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John Elkington

John Elkington

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Search Results for: geoffrey west

An Ode to Lawyers

John Elkington · 21 January 2015 · Leave a Comment

Photo credit: Giles Kyte
Photo credit: Giles Keyte

My day began and ended with lawyers. I started the day by attending the memorial service for Stephen Lloyd at St Martin-in-the-Fields. The church was packed to the gills. A wonderful Quaker silence part-way through, interrupted only by a helicopter, a man in paroxysms of coughing and what may have been a grand-child doing what grandchildren do.

Sadly, it struck me that I only seem to go to St Martin-in-the-Fields for memorial services, most memorably for Sir Anthony Parsons and Sir Geoffrey Chandler, the last of whom was very much in my mind today, as a long-standing leader in the field with the likes of NCVO and Amnesty. Geoffrey, like Stephen, was a wonderful ally who was willing to stretch boundaries way beyond the then seemingly possible.

There was glorious music this morning, including Agnus Dei, Jerusalem and Dear Lord and Father of Mankind, and an astonishing cross-section of the multiple universes in which Stephen worked as probably the country’s foremost charity lawyer. Lovely double header from Jonathon Porritt and Tim Smit, another brace of Sirs, with Jonathon describing Stephen as sustainable development embodied, a one-man roundtable.

As I sat listening to the service, I reflected on the lawyers I have encountered over the decades. They include, most notably, my beloved and much lamented cousin Hollister Sprague, a WWI American fighter pilot in France and then Mr Boeing’s lawyer. He was a wonderful host in the Seattle area in the 1970s, with his home Forestledge overlooking Puget Sound and housing what was once the largest organ room in the West.

Speaking on behalf of the City of London, Sir Thomas Gifford said that Stephen was a lawyer who somehow always found a way to say yes. Then I thought of the  lawyers who prosecuted and defended us when we collided with McDonald’s in the Green Consumer Guide era, a battle I recorded in A Year in the Greenhouse, published in 1990.

But I had met Stephen well before that, back in the mid-1980s, when he helped us at the brilliantly ambitious but ultimately ill-fated Earthlife Foundation. Then, years later, he helped The Environment Foundation, of which I was Chairman, to fight a 3-year battle against the Charity Commissioners to establish sustainable development as a charitable objective. We won, entirely due to Stephen’s determination to see right prevail.

A joy to see so many old colleagues and friends at the reception afterwards, among them Colin Hines, Camilla Toulmin, Nick Hurd and Tessa Tennant. And then up popped Steve Warshal, originally a lawyer originally from Seattle who worked with Release back in the day and then was a Director of Greenpeace UK for many a year. I remember Steve coming to dinner at least once brandishing a court injunction from BNFL. he and I had a lovely lunch in the Crypt before I had to race back to Bloomsbury Place.

And then this evening there was BBC2’s stunning dramatisation of Hilary Mantel’s Wolf Hall, featuring Mark Ryland as Thomas Cromwell, another lawyer, here defending Cardinal Wolsey. So I ended the day  in a much more positive frame of mind about the legal profession, though in the past most lawyers have tended to bring me out in hives. (Some would consider the many years I spent with SustainAbility in their Bedford Row offices, smack in the heart of London lawyerdom, as the height of poetic justice.)

The day also spurred my ongoing internal debate about what I should do next, as did a call with Andrew Winston this afternoon, and an email exchange with Tim Smit. It is clear that things are changing and that the next decade is going to be very different, profoundly challenging. Our capacity to speak truth to power – and to ourselves – will be vital. Stephen Lloyd was one of those people who did this quite naturally, or so it seemed, and yet did so in ways that left people wanting more. I can’t have been the only wishing that such people didn’t set the benchmarks quite so high.

Other Influences

JE + Sandy and Jim 2 With Sandy and Jim Lovelock, on a road trip with John Gilbert in 2013

JE CRY group 2 With CRY (Child Rights & You) team in Mumbai, the gender balance even more wildly and wonderfully askew

Once you start a listing of people who have influenced you, it becomes a Sisyphean task to keep it updated. Several times I have more or less given up, but in the spirit of acknowledging at least some of the debts owed, and in addition to all those already mentioned below, I am enormously grateful to my colleagues at Volans for making our small organisation such fun to be part of. Others I would like to thank include David Christie of The Value Web, my literary agent in New York, Doris Michaels, John Maas and Karen Murphy at Jossey-Bass, Nick Bellorini (formerly with Earthscan), and Jochen Zeitz, my co-author on a recent book.

JE Maiden Castle 2 The English landscape was a huge shock to me when we returned from Cyprus in 1959, so green, but I learned not only to live with it but to love it—particularly features like Iron Age hill-forts. Favorites were Hambledon Hill and Hod Hill in Dorset, near Bryanston School. This is Maiden Castle, en route to see the Lovelocks in 2013.

This section is not really for wider consumption. It began as part of a process of identifying all the people who had had a major impact on my being and thinking over the years. As the listing went through various iterations, a few names dropped out and a few dropped in, but overall it stayed pretty much the same. and in reading it through while updating the website, it strikes me once again both how many people I have inevitably left out – and how privileged I have been with my family, teachers, colleagues and friends.

Unmasked: Ian Keay
Unmasked: Ian Keay

One of the longest-standing influences has been Ian Keay, shown here at a former home in California. He was at school with me, the brother of an early girlfriend and, in 1973, and—when Elaine and I finally got married—our best man. He introduced me to the work of a bunch of people when we were at Bryanston and afterwards, among them Buckminster Fuller and a half dozen science fiction writers. But more of that in a moment.

Although the first time I did this listing I did it according to the year I met the person, this time I have opted for a straightforward A-to-Z, starting with Douglas Adams and ending with Peter Zollinger. The ‘accordion’ listing below acts rather like an Advent calendar. Click on a name and an entry pops up. My ultimate aim is to get images for all the entries, but that will have to build over time, particularly as the list grows.

Douglas Adams

Adams

Born 1952, died 2001, but his work lives on. I adored the BBC radio series of The Hitch Hiker’s Guide to the Galaxy. The Babel fish notion took deep root in my brain. Douglas helped us with 1992’s ‘Holiday Extravaganza’.

Major ‘Ned’ Adams”

Glencot 2

He and Mrs Adams ran our prep school, Glencot, near Wookey Hole and Wells, Somerset, where I arrived in 1959. The size of the school is indicated in the photo. He taught me various things: French, Maths, Latin. A tremendous teacher, but also a frantic caner and, it turns out, paedophile. He was eventually committed to an asylum.

At one stage I was getting caned more or less every week, mainly for things like throwing sticks in the river and then throwing stones at them. For years I thought I must have been a masochist, or just plain stupid, but then read that the part of the brain that handles the trajectories of stones, spears and the like also handles thinking about the future.

But then there was a ‘Lord of the Flies’ element to the proceedings. One weekend when staff were largely away, we created fortresses out of the new hay bales on the playing field, and bows and arrows out of bamboo from the cane grove by the river. One boy ended up with an arrow in his knee.

On the upside, when I broke a leaden calm between window panes, by throwing a hairbrush at a friend, a salvage mission worthy of a prison camp swung into action, with new glass being cut and put into place with chewing gum coloured with pencil lead. Character-forming.

Jacqueline Aloisi de Larderel

Larderel2

From the moment Jacqueline took over as director of the United Nations Environment Programme (UNEP)’s Industry & Environment Office in Paris in the late 1980s, we were co-conspirators. SustainAbility’s work on reporting (‘Engaging Stakeholders’, ‘Global Reporters’) would have taken a very different course if she hadn’t been there to support us through thick and thin. We continue to work together via the EcoVadis Advisory Board (see ‘Boards & Advisory Boards’).

Jamie Arbib

Along with Kelly Clark (q.v.), Jamie and his Tellus Mater Foundation have been a long-standing supporters of our Breakthrough Capitalism work. We admire their work on mapping Sustainable Capitalism.

Rupert Bassett

Rupert Bassett 2

Rupert has been a profound influence on the evolution of SustainAbility’s and Volans’ branding and design. I have rarely been happier than working with him to design reports, books and other aspects of the businesses, as is clear from the photo. (Rupert is far right.) He also helped design the first iteration of this website, together with the CounterCurrent logotype (q.v.).

The Beatles

RubberSoul 2They helped create an opportunity space for my generation for which I am eternally grateful. They appear in my ‘Desert Island Discs’ selection (q.v.), in the form of Revolution. Whether we made sensible use of that opportunity space is another matter entirely. The Rubber Soul album came into my study at Bryanston and I thought it was the coolest thing ever.

Seb Beloe

Now with WHEB, Seb was a key member of the SustainAbility team for many years, co-evolving our work on the lobbying industry.

Amy Birchall

A long-standing colleague at Volans. She waded in as Managing Director at a critical time and did work way above and beyond the call of duty.

David Blood

Along with Al Gore (q.v.) and Colin le Duc of (q.v.) Generation Investment Management and the Generation Foundation, David has been a long-standing supporter of our Breakthrough Capitalism work. We admire their work on Sustainable Capitalism.

Stewart Brand

whole_earth 2

The man behind so many things, but the key was his Whole Earth Catolog series, which I devoured through the 70s. Stay Hungry. Stay Foolish. Met him properly at Jim Lovelock’s 100th birthday party in 2019 (q.v.).

Chuck and Jeanne Branson

Via Hollister Sprague (q.v.), we met his sister Joan (pronounced Jo-Anne) and her husband Elon, who lived on a ranch near Yakima, on the other side of the Cascades. Closer to hand, indeed just along the bluff on which stands Hollister’s extraordinary house, Forestledge, lives his niece, Jeanne and her husband Chuck and family. Hollister, Joan and Elon are long dead, but some of the links live on.

