. After Timur’s death, Ulugh Beg’s father, Shāhrukh, ruled from Herat, while Ulugh Beg governed Samarkand, one of the empire’s most important cities.

Unlike his warlike ancestors, though, Ulugh Beg was passionate about learning and knowledge, especially astronomy, mathematics and philosophy. Under his rule, Samarkand became on the great intellectual centres of the Islamic world.

He founded the Ulugh Beg Madrasa (1417–1420), or university, in Samarkand’s Registan Square, where mathematics and astronomy were central to education – a rarity at the time.

And then, around 1420–1424, he also built a massive observatory, the Gurkhani Zij (aka Ulugh Beg Observatory) – one of the most advanced in the world before the invention of the telescope. (I will cover more of his story in my third Substack post, published on Friday.)

Sadly, Ulugh Beg’s devotion to science made him a poor politician and warlord. After his father’s death, rival princes and religious conservatives turned against him. His own son, ʿAbd al-Laṭīf, rebelled – likely under the malign influence of clerics who viewed Ulugh Beg’s secular and scientific interests as impious, akin to black magic.

In 1449, he was captured and executed on his son’s orders while on pilgrimage to Mecca. No wonder so many of the emirs and khans whose images we saw as we travelled the old Silk Road cities looked so haggard and haunted. But his legacy liveds on. Even if his observatory was destroyed soon after his death, his star catalog spread through Persia, India, and eventually Europe.

I returned to London feeling as though I had been on a pilgrimage, something that I will explore in my fourth Substack piece, to be posted on Saturday, 1st November. Will drop the link in here when the post is live. But this trip sparked a line of thinking that has also given a radically new slant to the book I have been working on this past year. More on that, I hope, anon.

Bukhara Is A Blaze Of Creativity

John Elkington · 27 October 2025 · Leave a Comment

Kebabs along the way – we managed to find the vegetarian option
I wonder where the balloons end up?
Bukhara is brimming over with Biennale exhibits – this one a pavilion built of pts and pans
Celebrating silk weaving
And a totem pole celebrating pomegranates
Elaine loved these
Islamic air conditioner
Ark’s walls
An old woman crosses the Registan Square, near a tourist buggy
Young men on the Ark’s walls
Sparrows enjoying spilled irrigation water
Inside the “tomb” of Ayub, the prophet Job
I do love carpets
Silks
Trees at the summer palace
Several of us happily sit in an overspill area to have coffee
The textiles are ravishing
Rainbow
A welcoming air display
Lions
Corn cobs dry in the sun at XXX, as part of paper-making
Sorting materials
The artisanal process results in 18-20 sheets of paper a day…
A gate that caught my eye
And a detail
Inspired by Tibetan prayer flags, hundreds of Asian women’s scarves form a giant flying creature

In retrospect, Bukhara was probably our favourite Silk Road city. But then we arrived in the midst of a Biennal artistic festival, with all sorts of weird and wonderful exhibits scattered across town. And our hotel was smack bang in the centre of the city, which was a gift.

We visited many of the key mosques and madrasas over several days, but two highlights for me were the “Ark” fortress, a royal town-within-a-town, and, later, going out to the Sitorai Mokhi-Khosa, also known as the “Palace Like the Stars and the Moon.” This was a country residence of the Emir of Bukhara, built in the late 19th to early 20th century. These days, it houses a museum of decorative and applied arts.

Back in the city, I was also very struck by the Chatham-Ayub Mausoleum, site of “Job’s Spring.” There’s a useful link to the theme of the abuse of water resources in the region, which I will tackle in my second Substack post, to be launched on Wednesday.

The weather has been exceptionally kind to us, with open blue skies and warm, but not uncomfortable temperatures. Throughout, too, we have really enjoyed the food in the local restaurants – and Bukhara was no exception.

Khiva And Across The Kyzylkum Desert

John Elkington · 27 October 2025 · Leave a Comment

I loved Khiva, but much of it was a bit like a film set
I saw little I wanted to buy
But the sun setting, seen from our hotel’s roof, was wonderful, cinematic
A camel train passing by on a wall of tiles
A man of the book reads on the back of a bronze camel
Part of the citadel
The joys of companionship
A museum exhibit shows a traditional coin mint
In the harem, a somewhat palatial bed – but, then, they didn’t have Netflix
A wide-open sky above the harem – where women and girls were confined
The Registan Square, where slave markets were once held
Samples of dyed silks in a silk workshop
The sun sets again
City walls as we prepare to leave for Bukhara
We cross the Oxus River, now the Amu-Darya, more easily than Alexander the Great did
A guard post overlooking the Amu-Darya basin
The road ahead

As we walked into Khiva, there was a palpable sense of entering a trading hub in a vast desert. These was a taste of dust on the air. This is now a UNESCO World Heritage Site. That said, much of the city now feels a bit like a film set, beautiful, but there to impress outsiders. Still, maybe that was always part of the game.

Once in Khiva, we visited a wide range of attractions, including the Ichan Qal’a, the ancient citadel surrounded by crenellated walls, the Juma Mosque, the Muhammad Amin-Khan Madrasa, the Mausoleums of Pahlavan Mahmud and Sayid all-Uddin, and the Madrasas of Islam-Khodja and Alla-Kuli, and the Tash-Kauli Palace.

For me, at least, there came a point where the architecture and decoration began to blur a bit, but the city is certainly impressive. Then, on the morning of Tuesday, 14th October, we walked through the city walls for the last time to head off across the Kyzylkum Desert – said to have red sands, though we reflected that they mainly seemed to be various shades of khaki.

Along the way, we crossed the River Oxus, aka the Amu-Darya, whose still vast expanse brought home the scale of the challenge Alexander the Great faced back in 329 BC when in pursuit of his enemies. But I tell the tale of what is happening in the second of my Substack posts, to be posted on Wednesday, 29th October.

Happily, we got to Bukhara with few losses along the way – but that is a story for the next post in this series.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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