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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Tierra Atacama: A Chilean Oasis

John Elkington · 5 November 2014 · Leave a Comment

A tree trunk in a wall, in San Pedro de Atacama
A tree trunk in a wall, in San Pedro de Atacama
Adobe brick by my front door
Adobe brick by my front door
A different sort of tree pod
A different sort of tree pod
They have my number
They have my number
Hollyhocks
Hollyhocks
Living quarters
Living quarters
Possibly irises
Possibly irises
In the dining space
In the dining space
Shadows on my outdoor cushioning
Shadows on my outdoor cushioning
Adobe bricks
Adobe bricks
Skylight
Skylight
Night sky, out back
Night sky, out back
Shadow
Shadow
Hollyhocks, again
Hollyhocks, again
Enlivened by a bee
Enlivened by a bee
We sit around the fire, under a full Moon
We sit around the fire, under a full Moon

After probably the bumpiest flight (in the late stages) that I have been on in decades, we touched down at Calama airport. Like so many things here, it is recently built and opened. As we came out into the open, the landscape shimmered with heat, and plumes of dust rose in the distance – which I assume, having looked down on a number of major mines as we flew in, must have been because of mining activity.

We climbed into a minibus with several other people and travelled eastwards towards the Andes. Getting to San Pedro de Atacama took about an hour-and-a-half, during which time I was struck by how much of the desert was covered not so much with windmills, though we passed through an extensive wind farm, but with litter. Most of the low-lying shrubs, it seemed, had acted as snags for passing plastic, paper and other debris.

As the land climbed, the debris thinned out. And then we crested the hills overlooking the Salar de Atacama, the great salt pan. As we headed down into San Pedro, I was struck by how the town’s single storey buildings are made out of adobe brick, with dirt roads once you’re off the main drag. The overall sense, however, with greenery and trees, is of an oasis.

And then on to our oasis within the oasis, the Tierra Atacama resort. Again this is single storey, with careful attention having been made to minimise light pollution. The gardens smelled wonderful, of fig trees, rosemary and lavender, with considerable numbers of hollyhocks (or malvas, here), in a wide spectrum of colours.

My room’s picture window looks out onto the elegantly symmetrical Licancabur volcano.

Under Fernando’s guidance, I’m trying a bunch of different Chilean red wines: Cabernet, Carmenere, Merlot and chilled Pinot Noir among them. Wonderful to sit out in the open air at night, with a glass of wine, the stars, a blazing fire, and across the valley on the flanks of the mountain alongside Licancabur, a wildly snaking road through to Bolivia, with the headlights of a small number of cars making their way up or down.

2014 Recyclápolis/El Mercurio Awards

John Elkington · 4 November 2014 · Leave a Comment

No, probably not me
No, probably not me
Nor this one
Nor this one …
Nor this one
… nor this one
This probably as close as it gets
So this is probably as close as it gets – though suit’s a bit shiny

The images were blazoned on the outside of the Pontifica Universidad Católica de Chile and inside, images of Chilean animals symbolising different aspects of the sustainability challenge. But the one that occupied prize of place at the 2014 Awards co-hosted by Recyclápolis and El Mercurio was the last of the four shown here.

Compered by TV news anchor Consuelo Saavedra, the event was held in the University- and attracted a capacity audience. Although I had been forewarned, it was something of a surprise to be held back by Consuelo when I had done my talk, to be handed the 2014 International Award by Environment Minister Pablo Badenier.

The trophy itself is made of recycled metal and weighs a ton, but am deeply moved by the honour.

Also a great honour to follow in the footsteps of last year’s main speaker, Bertrand Piccard, recently in the news because of the pan-America flight of the Solar Impulse. Fascinated that he uses the job title ‘Ambassador of the Future,’ whereas I have periodically toyed with a similar one, with ‘from’ replacing ‘of’.

The evening saw a wonderful series of innovators coming up to receive their prizes, with the national recipients listed here.

As with the event last night, this one was visually captured by Riley Dow, a Canadian. And one of the delightful ploys deployed at the reception afterwards was the use of empty picture frames to encourage people to, literally, put themselves in the picture.