Lester Brown

lesterbrown_blog 2

One of the iconic figures in the sustainability field more or less forever. I reviewed his Breaking New Ground autobiography in a 2014 issue of Resurgence magazine. That was then sampled on the Earth Policy Institute’s website. This is the bit they quoted:  “I read the book cover-to-cover in a couple of sittings and learned an immense amount in the process, not just about Brown’s extraordinary life and times but also about the mind-boggling spectrum of challenges he has taken on.” The photo below was taken when I visited Les and his colleague Janet Larsen at the Institute in 2006.

DC Brown 2

Tom Burke

I met Tom when he was still executive director of Friends of the Earth in the UK. Later he contributed to The Green Capitalists and Green Pages, and was a co-founder of SustainAbility, introducing us to Dorothy Mackenzie (q.v.). Now with E3G.

Fiona Byrne

Fiona and Annie Dimmock (q.v.) were SustainAbility’s first proper employees – and tremendous allies and great friends in the early days.

Rachel Carson

Stamp2-180

I can’t remember when I started reading her work, but books like The Sea Around Us and Silent Spring (the first on the world’s oceans, the second on the way insecticides like DDT were ravaging wildlife) helped transform the way I looked at the world – and at the future.

Sir Geoffrey Chandler

Sir Geoffrey Chandler

Geoffrey had an extraordinary career, straddling industry, government and the NGO sector – where he founded and chaired Amnesty International’s UK Business Group. He endlessly provoked me over the years, changing my thinking more than he knew. I was delighted when a photograph I took of him many years ago (above) was used to illustrate obituaries in The Financial Times, The Guardian and The Times. And was also thrilled to see a bat flying around the church belfry at his memorial service; he would have loved that.

Sir Winston Churchill

Winston_Churchill_1941_photo_by_Yousuf_Karsh

A Briton to be proud of. His 6-volume History of the Second World War sits on my shelves waiting to be read, if and when I ever retire. A distant cousin, I found his life story and speeches incredibly inspiring. An even greater honour, then, to have been awarded a Churchill Fellowship in 1981, which among other things resulted in my book Sun Traps. Photo by Yousuf Karsh, 1941.

Kelly Clark

Along with Jamie Arbib  (q.v.), Kelly and their Tellus Mater Foundation have been long-standing supporters of our Breakthrough Capitalism work. We admire their work on mapping Sustainable Capitalism.

Robin Clarke

Previously editor of the Science Journal, a precursor of New Scientist, Robin founded Biotechnic Research & Development (BRAD). BRAD was somewhat akin to theNew Alchemy Institute in Cape Cod, co-founded by John Todd (q.v.). It was a fascinating combination of solar energy, windmills, fish ponds and the sort of social dysfunction you often found in low-discipline intentional communities or communes.

Isabel Coaker (née Griffin, then Elkington)

isabel-coaker-160px

Well, of course she was family, but she was also a great friend, too, over many decades.

My father’s mother, half-American, Isabel gave an aura of sophistication to our childhood. When Elaine and I lived alongside her in Knightsbridge in the early 1970s, we traded stories of transcendental experiences, she having had an out-of-body experience when she almost died as a child in South Africa.

Joan Davidson

One of the best teachers I ever had. Loved her. She taught me rural environment subjects at UCL in 1972-74, as part of an urban and regional planning M. Phil. course – and was one of the first people to recommend that I take up writing professionally.

Tom Delfgaauw

SustainAbility’s first non-executive director, Tom was previously vice president for sustainable development at the Royal Dutch/Shell Group. A client during the early years of our post-Brent Spar re-engagement with Shell. We worked on Shell’s first sustainability report, for which he chose my phrase People, Planet & Profit as the title. A friend and, again, more influential than he imagines.

Anne Dimmock

Annie and Fiona Byrne (q.v.) were SustainAbility’s first proper employees – and tremendous allies and great friends in the early days.

Bernard Dixon

As editor of New Scientist, Bernard was a long-standing sponsor of my writing.

Murray Edmonds

Murray first turned up on our doorstep in High Street Kensington in 1997. Later, we  helped Murray and Dobrina Edmonds to develop a series of agenda-setting conference tours of Australia and New Zealand. Murray has been a world-class guide to both countries. he and Dobrina are now retired.

Irene (‘Kerry’) Countess of Effingham

I met Kerry, alias Irene, Countess of Effingham, when she lived in Rose Cottage, Little Rissington. I was in my early teens, and she was one of my closest friends until she died at the age of 89 in 2001. Raised in India, she worked for Eisenhower in WWII and, among many other things, taught me to weave and dye.

Elaine Elkington

Elaine in Wengen 2

In retrospect, meeting Elaine in 1968 was the pivotal point in my life. We married in 1973 and she has been a Muse and hugely powerful influence in every aspect of my life since. She looks particularly happy here because we are winter walking near Wengen, Switzerland, which she loved. Her blog series can be found here.

Gaia & Hania Elkington

I always said to Elaine that I wanted two daughters. When Hania arrived in 1979, Elaine said words to the effect of: “There you are, that’s your lot!” Their influence is so pervasive it’s hard to know where to start.

John Francis Durham (‘Tim’) Elkington

tim wwii

My father, John Francis Durham (‘Tim’) Elkington was born in 1920 and was an RAF pilot in the Battle of Britain. He is the tall one, third from right. Later in the war, he served in Russia, the Battle of the Atlantic and India.

He stayed on with the RAF until 1975, when he retired as a Wing Commander and set up an art and picture-framing business. An independent spirit. I inherited at least some of his stamina. Lower photo shows him about to fly in a Spitfire aged 90.

Tim died on February 1, 2019, while I was speaking at three conferences in a day in Copenhagen. My coverage of his memorial service can be found in several posts here, including a video clip of the flypast by the sort of Hurricane which he once flew.

Kay Elkington

My father’s stepmother, Kay was also my godmother. She long provided a peaceful refuge for family holidays in Solva, Dyfed.

Patricia (‘Pat’) Elkington

pat-307w

My mother, Patricia (Pat) Elkington, born in Birkenhead, Merseyside in 1922. She and Tim met at Castle Gogar (see below), inhabited by her aunts, Brenda and Dorothy. Brenda was married to Gogar’s owner, Sir James Steel-Maitland. At the time, Tim commanded nearby RAF Turnhouse and met Pat when making a courtesy call. The courtesy continues. I inherited her love of words and reading. She died in 2019.

Pat on garden bench 2

Sibling Elkingtons

Line-up final

A huge influence, in one way or another. My brother Gray (and his former wife Christina) and my sisters Caroline and Tessa (and her husband John Chambers).

in this photo, Tessa is far left, Caroline fifth from left, and Gray fifth from the right, hidden in the ivy. Better photos will no doubt follow.

Lynne Elvins

Working alongside Rupert Bassett (q.v.), Lynne helped put together the first iteration of this website.

Jed Emerson

Venturing where others fear to tread, Jed’s ‘Blended Value Proposition’ mapped the future ‘beyond the triple bottom line’.

Jeff Erikson

A key member of the SustainAbility team in New York and then Washington, D.C. Now with Richard Branson’s Carbon War Room.

Amanda Feldman

Amanda

A long-standing colleague at Volans. The best of America. I love her insight and energy. A born social innovator.

Shelly Fennell

A long-standing colleague at SustainAbility. Some of the things we talked about some 20 years ago are only now bubbling to the surface.

Lynne Franks

LynneFranks

The PR queen and a model for TV’s Absolutely Fabulous, Lynne helped us propel The Green Consumer Guide and linked Green Consumer Week into orbit in late 1988, with the aid of a £6,000 grant from WWF.

Mike Franks

I met Mike when working with TEST. He was an architect-planner at the GLC office across the road in London’s Covent Garden. We shared a common interest in cities as ecosystems. Later, we (ENDS) took an office in the huge office complex Mike’s company, Regeneration, had redeveloped in Clerkenwell.

Richard Buckminster (‘Bucky’) Fuller

Fuller

I read most of his books, though it wasn’t always easy, and finally met the man in Reykjavik in 1977. His concept of ephemeralization and notion of ‘doing more with less’, as with geodesic domes, were direct precursors of eco-efficiency. More recently, I was a judge for the Buckminster Fuller Institute’s Challenge.

Claude Fussler

Both when at Dow Europe and later at the World Business Council on Sustainable Development (WBCSD). Claude supported early work on green consumerism and life cycle assessment, plus our 1995 report Who Needs It? We also worked together in the early years of establishing European Partners for the Environment (EPE).

John Gilbert

John Gilbert 3

My companion on the adventure of exploring the next stage in the evolution of Gaia science. Seen here with Jim Lovelock.

Tom Gladwin

A long-standing member of the SustainAbility Council – and the man who probably more than anyone else put me on the track toward the triple bottom line.

Edward (‘Teddy’) Goldsmith

Edward_Goldsmith

Much missed. He and I ended up sharing a hotel bedroom for most of a week in Reykjavik in 1977 during Nicholas Polunin’s Second International Conference on the Environment Future. I had long admired Teddy’s work with The Ecologist, although didn’t always agree. Elaine, Gaia (aged around three weeks) and I stayed with him and his family in Cornwall while I did a New Scientist piece on English China Clays. Among others staying were Laurence D. and Hilda Cherry Hills, who founded the Henry Doubleday Research Association (HDRA).

Al Gore

Along with David Blood (q.v.) and Colin le Duc (q.v.) of Generation Investment Management and the Generation Foundation, Al has been a long-standing supporter of our Breakthrough Capitalism work. We admire their work on Sustainable Capitalism.

Rex Gowar

Also a friend from Essex days he kept an eye on me during my first (and only) LSD trip. Life-transforming, literally.

