Journal

It’s spectacularly long, but this interview with Rich Stockdale of Oxygen Conservation neatly captures the essence of my thinking and careering life to date: https://www.oxygenconservation.com/podcast/e101-john-elkington/

Sacha Dench, one of my heroes – and friends, on BBC4: https://www.bbc.co.uk/programmes/m0028v02

March has been slightly mad, with my hareing too and fro across the country. And the coming week looks set to be busier still. Among speaking gigs were a Founders Forum event, “Landed,” on 27th February; a Cranfield University event on 4th March; a WWF event spotlighting their Nature-based Solutions Accelerator at Insurance Hall on 5th March; an Imperial event soft-launching their new School of Convergence Science on the same day; an Andy Haldane breakfast with Pi Capital on 6th March; and a dinner, after visiting the Somerset House Soil exhibition, with Nathan and Susannah Furr on the same day.

I have always enjoyed getting photographs from people showing my books in unlikely places around there world, including The Power of Unreasonable People (I think it was) in a wayside book shrine in the Norwegian fjords, and Sun Traps in the Himalayas. Was reminded of that today when I received this photo from lawyer Joshua Domb, who had spotted The Zeronauts in an Avon bookshelf.

Meanwhile, I am busily working on my new website for Countercurrent, on the new book, and on a series of four posts for my Rewilding Markets Substack channel on why we now need to retune our mindsets – and how we can do so. The first one was posted yesterday, the second goes out around midday today, before I head off to do a speech at Cranfield University.

Elaine asked me this evening to track down once again a video of Barnes she saw years ago, taken by John McCready in 1974. Last posted here in 2020. Extraordinary to look back and see that has changed – and what not. We arrived the following year, so 2025 marks our 50th year here.