With Rosa Madera of Fundación Ibáñez Atkinson
With Rosa Madera of Fundación Ibáñez Atkinson
Roof over the reception space
Roof over the reception space
The prizes await their recipients
The prizes await their recipients
Media abuzz
Media abuzz
XXX
Getting into the picture 1: Marc Lorenz (Grand Hyatt), Felipe and Heather (Fondación Ibáñez Atkinson), Austrian Ambassador Dorothea Auer, Fernando Nilo
Getting into the picture 2: I squeeze in, too
Getting into the picture 2: I squeeze in, too
Toenails, the owners remaining anonymous
Toenails, the owners remaining anonymous
Part of Riley Dow's visual capture
Part of Riley Dow’s visual capture
Riley and I
Riley and I, or vice versa
They do love their photographs: Florence Souli of Recyclápolis shoots me
They do love their photographs: Florence Souli of Recyclápolis shoots me

Breakfast with Ambassador, Before Crashing De Havilland Comet

John Elkington · 4 November 2014 · Leave a Comment

Insider's view of the Grand Hyatt
Insider’s view of the Grand Hyatt
Behind the scenes at the Ambassador's Residence
Behind the scenes at the Ambassador’s Residence: we walked on the grass
Back of the house
Back of the house, Fernando snapping
Fernando's car parked outside
Fernando’s car parked outside
Banners out front
Banners out front
Fernando, habitually green tied, at the wheel
Fernando, habitually green tied, at the wheel

Up bright and early for a breakfast session hosted by the UK Ambassador, Fiona Clouder, at her residence, with people from the mining and retail industries, and a number of others. Very engaged discussion.

Then Fernando and I drove across town to the Recycla recycling site, where it all started. A prototypical triple bottom line operation, with a clear environmental benefit, a workforce partly made up of former prison inmates, and a financial bottom line which, though precarious at times, is largely funded by corporate CSR budgets.

To get the business onto a truly sustainable financial footing, Chile would need to adopt its own version of the EU Extended Producer Liability framework, to ensure that those who made products took responsibility from cradle to  grave.

Truck outside the Recycla depot, letting sleeping dog lie
Truck outside the Recycla depot, letting sleeping dog lie
Tere takes my bag into the container which is Mission Control
Tere takes my bag into the container which is Mission Control
Two superheroes
Two superheroes
Circuit boards waiting to be recycled
Circuit boards waiting to be recycled
Green superhero
Green superhero
More debris
More debris
The recycling team
The recycling team
I'm encouraged to drop in
I’m encouraged to drop in
The Madonna of recycling?
The Madonna of recycling?
Tere and Fernando as we get ready to leave
Tere and Fernando as we get ready to leave

Next port of call was the Ibáñez Atkinson Foundation, where the lunch was co-hosted by Felipe Ibáñez and his wife Heather (née Atkinson) and members of their family.

It all started with a small tragedy, in terms of the size of the victim. As I walked in, I espied a brilliant red model of a DH88 De Havilland Comet, one of my favourite aircraft of all time.

De Havilland DH88 Comet
De Havilland DH88 Comet
The accidentally adapted DH88
The accidentally adapted DH88 – and looks as if the plane code is identical

When I asked about it, Felipe took me through to see it. Picked up, it was dropped (happily not by me), and at least one propellor came adrift.

When we looked at the plaque on the model’s base, it turned out that it was the plane flown by one of Felipe’s forebears, C.W.A. Scott – winner of the London to Sydney Air Race, the “the world’s greatest air race,” in 1934.

Scott flew a DH88 named ‘Grosvenor House,’ as is – by no means coincidentally – the model plane we partially crashed.

A fascinating glimpse into a very different part of Chilean society – and a wonderful lunch. We would meet Felipe and Heather later in the day at the Awards ceremony, though that is the subject of the next blog.

And then, after the lunch we headed across to Recycápolis Central to meet another part of the team – and to engage in another book signing session. wonderful people, great buzz.

We are obviously in the right place
We are obviously in the right place
Carol helps with the signing process
Carol helps with the signing process
Fernando is a badge fetishist, like me
Fernando is a badge fetishist, like me – I have bags of these things
Backing to the future
Backing into the future

 

Hitting the Ground Running in Santiago de Chile

John Elkington · 3 November 2014 · Leave a Comment

 

My visit trailed a few days back in El Mercurio
My visit trailed a few days back in El Mercurio

Met off the plane from Sao Paulo at Santiago airport by Fernando (Nilo) and Carol (Huber) of Recycla and Recyclápolis, and driven in their Mitsubishi all-electric greenmobile to the Grand Hyatt hotel, where I am to stay while in the city. Along the way, Fernando gave me a copy of the profile that the ‘Economía y Negocios’ section of El Mercurio, the main newspaper, published a few days back, on 31 October.

Great to see Fernando again, who I first met some years back in Davos, and who Pamela (Hartigan) and I profiled in our 2008 book The Power of Unreasonable People, translated into Spanish as the not-quite-catching-the-sense-of-the-title El Poder de la Locura.