Rob Gray 

Professor of accounting and director of the Centre for Social and Environmental Accounting Research (CSEAR). A considerable influence in accounting and reporting. Also huge fun.

Julia Hailes 

Julia_Hailes_pic 2

How do you put it into words? We met when she arrived at Earthlife, having spent a couple of years travelling around Latin America. She joined me to help produce Green Pages and we then co-evolved The Green Consumer Guide. When Earthlife went down in flames part way through both projects, we co-founded SustainAbility in 1987. We co-wrote 8 books and she remains a close friend.  Her eldest son Connor is my godson.

Pamela Hartigan

pamela-hartigan

As Managing Director of The Schwab Foundation, Pamela helped introduce me to the extraordinary world of social entrepreneurs. She was a co-founder of Volans, and co-authored The Power of Unreasonable People, before becoming Director of the Skoll Centre for Social Entrepreneurship at the Saïd Business School, University of Oxford. She has served for many years as a Non-Executive Director of Volans.

Denis Hayes

A co-founder of Earth Day in 1970, I first met Denis when he was at the Worldwatch Institute, then again – on my 1981 Churchill Fellowship travels – when he was director of the Solar Energy Research Institute (SERI), in Golden, Colorado.

Almost a decade later, he invited me to join the international board for Earth Day 1990, an experience which helped broaden our international connections. Later President and CEO of the Bullitt Foundation in Seattle.

I interviewed him by Zoom for the 50th anniversary of Earth Day, in 2020, with four short videos here – including the one in which I present him with the third Green Swan Award.

Frank Herbert

Frank-Herberts-Dune-early-paperback

Herbert’s Dune series entertained me for years. I tried to meet up with him but somehow our paths never coincided – until we finally made it happen as I flew in from Seattle and he prepared to leave London for the reverse trip. The conversation was captured in a couple of articles, including a piece for Earthlife News.

Thor Heyerdahl

ThorHeyerdahl 2

I read The Kon-Tiki Expedition and, while Heyerdahl (1914-2002) was probably (gloriously) wrong in some respects, the Kon-Tiki (1947) for me was a metaphor for casting forth – and of small groups of people of multiple nationalities learning to get along together, as we have at SustainAbility.

Helen Holdaway

I first met Helen, and Timothy Cantell, when they were running the environmental section at the Royal Society of Arts (RSA). The RSA played a key role in sustaining environmental thinking through the 1980s, co-hosting the UK Conservation and Development Programme (a response to the World Conservation Strategy), for which I wrote the Industry report.

Later, Helen I were both trustees of The Environment Foundation. Then she became Director and I became Chairman. Having won a victory against the Charity Commissioners to get sustainable development recognised as a charitable objective, the Foundation celebrated its 20th anniversary in 2003. Helen stood down as Director after the November Consultation. Sinceher death, I will miss her enormously.

Elliot Jackson

Elliot has helped keep both SustainAbility and Volans (mainly) on the financial rails over many years.

Vernon Jennings

Joined SustainAbility from Unilever and represented a major investment for us at the time, which we largely funded out of royalties from The Green Consumer Guide. He was with us for nine years and helped turn SustainAbility into the organisation it is today. A Vice President for social and ethical accountability with Novo Nordisk and later an independent consultant.

Ian Keay

iankeay

I first met Ian and his sister Jane when I was 14 – and had just had my appendix out after a school emergency before the Christmas holidays. Ian, who would be our best man in 1973, introduced me in the mid-1960s to the thinking of Buckminster Fuller (q.v.) and to a whole raft of science fiction writers.

Jane Keay

Line-up final

Though a couple of years older, Jane asked me to Charleston a few weeks after my appendicectomy. I was, as they say, sorely tempted. My first real girlfriend and still a very close friend. She is in the middle of the photo, seven from the right.

Peter Kinder 

A leader in the area of socially responsible investment, and a founder of Kinder Lydenberg Domini (KLD), Peter and I met back-stage in Stockholm while waiting to speak at a conference. We found we shared a fascination for military history. Once when I visited Boston, Peter took a day off and took me walking around the War of Independence battlefields of Concord and Lexington.

Lise Kingo

We started to work with Denmark’s Novo Nordisk in 1989 and continue to do so today. Lise Kingo was there when we started, as a marketing assistant; today she is an executive vice-president for the triple bottom line aspects of Novo’s operations. Throughout, together with the company’s president (and now chairman) Mads Ovlisen, she has been both ally and inspiration. Novo Nordisk rechartered itself around the triple bottom line. Lise and I continue to work together via the Tesco Scale for Good Advisory Board we are both members of.

Rudyard Kipling

udyard-kipling 2

Unfashionable today, perhaps, but his Just So Stories left a huge impression, particularly drawings such as ‘The Whale and the ‘Stute Fish’ and ‘The Cat That Walked by Himself’. Painting of Kipling by John Collier.

Liz Knights 

Slide14

Liz edited a number of our books, most notably The Green Consumer Guide. Various editions of various of our consumer guides with Victor Gollancz, and from around the world, are shown in the image. She was pretty much a third author on several books, indeed both A Year in the Greenhouse and The Young Green Consumer Guide was her idea. She died of cancer in 1996 and is much missed.

Sam Lakha

Sam 3

By the time this website was revamped early in 2014, Sam and I had worked together for nine years, three at SustainAbility and then six at Volans. She has been the axis of my working life throughout that time. It is hard to imagine Volans having succeeded without her. The Times did a profile of our working relationship while we were still at SustainAbility, in their ‘Creme de la Creme’ section. Little did we imagine where the future would take us. Thank you, Sam.

The Hon. David Layton

Part of the family that founded The Economist, David had himself founded Incomes Data Services (IDS) – and now wanted to do something in the environmental world. The result: Environmental Data Services (ENDS). A profound influence in terms of how to write for a business audience.

Colin le Duc

Along with David Blood (q.v.) and Al Gore (q.v.) of Generation Investment Management and the Generation Foundation, Colin has been a long-standing supporter of our Breakthrough Capitalism work. We admire their work on Sustainable Capitalism.

Mark Lee

Variously CEO and Executive Director of SustainAbility for many years, Mark took the firm into a new stage of its development when I left in 2008.

Jeanne-Pierre Lehman

A member of the SustainAbility Faculty for many years, Jean Pierre was a professor at IMD – and also founded the Evian Group, of which I was a member.

Jonathan Levy

A friend at Bryanston, Johnny helped reinforce my love of the popular music of the 1930s and 1940s. The son of actress Constance Cummings and playwright Ben Levy, he was like a human gramophone.

John C. Lilly

John Lilly

Mad as a hatter, at times, probably because of all the LSD he took. But his work on dolphins, (including building channels that brought them into his home), sparked something in my imagination. The bad news about dolphin abuse came later.

Jacqueline Lim
J and O

A long-standing colleague at Volans. She was for a long time the quiet, still force at the heart of Volans, in addition to being our “token Singaporean.”

Martin Lindsay

Another friend at Essex University, Martin introduced me to the music of Fairport Convention (It’s Alright, Ma, It’s Only Witchcraft) and to the more esoteric aspects of America’s West Coast sound.

Alejandro Litovsky

CF 3

Now heading the Earth Security Initiative, Alejandro was a member of the Volans core team in the early years, when we produced The Biosphere Economy, of which he was the main author. Ale is on the left in the photo I took while we were working together.

Charmian Love

CL family

The best of Canada. Introduced by Pamela Hartigan (q.v.), Charmian has had a powerful influence on the evolution  of Volans pretty much from the outset, not least as COO and then CEO for a number of years. A dynamo, even with two sons who are dynamos in their own right (see photo). An increasingly influential voice in the fields of social innovation and entrepreneurship.

James (‘Jim’) Lovelock

gaia_cover_copy-300 2

I saw a piece he wrote in New Scientist in 1976 on his Gaia Hypothesis (later Theory) and decided if Elaine and I ever had a daughter, she would be Gaia. Gaia was born the following year. Many years later, on 22 March 1985, Elaine’s idea of a time-capsule of seeds and books (including The Gaia Atlas of Planet Management) resulted in a capsule that you can still see in the Princess of Wales greenhouse at Kew Gardens. I later worked alongside him on the sustainability panel for the ill-fated Millennium Dome. I have also played a marginal role in the acquisition and exhibition of the Lovelock Archive by the Science Museum, alongside the much more active John Gilbert (q.v.). Went to his 100th birthday party at Blenheim Palace in July 2019.

Geoff Lye 

GeoffLye

Geoff joined SustainAbility as a director in November 1995. He has transformed my thinking on the business aspects of what we do and has been a much valued friend and invaluable ‘thought partner’ through a series of adventures, including our relationships with Shell and Ford. Later he would help co-found Volans, where he serves as a Non-Executive Director.

Dorothy Mackenzie

Dorothy Mackenzie 2

After several years based in our Barnes home, SustainAbility moved to the Notting Hill area, to share offices with Brand New Product Development, run by Dorothy Mackenzie. We did pioneering work with her on green consumerism and joint projects with companies such as Dow Europe. In 2003, we worked with her again on SustainAbility’s rebranding.

Georgina McAughtry

Georgina was at Environmental Data Services (ENDS) from the outset, while we found Marek (Mayer) through Elaine knowing the novelist Sue Gee, later his wife. When I began to unhook in the early 1980s, aided by the Churchill Fellowship, Marek and Georgina evolved ENDS into an organisation I am enormously proud to have been involved with.

Roger McGlynn

A colleague at TEST, Roger moved to Barnes – a visit to him in the summer of 1975 resulted in our decision to buy the house in the next street that we have lived in ever since.

Molly, Terry and Peggy March

molly march 3

We spent the late 1950s in Cyprus, growing up alongside Americans, including the March girls. They helped give me an appetite for America, including the Beach Boys. Molly has been to see us a number of times in London, as indicated in the photo.

Robert Kinloch (‘Bob’) Massie”

Bob_Massie_May_2011-2

Both in his work at CERES and the Global Reporting Initiative, Bob has been a major influence. He and his wife Anne Tate have also been longstanding friends.

Marek Mayer

Marek Mayer

The late and sadly missed Marek took over from me as Editor of The ENDS Report, and – with Georgina McAughtry – took the organisation to new heights.

Charles Medawar

Charles Medawar

A founder of Social Audit. I wrote of his work in New Scientist in 1978. In 1996 he became a founder-member of SustainAbility’s Council.

Sara Menguc

We first worked together on Cannibals with Forks, Sara was hugely helpful as my third literary agent.

Doris Michaels

Doris, based in New York, is my fourth literary agent, and has represented me on three books to date: The Power of Unreasonable People, The Zeronauts and The Breakthrough Challenge.

Tim Moore

Among other things, he helped me put together Earthlife News. 

Tell Münzing

Both at SustainAbility, and later at Performance Consultants and Impact Solutions, Tell has been both a colleague and a friend. He has played a key role in bringing our Breakthrough Capitalism agenda to Germany.

Jane Nelson

I met Jane in 1994, having just made a panic flight in by small aircraft to Victoria Falls, Zimbabwe, for a keynote speech, following a problem with flights from London. She has been a close friend ever since. Her work at the International Business Leaders’ Forum has closely paralleled our own – and she has been another loyal and inspiring ally. A founder-member of SustainAbility’s Council in 1996. She moved to the Kennedy School of Government at Harvard in 2003. She has served as a Trustee of The Environment Foundation, which I chaired, and as a member of the Volans Advisory Board.

Max Nicholson

mn3

Max asked me in 1978 to help set up Environmental Data Services (ENDS) with David Layton. I had read his book The Environmental Revolution: A Guide for the New Masters of the Earth (1970) years before meeting him. I spent several months doing a feasibility study, and mocking up early editions, before we decided to press the button. He was from a very different generation, but a joy to work with. We worked together for 4-5 years directly, then continued to conspire over the years until his death in April 2003.

It turned out he had influenced me early on, when I was 11. I had asked all the boys at my prep school [see Major ‘Ned’ Adams] for their pocket money for two weeks for the just-formed the World Wildlife Fund (WWF: later the World Wide Fund for nature). Could never recall where that idea had come from. One day when we were driving down to WWF (which he co-founded) in the early 1980s, I told Max the story – and he said he had got four pages on WWF into a newspaper in 1961. Suddenly I remembered going into the school library and seeing the paper on a reading stand – that’s where seeds were sown in the fertile ground Mother Superior had prepared.

So Max influenced me for more than 40 years. His obituary in The Times (30 April 2003) covered only a few of his extraordinary contributions. But one aspect it did touch on was telling: I remember being fascinated by his appointment during WWII as head of the Ministry of War Transport’s allocation of tonnage division. Among other things, he oversaw the Pool of London at a time when Britain was being progressively starved by the U-boat campaign. His efforts then meant that he attended wartime summit meetings in Cairo, Quebec, Yalta and Potsdam. He told me that managing the complex dynamics involved in the Pool of London (including the interplay between ship arrivals, the tides and bombing raids) was much easier for an ecologist.

Max was born in 1904 and was 98 when he died. He and I were from very different wings of the environmental movement: he much more scientific, me more emotionally engaged, but we both agreed that ecological principles have to be fully integrated into our economies, a challenge that is no less urgent than when he and I first met. I wrote an obituary for Resurgence.

Max’s memorial website is here.

Sally Osberg

Jeff and Sally

Anyone who knows Sally (seen here with Jeff Skoll), and her work at the Skoll Foundation for Social Entrepreneurship, will know why she has such an impact on all those she interacts with. A Muse in so many ways. I am enormously grateful to her, Jeff and his Foundation for their support at a critical juncture.

Mads Ovlisen

mads

One of the wisest CEOs I have ever come across. We collided when Novo Nordisk was impacted by the ripple effects from our 1988 book The Green Consumer Guide. But he pulled us in, embraced the challenge and Novo Nordisk would eventually recharter itself around our triple bottom line agenda.

The Palmers

Cousins of the Keays (q.v.) and living in the same village, we also grew up alongside Nigel, Cally and Debby. Their parents, Judge Jack and Vanda (Bunny) Palmer were wonderful hosts.

Roger S. Payne

songs of the humpback whale

One of my favourite records during this period was Songs of the Humpback Whale (CRM Records, Del Mar, California), recorded at sea through hydrophones by Dr Roger S. Payne.

I used to turn the lights out and play the sounds of humpback and blue whales singing to Gaia and Hania late at night. It was like being immersed in a totally different realm, with these great creatures all around. Also had his album Deep Voices. As Payne said at the time, the world was “turning on to whales” – and he played a key role in the process.

Shawn Phillips

Shawn-Phillips-300x298

A musician we met in Positano, Italy, on our way to Greece in 1970. Three of us, Rex, Ian Lovell and I, spent an extraordinary night in Shawn’s hilltop house, listening to music he had just recorded with the likes of Paul McCartney and Stevie Winwood. For more details, look here.

Kavita Prakash-Mani

A long-standing colleague at SustainAbility, Kavita went on to Novartis and the World Economic Forum. Was on Volans Board for some years. A true friend, whose company on a major trip to India was particularly appreciated.

 John Roberts

John contacted me a few weeks before the end of my M. Phil. course at UCL. We worked together for four years, on a range of projects in such areas as environmental impact assessment and the role of ecologists in the planning system. A huge influence, not least in providing a model of an independent think tank and consultancy, of which TEST was one of the very first.

Will Rosenzweig

william-rosenzweig

Will has been a very good friend for many years. I think I first met him at  the World Economic Forum, at a session in 2001 organised by the Schwab Foundation for Social Entrepreneurship.

Later, I served for several years on his Advisory Board at Physic Ventures, in San Francisco. he has recently chaired the Vitality Commission’s inquiry into the implications of health and chronic illness for the U.S. economy. Elaine and I love the place he and his wife Carla have in the Sonoma Valley, the IdeaGarden. A home from home.

James (‘Jim’) Salzman

How to pin the man down? He was at S.C. Johnson when I first came across him, then at the OECD, then a professor at American University, then at Duke University. He was a founder member of the SustainAbility Council. And he has been a long-standing friend.

John Schaetzl

Played a key role at SustainAbility since I moved on to Volans, which I enormously appreciate.

Sir Peter Scott

Scott_WWT_London

I met him first when he was one of the judges when I was interviewing for my Churchill Fellowship and later when we had produced The Green Consumer Guide. I can’t pass his statue at the nearby Barnes Wildlife Centre (his sculpture shown here) without feeling a huge surge of affection and gratitude. Peter and Max Nicholson were both involved in setting up WWF, where I would later be a member of the Council of Ambassdors.

Jonathan Shopley

Jonathan arrived on our Barnes doorstep late in 1983, 20 years ago, after riding from South Africa to London on a motorcycle that looked like something out of Mad Max. He worked with us at John Elkington Associates (including co-authoring two of the WRI reports mentioned above) and Earthlife, remains a close friend, and now runs Future Forests.

When I was doing this section and asked him when he arrived, he replied: “I arrived in the UK in September 1983, and probably took a month or two to get settled and make the JE connection. I had been researching opportunities in the UK, and on one particular day came across your name in three or four different places (The Guardian, Science Reference Library, bookshop where your books were selling, conversation with someone) and I decided I had to meet you. I had Jack [Jonathan’s father] send me my suit from South Africa for our appointment, and I pitched up at Cambridge Road all smart and formal – and your girls answered the door-bell and immediately flung their arms around me, and made me feel very welcome from the first instant.” He subsequently went on to LBS and the Carbon Neutral Company, and remains a good friend.

Jeff Skoll

Unknown

Alongside Sally Osberg (q.v.), Jeff and his Skoll Foundation for Social Entrepreneurship funded a key part of my evolving work at SustainAbility and Volans, helping to catalyse a new mindset and a new venture.

Paolo Soleri

soleri_dedication 2

In 1973, Elaine and I visited Soleri’s Cosanti Foundation and Arcosanti project, which led to my first speech and article. Originally a pupil of Frank Lloyd Wright, who had dreamed of ‘Broadacre City’, with every family allocated a 1-acre lot, Soleri went for something more like human termitaries, super-dense cities built into massive dams or other giant structures. Arcosanti was fascinating, but a storey or two high at best. My 1974 AAQ article mused that it would make a great set of ruins.

Andrea Spencer-Cooke

A Muse, no question, both in developing my triple bottom line thinking and in establishing SustainAbility’s long-running ‘Engaging Stakeholders’ programme. Now lives outside Sydney and is part of Onestone Advisors. The name came from an early triple bottom line conference we organised in the Kensington Roof Gardens in the mid-1990s called ‘Three Birds, One Stone.’

James Gustave (‘Gus’) Speth

I met Gus at the 1984 World Industry Conference on Environmental Management (WICEM), in Versailles. Later, as president of the World Resources Institute (WRI), he commissioned a series of reports we did on the implications of biotechnology, information technology and advanced waste management technology.

Hollister T. Sprague

Elaine on bearskin

A WWI American fighter pilot, he later worked as Mr Boeing’s lawyer in Seattle. A first cousin of my grandmother Isabel, he looked after Elaine and I on our 1973 honeymoon, escorting us across the Cascades and up into the Olympic Peninsula.