After I had a shower and more or less caught my breath, we went on to a lunch hosted by Nicolás Eyzaguirre, senior partner at Claro & Cia, the leading legal firm that has been supporting Recycla’s activities – including helping set up Fernando’s new foundation, Recyclápolis.

Sculpture in reception of Claro y Cia's HQ
Sculpture in reception of Claro y Cia’s HQ
Weighed in the scales of justice ...
Weighed in the scales of justice …
And here are some of the old lambskin-bound tomes in which the law was originally laid down
And here are some of the old (I think) lambskin-bound tomes in which the law was originally laid down

Next, we drove across to the Pontificia Universidad Católica de Chile, to meet the Provost, Guillerme Marshall Rivera, and to scout out the setting for tomorrow’s main Awards event. Wonderful cases of exhibits celebrating the university’s history in different sectors, with the communications cabinet catching my eye and camera lens. Following considerable interest (and pressure) from students, the university is now paying much more attention to the sustainability and social innovation agendas.

Recylápolis banners on the front of the building
Recylápolis banners on the front of the building
While all's calm inside
While all’s calm inside
Part of the communications cabinet
Part of the communications cabinet

Then we went on to the Palacio de la Moneda, which I recall seeing photographs of when the coup against President Salvador Allende took place in 1973. He still stirs emotions, it seems. Carol and I wait in the square while Fernando has mysterious forms signed.

Then back to the Grand Hyatt, for a reception in the gardens behind the hotel, ahead of the event this evening. There I meet Marc Lorenz, General Manager of the hotel, who turned out to be probably the most engaging General Manager of a major hotel I have ever encountered.

Statue of Salvador Allende
Statue of Salvador Allende

Having seen the location where Allende committed suicide, or was killed, depending on your source, my often-overly-dramatic brain conjured suitable links when a bottle of 2010 vintage Palo Alto wine I had been presented with, and which had then kindly whisked away to be held for me later, crashed to the ground – and spilled its bloody treasures every which way …

Another bottle was promptly conjured up. Am particularly intrigued to taste it, because it manages to blend no less than five grapes: “Shiraz, Cabernet Sauvignon, Carmenere, Merlot and Petite Sirah.”

The damage is done
The damage is done

Then back into the hotel for the main event of the day, a public lecture which I focus on the ‘Power of Unreasonable People’. Very lively discussion afterwards, followed by conversations with some members of the audience. Then Fernando, his wife Tere and I have a Japanese dinner in the hotel. Then, with an early start tomorrow at the British Ambassador’s residence, I decide to call it a day.

Co-MCing Sustainia 2014 Awards Ceremony

John Elkington · 31 October 2014 · Leave a Comment

sustainia_banner

 

images

Great few days with Sustainia in Copenhagen, including wonderful experience of co-compering the Sustainia 2014 Awards Ceremony with former Danish environment minister Ida Auken.

Stunning presentations from people like poet Sarah Kay, model-turned photographer Helena Christensen, Georg Kell of the UN Global Compact, Erik Rasmussen of Sustainia and Monday Morning, and Connie Hedegaard, on her last night as EU Commissioner for Climate Action.

Something of a whirlwind, with dazzling inputs from the likes of The Pastels, rap artist Stik Op Jakob and The Bottle Boys (you really have to see these guys!). Huge fun – and some deeply serious messages communicated at the same time.

And the 10 finalists from the #100solutions competition were outstanding. The winner, Wecyclers, hit all the buttons, economic, social and environmental. And great that the bicycle, one of our species’ greatest-ever inventions, is at the heart of all they do. The winner of the Sustainia Community Award was Fairphone, the award being picked up by Fairphone’s Chief Sustainability Oficer Sean Ansett.

The day before, I co-facilitated (with Sustainia’s Laura Storm) a high-level workshop on the business case for saving the world, out at the Carlsberg Academy. This is housed in the home that the brewery company gave Niels Bohr after he won his Nobel Prize. Intriguingly, the house had a direct (and free) beer pipeline from the nearby brewery. No wonder Bohr and Einstein had such great conversations there! But the downside would have been that there were no bottles for The Bottle Boys of the day …

The mood, though, was relentlessly upbeat, focused on opportunities and potential. So I ended up fizzing, regardless off how much beer I drank. All of which confirmed my long-standing conviction that “Ich bin ein Sustainian” (see English version here and Danish here).

And a couple of stray photos:

Image taken before the Carlsberg academy session
Image taken before the Carlsberg academy session
Reversed
Reversed
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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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