His home, Forestledge, overlooking Puget Sound, became a regular holiday destination for us. This link I stumbled across gives some of the background on Forestledge – and I didn’t know that an Alice In Chains drummer had been one later resident … The photo is of Elaine on a bearskin there when we were on our honeymoon in 1973

Sir James Steel-Maitland

As my godfather, he sent me gifts I loved as a child – a silver christening mug made from part of a section of elephant’s tusk, hairbrushes made of ivory and whale bristle – gifts that I later learned to see with radically different eyes.

Ulrich Steger

A Professor at IMD when I first knew him through the European Commission’s Consultative Forum on Sustainable Development, of which we were both members, Ulrich had previously been a board member at Volkswagen and a state environment minister. He was also a founding member of the SustainAbility Council

Mother Superior

mother superior 2

I don’t know what her name was; all I know was this was Limavady, Northern Ireland, in the mid-1950s. I was perhaps 6 or 7, and I clearly rattled her with an innocent question about whether animals went to heaven? Her response has unintended consequences. The image is part of a painting, I am fairly sure done by Greg Becker, that was done for one of a series of columns I did for The Guardian many moons ago.

Sophia Tickell

After a high-impact with Oxfam, Sophia took over my role as Chair of SustainAbility a few years before I moved on. She also left to found Meteos.

Jodie Thorpe

For several key years at SustainAbility, Jodie was my mainstay. She later moved to Oxfam.

John Todd 

ArkPhoto+Section_2

The photo and design are of the New Alchemy Institute’s Ark on Cape Cod, in the 1970s. For me at the time, it was distant Mecca, though I did work for a short while at the UK equivalent, BRAD (Biotechnic Research & Development), set up by Robin Clarke, formerly Editor of the Science Journal.

My shelves still contain several editions of The Journal of the New Alchemists. A pioneer in such areas as intentional communities and aquaculture, particularly tilapia farming.

Nigel Tuersley 

Nigel Tuersley

Founder of the Earthlife Foundation, Nigel was a consummate entrepreneur. Earthlife pioneered in areas that most other NGOs took years to get into. Although Earthlife eventually crashed, it was like a neutron star, spraying rare, life-promoting elements through the rest of its universe. One thing the experience taught me, however, was that rapid growth can be dangerous.

Clark and Charlotte Turner

Once the process of meeting cousins started in the Puget Sound area, it continued. Most notable were Charlotte and Clark Turner, whose house fronting directly onto Puget Sound on Vashon Island was a wonderful retreat – with Hania catching her first and only salmon from the foreshore. Among the things that stand out in memory are horse-riding in the hills around Yakima with Elon, sailing with Clark and Charlotte around Puget Sound, and being taken to our first and only drag race with (not entirely in character) the Bransons.

Wouter van Dieren

A colleague and friend over decades, Wouter had co-founded Friends of the Earth in Holland, then founded IMSA, a consultancy that I long saw as a sister organisation of SustainAbility’s.

Fran van Dijk

Both when at SustainAbility and after, Fran has been a wonderful colleague and friend, and introduced us to Rupert Bassett (q.v.). She is part of Onestone Advisors.

Steve Viederman

Previously president of the Jessie Smith Noyes Foundation in New York, Steve was a long-standing member of SustainAbility’s Faculty. He regularly reminded me that NGOs are not confined to brand names like Greenpeace or Amnesty; that there is a huge array of grassroots organisations that it is all too easy to overlook – and which do most of the grunt work.

Stanley and Margaret Waite

They weren’t at all sure of what to make of me at the outset. The fact that I had (very) long hair, beads and an antique Dior jewelled waistcoat probably didn’t get us off on quite the right foot, nor did the fact that all my grandparents had got divorced, and at least two had subsequently divorced again. But things soon improved – and I’m hugely grateful to them for helping us buy our Barnes home, even though they were horrified when they saw the ruinous state we were living in.

Ernst Ulrich von Weizsäcker

I first met Ernst in Tokyo in 1981 and later served alongside him on the European Commission’s Consultative Forum on Sustainable Development. Wouter I have seen as a competitive benchmark, Ernst – who later founded the Wuppertal Institute and served as a member of the German Bundestag – as a towering feature in our landscape, providing a powerful reference point.

Steve Warshal

A Director of Greenpeace UK for many years, Steve organised an early conference for Marketing Week on the green consumer, alongside his wonderful wife, Sandar. We became close friends and have taken each other to various concerts, including evenings with Bob Dylan and Roger McGuinn.

Henry Williamson

Henry_Williamson_by_Charles_Tunnicliffe

Stories like Tarka the Otter and Salar the Salmon had a profound influence on me as a child. Portrait by Charles Tunnicliffe.

Gavin Young

slowboats

I was fascinated by Gavin‘s experience of living with the Marsh Arabs of Iraq (see his Return to the Marshes), to whom he was introduced by Wilfred Thesiger, and by his sense of Vietnam’s history, where he had spent a great deal of time. His mother Daphne was a good friend, via my grandmother Isabel. He and I spent a memorable weekend in Paris in 1973. He invited me to go on the trip that would turn into two books, Slow Boats to China and Slow Boats Home, but I chose to stay in London with Elaine. The roads not taken. He died in 2001.

Jochen Zeitz

headshot

I first met Jochen at an event outside Geneva some years back, organised by Richard Branson’s Virgin Unite foundation. Not long afterwards, we agreed to write a book together. The Breakthrough Challenge is due to launch in September 2014. Jochen is now co-Chair of The B Teamwith Richard.

Peter Zollinger

Like Kavita Prakash-Mani (q.v.), Peter came to SustainAbility from the World Resources Institute (WRI). He was CEO of SustainAbility for a fair few years, before moving back to Zurich to co-founded a green bank, Globalance Bank. Some of the nicest evenings I have had were spent with Peter watching episodes of The West Wing.

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Comments on ‘Has BP Ended the CSR Era?’ Post

John Elkington · 28 May 2010 · Leave a Comment

With Craig Ray – who has kept this site running – in New Zealand currently, we are experiencing a few glitches, for which apologies. The ‘Comment’ function failed various people who tried to respond to my earlier post titled, ‘Has BP Ended the CSR Era?’

Jem Bendell replied: “The Western HQ’d International Oil Companies have declining access to future oil fields if compared to national oil companies from countries now able to dictate terms more than before. Therefore the IoC’s either become more adept at high tech oil extraction, in deeper water, artic, and from sources like tar sands, and/or they seek to reinvent themselves as energy companies. The PR says the latter, the core investment decisions reveal the former. And the former = more risk to the environment and the staff on the rigs. For years, good smart people have told the IoC’s to invest in the transition to low carbon fuels and in creating better global governance mechanisms so the national oil companies dont undercut by externalising costs onto the environment, and labour rights. Apart from a few people in each IoC working on such an agenda, it seems their super tanker bureaucracies plough on towards the reef… If that’s so, then good riddance, but then we have the challenge of the rest of the world’s oil industry; how to influence their strategies and practices becomes the key question, no?”

John Morrison, Executive Director, Institute for Human Rights, replied: “John – can’t help agreeing with you on this. The ‘CSR’ era is ending for a number of reasons – as Geoffrey Chandler predicted it would 10 years ago – fundamentally because the environmental and human rights challenges business face are about their core business, governance and accountability. The post-Browne correction at BP seems to have gone too far – leaving the company with a lack of capacity to maintain the social licence to operate.”

Daianne Rincones of the Kellogg School, Northwestern University, replied: “John, I share your disappointment. I too found myself in BP’s HQ several times over the years under the pretext of sustainability. I had my first misgivings a few years ago, when a group of us gathered there to learn more about the latest ‘beyond petroleum’ campaign were told by a BP exec that they were unashamedly an oil company. About a year ago, I had another conversation with a BP employee who revealed that Tony Hayward’s sustainability strategy was to ‘postpone the future’. It was just after that phone call that I predicted to those around me the demise of BP within my lifetime. At the time, it sounded almost silly. Then, last week, I was chatting with a former BP exec who told me the reason they left was because it was clear the people who controlled over 90% of the business would never buy into ‘beyond petroleum’.”

July 2005

John Elkington · 31 July 2005 · Leave a Comment

Saturday, July 30, 2005

AWAY DAYS


Jodie Thorpe and Brompton cycle

Much of the week has been taken up with a process of strategic reflection with the entire SustainAbility team. We started with all members of the team bringing something that spoke to them of the future: among them, Seb (Beloe) brought his Brompton cycle, Geoff (Lye) a picture of his new granddaughter, Jodie (Thorpe) a piece of string (she spoke of the need to manage the tension, ensuring there wasn’t so much that it snapped yet making sure there was enough so that we could play good tunes) and Kavita (Prakash-Mani) a snow leopard (shown in the picture), which she linked to a whole mass of themes, from the fact that it was an endangered species to the fact that it was ‘Made in China’.

I took the Vertical Speed Indicator from my father’s shot-down Hurricane (see 25 June entry), arguing the need to recall the security side of our agenda – and the growing need for tools that tell us where we are in terms of the climb towards sustainability.

One of my other inputs was a survey of our Council, Faculty and a small sample of clients and partners, which provided a hugely helpful mapping of the trends, risks and opportunities for us through to 2010. We are now planning to evolve the survey into a twice-a-year fixture, with the results posted and debated on the SustainAbility website.

Thursday, July 28, 2005

BELU

Old (glass) bottle

Jeff Erikson (who runs SustainAbility’s Washington, DC office) and I boarded a river boat at Butler Wharf this evening and sailed east down the Thames, celebrating the launch of a new bio-bottle for Belu, the ethical bottled spring water. Aboard: folk like Anita Roddick of The Body Shop and John Bird of The Big Issue. Caught up with a fair few people from the social enterprise world.

Belu’s new bottle is made from a polymer, polylactic acid (PLA), produced by NatureWorks (http://www.natureworksllc.com/corporate/nw_pack_home.asp), originally a joint venture between Dow Chemical and Cargill. SustainAbility did a stakeholder engagement process for them some time back, identifying only one major issue with PLA in the EU market: it is produced by fermenting corn – and corn in the US in now generally genetically modified. Against this, the profits from Belu’s products are invested in clean water projects in the developing world. And Belu say they are thinking of an ‘offset’ policy, ensuring an equivalent acreage of non-GM corn is grown.

Then Jeff and I walked back across Tower Bridge to catch the Tube west. The river looked beautiful, as did the Gherkin, poking up behind the Tower of London.

Looking west, towards HMS Belfast

CODE TALKERS, PREGNANT AEROPLANES

If anyone wanted an example of the value of diversity – human diversity – they would be hard placed to find a better illustration than the amazing successes of the Native American ‘code talkers’ used by American forces in WWI and WWII. Have long been fascinated by the story, which was brought back to mind by today’s obituary in The Times for Charles Chibitty, a Comanche code talker who served in Europe from the landings on Utah Beach through the liberation of at least one concentration camp (http://www.timesonline.co.uk/article/0,,60-1710775,00.html).

The code talkers used a language in radio transmissions which the Germans had no way of cracking. The bitter irony was that the US Government had for years tried to drive the Comanche tongue into extinction. Chibitty, too, was punished at school if he ever tried to speak his native language. One of the things I found most fascinating about the code talkers was the way they worked around the fact that their vocabulary had few words for modern warfare: they made terms up. When they wanted to refer to a machine-gun, for example, they spoke of a “sewing machine”. A tank became a “turtle” and a bomber a “pregant aeroplane”. Adolf Hitler was known as posah tai vo, Comanche for “crazy white man”.

Tuesday, July 26, 2005

MAREK MAYER

Enormously saddened to hear yesterday of the death of Marek Mayer, one of the foremost environmental journalists of his generation. Richard Macrory’s obituary appears in today’s Independent. Richard quotes me to the effect that when I first recruited Marek to Environmental Data Services (ENDS: http://www.ends.co.uk) he failed to produce much copy at all for the first six months – but then went critical, like a nuclear reactor, and thereafter poured forth a steady stream of very high quality, highly critical and profoundly influential coverage of the issues of the day.

As with Carol Crashaw, whose memorial service Elaine and I went to on Friday, there was an odd cross-connect here between Elaine’s world and mine. She knew Sue Gee (later Marek’s wife) via Wildwood House, the alternative publisher she worked with in Covent Garden in the early 1970s. (TEST, where I then worked, was on the top floor of the same building.) And it was through Sue that we heard of Marek when ENDS was looking for new talent. He took over from me as Editor of the ENDS Report in 1981, three years after we (David Layton, Max Nicholson and I) started the company, while I became Managing Director.

A key enabler was the Churchill Fellowship (http://www.wcmt.org.uk/) I received in 1981, which enabled me to travel to the US – and meant that Marek and Georgina McAughtry (the first ENDS team member, later a Director) had to take over in my absence. I left the company in 1983 to start the progression of activities that would lead to the founding of SustainAbility in 1987. And have felt profoundly grateful ever since to both Marek and Georgina not only for taking ENDS off my shoulders but also turning it into such a thundering success over the years.

Sunday, July 24, 2005

ADDER

As Elaine and I walked through the Swiss mountains last week, I would often take a look at the dung heaps and other decomposing mounds of agricultural waste in hope of seeing breeding snakes. No such luck. Then when we arrived in Little Rissington to see my parents a couple of days back, it was to hear that they had just found a large (for the species) adder in one of their compost heaps.

Can’t recall them being found so close in to the village before. But I do remember one very hot summer’s day maybe four decades ago when several of us walked up over the hill towards the RAF camp. There was a large field with a Cotswold stone barn along the way, which often sported a sign warning passers-by of adders. People tended to think it was a (largely unsuccessful) ruse to keep teenagers out of the barn. Then that afternoon, as we walked through the long grass, we saw adders and grass snakes curled up in pretty much every available nook in the hedgerow, sunning themselves, many intertwined with other snakes.

Saturday, July 23, 2005

CAROL CRAWSHAW

Elaine, Gaia and I drove up beyond Lancaster yesterday to the memorial service for Carol Crawshaw, who died while we were on holiday. Born the same year as I, 1949, she was an American who decided to make her life in the UK. I first met her when we both did an M. Phil. at UCL, 1972-74, but in one of those coincidences that so often seems to happen, Elaine already knew her husband, Robert, because they worked together at Oxford University Press (OUP).

One upshot of our meeting Carol was that Elaine and I moved into a small room she had been occupying with Eleo Gordon (later a Director of Penguin); we came to impose on Eleo’s hospitality for two weeks and stayed – in a bedroom the size of a broom cupboard and a flat which wasn’t much bigger – for 18 months.

Denied the chance to work in the Department of the Environment because of her nationality, Carol became a leading light in English tourism. Ferociously intelligent, quite competitive (American sense of ‘quite’) and hugely effective, she was someone I liked tremendously and respected hugely. Robert did perhaps the most extraordinary tribute I have ever heard, although Blair’s tribute to Princess Diana also comes to mind. Carol will be sorely missed.

The traffic we encountered on the way up and the way back, to Little Rissington where we stayed the night with my parents, reminded us of why we so rarely use our car.

Thursday, July 21, 2005

LONDON FROM THE GHERKIN

Geoff Lye and I spend part of the day with Swiss Re atop the ‘Erotic Gherkin’, with mind-bending panoramas during lunch across London. Overcast, so hard to take photos that do justice to spectacle. While waiting for our meeting, I had bumped into Sara Fox again: she ran the construction project. It’s amazing how visible the building is: I caught sight of its top floating above the trees as I cycled across Hyde Park this morning. Taken to and fro in a silver Mercedes: just as well, as someone has been detonating – or mis-detonating devices – in the Tube and on at least one bus again.

Wednesday, July 20, 2005

DAY TO REMEMBER

Finished a 5,500 word chapter for a Canadian book on Tube, a chapter I’m doing with Jodie (Thorpe) and Seb (Beloe). (Strangely, she also has contracts today for authors’ signature on two other chapters we have written for other books.) With the Piccadilly Line still out, am using the District Line when I can’t cycle. While the trip takes much longer, one gets to walk – from Temple – through bits of London which one doesn’t normally see. Wonderful.

Start with a session with the team on the latest issue of SustainAbility’s bi-monthly newsletter, Radar, following which I write a letter to the British Airways complaints department. Then off to Canary Wharf and ECGD, for the first meeting in my new role as Chairman of the ECGD Advisory Council. Main subject: corruption.

Then home, where I find a growing number of replies from our Council, Faculty and clients to an e-mail survey I sent out this morning, in preparation for SustainAbility’s away days next week. The two questions I asked were: What are the biggest risks for SustainAbility in the period through to 2010? And the biggest opportunities?

There was also an invitation to the 2006 World Economic Forum event in Davos. But the highlight of the evening came when I spotted that the third and final programme in the To the Ends of the Earth trilogy was showing on BBC2. Hadn’t seen the previous two, because we were in Switzerland. Benedict Cumberbatch, who played the lead role, is someone we know through a friend of the girls. I was totally blown away by his performance – and by the quality of the programme. A rising star.

Sunday, July 17, 2005

FOR BA, READ BALLSUP AIRLINES

Finally home, despite the best efforts of British Airways. How sad to see a great airline unravelling, as we now unquestionably are with BA. After decades of favouring BA, my experience of the last 12 months suggests an accelerating, spectacular spiral of decline in levels of service and quality in the UK’s national carrier. Nor is it just me: we heard the same message today from people from countries as far apart as Canada, the USA, Thailand and India.

Among recent symptoms, BA lost my bags on a flight to Melbourne, Australia. Nor was I traveling zoo class, as one Australian friend puts it: these days BA is just as ready to abuse you in Business Class. Yes Cathay Pacific mislaid the same bags a week or so later in Hong Kong, but they had a real excuse: they had to connect flights from Tokyo and to Beijing in the midst of a tropical rainstorm that had knocked Hong Kong’s airport for six.

Then, a week or so ago, BA added insult to injury by losing both our bags on the flight from Heathrow to Zurich. Now, adding insult to insult, they cancelled our flight from Zurich to Heathrow, and we were told we couldn’t be home for a further 24 hours, and would have to go via Paris.

And – at the risk of sounding like a Grumpy Old Man – as if that wasn’t enough to complain about, the customer service by BA at Zurich was scandalous. They didn’t announce they had problems with BA 717: instead, you had to pick it up from the screens. More or less at the head of the queue, we hoped to get a place on the other BA flight, 715, which (it hardly merits mentioning) was delayed by three hours, but like pretty much everyone else found this wasn’t possible.

No-one from BA turned up at any point to explain to the 50 or so people at the Transfers desk, who stood in line for many hours as they slowly processed a passenger every 30-40 minutes. Again there were no announcements or explanations. BA were very lucky not to have had a riot on their hands – and I wish their customer service people could have heard the ire among would-be passengers, some of whom would have been satisfied with just basic civility.

On current evidence, BA is developing something of a death wish. It seems hard to imagine, but I can now begin to see BA following Swiss Air into the vortex which ends in bankruptcy and forced rebranding. Any airline that takes the Union Jack as its emblem really ought to try harder. BA is in danger of becoming a national disservice.

Friday, July 15, 2005

IN PASSING

Two images shot in passing, as we walked today, the first truly sunny day of the holiday.

A Six-spot Burnet, says Sir Geoffrey Chandler

Thursday, July 14, 2005

AUSTRALASIA 2006

Elaine and I had a great breakfast session this morning in Vals with Murray and Dobrina Edmonds, who for many years now have helped us organise our missions to Australia and New Zealand – and, increasingly, Asia proper. We are already discussing the 2006 round, which will likely coincide with the international launch of SustainAbility’s latest Global Reporters benchmarking project.


Dobrina, me, Murray

Tuesday, July 12, 2005

ON FUTURE GENERATIONS

If sustainable development is about anything, it is about protecting the opportunities available to future generations. So the following sequence from James Meeks’ extraordinary book The People’s Act of Love struck a chord yesterday:

‘Who are you really?’ said Alyosha.

‘Destruction.’

‘Destruction of what?’

‘Of everyone that stands in the way of the happiness of the people who will be born after I’m dead.’

And this from a character who merits a place in The Silence of the Lambs. Then we walked up into the mountains today and simply looking at flowers like the pair shown below, from the Sempervivum (everliving) family, put it all in perspective. And the milk churns? Well they reminded me of the eternal cycles of life and death growing up on farms in Northern IIreland in the 1950s.

Monday, July 11, 2005

CHEZ ST JOHANNES BAPTISTA

A time of stone and water. The new thermal baths at the Hotel Therme, Vals, which we are using at least once a day, are constructed in the most beautiful stone. Perhaps not incidentally, across the valley there are several quarries where they periodically blast stone from the mountains. On our first day, as we walked along the valley’s opposite flank, there was a big rolling bang that could have been thunder or a Swiss airforce jet breaking the sound barrier, but then a plume of dusty smoke rose from the flank of a nearby hill.

This morning Elaine and I walked up the mountain behind the hotel to a small chapel dedicated to St Johannes Baptista. Last time we came across his trail was in Damascus, where his reputed head is reputed to lie in a small chapel inside the unbelievably beautiful Ummayad Mosque. The little chapel here, though, is every bit as dramatic, with spectacular views across the valley to a tumbling waterfall – albeit in peripheral vision you can’t help spotting the large factory in which the local water is bottled under the ‘Valser’ label.

Elaine and chapel

Therme 1

Therme 2


Therme 3


Chapel and waterfall

TERROR IN A TUBE

Some thoughts stimulated by the 7 July London Transport attacks follow. They will be edited when I get back to London.

Now terror comes in a Tube. And terrible though the events of 7 July were, and not for a moment wanting to discount the long-term effects on the physical and mental health of survivors and of the families and friends of the victims, it has to be said: whatever the ultimate death toll, London got off relatively lightly this time. There will be other attempts on mass transit systems like London’s Underground. Some will succeed, on a much greater scale.

So-called ‘asymmetry’ in the distribution of political and military power more or less guarantees further growth in terrorism-related activities. In parallel, the war in Iraq, right or wrong, is proving to be a highly fertile breeding ground for future generations of terrorists – or freedom fighters, if you prefer. As a child exposed to the internecine hatreds and tensions of places like Northern Ireland, Cyprus and Israel, I was forced to recognise early that the sort of hatreds currently being stirred have been around for generations – and will continue to cascade through the generations.

Meanwhile, modern terrorism increasingly finds itself in a ‘target-rich’ environment. Consider these simple facts: Demographic trends are driving huge numbers of people into the world’s burgeoning mega-cities. There they are best served by mass transit systems. At the same time, the weapons of terror are getting ever-more powerful and portable. Some people are perfectly happy dying alongside their victims. And even where they are not, there are plans to install cell phone systems in subways, systems of the sort that helped trigger the Madrid bombs.

There are many implications of all of this, not least because – in contrast to London’s Blitz and V-weapon ordeals of the 1940s – it is much less clear these days where the bombs are coming from. Who now do we blame? Who do we begin to mistrust? And who do we expect to provide solutions? I expect increasingly high-energy links between already volatile areas like security, identity and human and civil rights.

Are there links to sustainable development? Yes, indeed too many to list. But here are a few. Democracy, in its various forms, depends on at least a degree of trust among the peoples living alongside one another – and our definitions of ‘alongside’ are being continuously stretched by entities like the EU, by overseas travel and by the Internet. Capitalism, in its various forms, depends on ‘low friction’ access, mobility and transport systems, implying a minimum of traditional security intrusions. And our capacity to think long term, always in precariously short supply, is little helped by concerns that we may not survive the journey to work.

Several of the e-mails I received in the aftermath of the bombings expressed total surprise about what has just happened. That fact itself should surprise us. Let’s be clear: this was inevitable. The twenty-first century will see more such attacks. Their sophistication and scale will grow. So will the casualty lists. ‘Big Brother’ solutions will be proposed and, I fear, citizens will often accept constraints on their civil liberties that would once have seemed unimaginable.

Few skills are as critical in ensuring a sustainable future as the art of foresight. We cannot afford to be taken totally by surprise in terms of mass transit security, but many people will be. Even less can we risk being surprised by the enormously greater scale of the environmental, social, economic and political shockwaves that will follow the sorts of climate change now thought inevitable in the coming decades. But, again, many of us will be.

No doubt the Bush administration’s skeptics will express great ‘surprise’ when climate change really gets its claws in. So let’s spell it out. The evidence suggests that we are our immediate descendants will live in an increasingly unstable natural environment. Unstable natural environments mean unstable economies. Unstable economies mean unstable societies. Unstable societies create perfect breeding grounds for future rounds of insurgency and counter-insurgency. And – this is where the cycle becomes particularly vicious – such conditions make it increasingly unlikely that effective strategies will be developed for ensuring stable environments.

We owe it to the victims of New York, Madrid, Baghdad, London and a growing list of cities, towns and villages to ensure that we consciously and effectively work to break this vicious cycle – rather than using their deaths as an excuse to accelerate it.

Sunday, July 10, 2005

FROGS



We walk slowly, thoughtfully this afternoon in the drizzle and rain, along the river bank. The mountains wear swirling boas of cloud, the peaks winking in and out of view. We pass an algally challenged pond around which there are signs suggesting the presence of salamanders and the like. The thing looks rather like an aquatic version of the abandoned mini-golf course a little further along the same bank, but the grass around the pond and nearby marshy ground is alive with froglets. Restorative.

Saturday, July 09, 2005

HAY SOUP

Zerfreilahorn 1
Zerfreilahorn 2

Dam


Reservoir turns corner

Wildflowers


Apparently carvivorous caterpillar pretending to be a curled-up leaf

The death toll in London continues to mount: 49 last time I looked. And it’s getting closer: one e-mail today mentioned someone in an organisation we know who was in the King’s Cross area and has now been missing for three days. But, though it’s terrible to say, it could have been infinitely worse. The investigators are now saying that the bombs may have been the work of local terrorists, because they weren’t particularly sophisticated. At some point, someone is going to have a sophisticated go.

With e-mails continuing to come in from places like Wales, California, Nepal, China and Japan, from people wondering how we are, we feel an umbilical connection to the news events, but are also trying to unhook to some degree.

So a day of swimming and walking around the man-made lake above Vals. Wonderful flowers and wildlife, including a vole which briefly communed with Elaine. Am also reading – and hugely enjoying – a new book by James Meek, The People’s Act of Love. Published by Canongate, where Gaia’s great friend Francis Bickmore works. She was completely taken over by it. Francis, who is credited in The People’s Act, was the man who found the original submission for The Life of Pi in Canongate’s ‘slush pile’.

This evening, Elaine was so tired that she hovered between consciousness and sleep throughout dinner, despite the fact that we were served such things as Vallser Hay Soup and Olive Oil Ice Cream. The hay, which is being gathered into the small barns here between the rainstorms, smells heavenly. Wouldn’t easily have thought of making it into soup, but it worked wonderfully well.

Friday, July 08, 2005

SWIMMING IN THE RAIN


Elaine walking down to river


Front elevation

Not quite Gene Kelly, but last night – at the end of a day in which mobile phone calls and e-mails poured in literally from around the world asking how we (family and SustainAbility team) were – Elaine and I went swimming in the thermal pools here in Vals. Swimming in the rain. There are many pools to choose from – indoor and outdoor pools, Fire Pool, Ice Pool, Flower Pool, Flower Pool and so on. This was around 23.00, in the outdoor pool, with the raindrops kicking up reverse images of themselves in the luminous water. The pool was illuminated from underneath, which made the swirls kicked up by one’s feet look like boiling liquid crystal.

The waitress earlier this evening, from East Germany, near Dresden, asked whether we were from London? Told that we were, she expressed her sympathy. After what the RAF and USAF did to Dresden during the latter stages of WWII, this struck me as particularly big-hearted. Perhaps coincidentally, just down the slope from the hotel and on the way to the river, we pass a Trabant on our walks, a squat reminder of the very different world that intervened between 1945 and 1989.

 

Thursday, July 07, 2005

7/7

The first we knew of the London bombings – Elaine and I have just arrived in Vals, Switzerland – was when Gaia called to say she and Hania were OK. Extraordinarily touching how many e-mails I have had today from different parts of the world to check whether we and the team were still among the living. Answer, on all counts so far as I can determine, is yes.

Even though as I write the death count stands at 33, I can only say it’s a relief that it isn’t way higher. I have been expecting an attack on the Tube for years, indeed have often warned of the danger. But what to do? Even now we know of the risk, what are those responsible for running the Underground to do? In the end, we are going to have trade off freedom of movement against the risks of terrorist attacks. But it does make me think that (post Madrid) Elaine’s constant concerns about ever allowing cell phones to be used on the Tube are well placed.

Interesting to ponder the 21st century prospect. As more and more people live in mega-cities, which are best served by public transport, particularly mass transit systems like the Tube, the risks of terrorist mass murders grows almost exponentially. Can’t help but think that the Tokyo sarin attacks, the Madrid bombings and now 7/7 are just the stuttering beginnings of a long-running saga.

Tuesday, July 05, 2005

GAYLORD NELSON

Wildlife, of sorts, abounds even in London: last night, for example, I was woken by the screaming of foxes and this morning I awoke to the shrieks of the parakeets that are taking over the skies here. Even the vile lamprey has taken up lodgings a few blocks from here in the Thames, which is a sign of a clean river, apparently.

Someone who did a great deal to drive forward the conservation and environmental agenda, Gaylord Nelson, is obituarised in today’s Times. He was 89. I first heard of him many years ago via Denis Hayes, who I saw again a few weeks back in Seattle. They had worked together on the first Earth Day in 1970. “The reason Earth Day worked,” Nelson is quoted as saying, “is that it organised itself.”

Well, up to a point. The organisation may have been catalytic rather than command-and-control, but it worked wonders. I still recall the extraordinary enthusiasm of the young team in Palo Alto who helped Denis organise the 1990 Earth Day, which went truly international for the first time – and for which I served on the international board. Sad, though, that Nelson died in the wake of yet another series of Republican roll-back of so many of the environmental advances he and his colleagues had achieved.

Monday, July 04, 2005

FREEPLAY RINGS NASDAQ’S BELL

Among other things, am continuing to work on the book on social entrepreneurs with Pamela Hartigan of the Schwab Foundation (www.schwabfound.org). Interesting to see that on 28 June, in New York, Kristine Pearson, executive director of the Freeplay Foundation (www.freeplayfoundation.org) and a Schwab Foundation social entrepreneur, participated in the ringing of the opening bell at the NASDAQ Stock Exchange in Times Square, along with a group of ten Tech Museum Award laureates. Meredith Taylor, president of the Tech Museum, singled out the Freeplay Foundation’s work in Africa with orphans to illustrate the importance of technology benefiting humanity. The picture is of Kristine on the giant NASDAQ plasma sign. The Foundation is linked to Freeplay, run by Rory Stear, another Schwab Foundation social entrepreneur.

Sunday, July 03, 2005

8 MEN IN A ROOM







Spent several hours writing articles for Nikkei Ecology and Grist, but for most of the day I watched the London Live 8 concert agog. To my mind, the Sixties bands pretty much blew every one else off the stage: The Who, the reformed Pink Floyd, McCartney and U2. And Sting, with his “We’ll Be Watching You,” with the G8 leaders in the background. But maybe that’s just age. I was also impressed by Madonna, Joss Stone, Annie Lennox and – though I don’t like their music – Velvet Revolver. Now we shall see what effect all of this has on the “eight men in a room” next week. But hats off to Geldof: what an extraordinary achievement.

Saturday, July 02, 2005

CYCLING AROUND LIVE 8

Cycling home last night, through fitful drizzle, I joined a number of cyclists cycling around the edges of the Live 8 concert area of Hyde Park. Would have been up in Edinburgh this weekend for SustainAbility’s G8 event, but we had a board meeting today. Sophia (Tickell), one of our non-executive directors, was wearing the white band. If any readers haven’t yet signed up for the Live 8 campaign, it’s easy to do at http://www.live8live.com/whatsitabout/index.shtml.

When I got home, Gaia and Hania had cooked a dinner in celebration of my recent birthday, and among their presents were two CDs by Madeleine Peyroux. Careless Love, in particular, is extraordinary.

May 2005

John Elkington · 31 May 2005 · Leave a Comment

Tuesday, May 31, 2005

TOTEMIC WELCOME

Among other things, did a phone-in programme for CBC today. Then, this evening, out by bus to the UBC Museum of Anthropology (http://www.moa.ubc.ca/) for welcome reception, surrounded by totem poles, masks and canoes. Second time I have been to the Museum – and I genuinely can’t wait to have a serious opportunity to see more of the 35,000 objects stored there.

Surrounded by all that glass, though, I couldn’t help wondering what will happen when the next mega-quake hits this coastline. But was soon distracted by the First Nations troupe who had the entire audience of WWF-ers pretending to be eagles, frogs, killer whales and wolves (my end of things). First opportunity I had to howl all day – and welcome opportunity to see the late Bill Reid’s astounding Clam again (http://www.billreidfoundation.org/).


The eagles include the Lieutenant Governor, in white jacket


A sense of angst


Not sure what’s going on here …


But he seems agitated …


As are the people squeezed in Bill Reid’s clam

Monday, May 30, 2005

EU IMPASSE

I’m getting used to viewing major events in the UK and EU from a considerable distance, as with the recent Uk elections (when I was in Australia and New Zealand) and yesterday’s French vote on the EU Constitution (where I got the results in Vancouver).

On one level, it’s obviously a big blow to the process of European integration, as currently defined. But, on another level, it seems to me that it really is time to revisit our definitions of the EU. Quite apart from the schadenfreude associated with seeing President Chirac so mightily embarassed – having said late last year that any country that voted against the Constitution should immediately leave the EU – it is increasingly clear that we need a less technocratic, more engaging vision of what Europe’s role in the world could be. For me, being a counterbalnce to the US doesn’t quite qualify. And we also need a new generation of leadership, fit for the 21st century.

Jacques Chirac, at 72, isn’t quite as bad as the glaced politicians who graced the rostrum of the Kremlin before the collapse of Communism, but his self-serving style of politics is pretty much the polar opposite of what we now need. His regal response to the vote, at least as quoted here on the West Coast, underscored the problem: “France has expressed itself democratically … it is your sovereign decision, and I take note.”

The bigger issue, though, is the collision between two opposing views of Europe. The first, embraced by Britain, Ireland and Eastern Europe, views the EU primarily as an opportunity space, with the main emphasis being on creating a more efficient market. The second view, most energetically embraced by the nations that were the epicentre of two world wars, or European civil wars as some have styled them, sees the EU primarily in terms of an emerging set of pan-European social institutions.

It’s clear that the French are alarmed about the prospects of the first approach undermining the ‘European social model’ enshrined in the second approach. And they aren’t alone in that, as the Dutch vote will probably show. But my recent visits to Asia, particularly China, persuade me that it won’t really matter how much Europeans fret about their social models if Asia continues along its current economic trajectory. Ensuring a radically more efficient European market is the only way to ensure a viable future for Europeans – and I would argue that we should let the EU’s institutional forms emerge from those needs and processes, not the other way around.

SATISH KUMAR AS CASTAWAY

Was thrilled to hear Sue Lawley interview Satish Kumar of Schumacher College (www.schumachercollege.gn.apc.org) and Resurgence magazine (www.resurgence.gn.apc.org) on Radio 4’s Desert Island Discs before I flew to Vancouver today. Some years back, my erstwhile colleague Max Nicholson did one too, but I missed it because I was travelling. Today, though, you can hear these things via the BBC website (http://www.bbc.co.uk/radio4).

Satish picked a number of my favourite musicians, among them Joan Baez, Bob Dylan, Leonard Cohen and John Lennon. But, as I told him by email this evening, he picked ‘Imagine’ where I would probably have picked the Beatles and the more muscular ‘Revolution’. The Beatles and their (ultimately ill-fated) Apple venture were an early inspiration for my own later move into the world of business.

Saturday, May 28, 2005

FAY GODWIN, JOYCE LAMBERT & DEREK RATCLIFFE

Three obituaries in recent days mark the passing of more of the pioneers of environmental conservation.

First was Joyce Lambert, who died on 4 May. She had astounded Britain when she discovered that the Norfolk Broads were man-made, rather than natural. They were the result of extensive peat-digging, particularly between the twelfth and fourteenth centuries. One of my first articles for New Scientist, in the mid-1970s, featured the Broads, which was where I first came across her work. I still remember trailing my fingers in the water as I was taken around the Broads by Dr Martin George, the NCC’s Regional Officer, and saying how wondrously green the water was — and being told that what I was admiring was pollution, eutrophication!

Second, on 23 May, Derek Ratcliffe died. His obituary appears in today’s Times. I knew him when I sat for several years on an Advisory Council for the old Nature Conservancy Council (NCC) and he was the NCC’s Chief Scientist. He is probably best remembered for his research showing the links between the use of organochlorine pesticides, particularly DDT, and the decline of birds of prey, among them peregrine falcons and sparrowhawks. I well remember long talks with Max Nicholson — a founder of the original Nature Conservancy – about that period of what he had dubbed ‘The Environmental Revolution’. But when I came across Ratcliffe he was probably best known as the architect of 1977’s A Nature Conservation Review, often described as a ‘Domesday Book’ of Britain’s most important natural features.

And third, Fay Godwin’s death is reported in today’s Guardian. An extraordinary photographer, I first came across her work when she was producing the pictures for a book on The Ridgeway which was published by Oliver Caldecott at Wildwood House, where Elaine was working in the mid-1970s. Godwin was an ardent landscape conservationist and her images helped switch me on to the country’s ancient stone circles.

HEIMAT

Last night, I watched BBC4’s reshowing of the first programme in the first series of Edgar Reitz’s Heimat TV series, which I last saw in the 1980s. Astounding. The second series, which I saw many more of, was hugely reminiscent of the time I spent in Hamburg in the early 1970s. The other German TV series which I was completely absorbed by when it was first shown was Wolfgang Petersen’s Das Boot, the extraordinary inside story of the U-boat war against Britain, released in 1981 (www.dasboot.com).

Friday, May 27, 2005

KINGSTON READERS’ FESTIVAL

Politics and the media were the focus of a ‘Question Time’-style panel session I was involved in last night at the Kingston Readers’ Festival (www.kingston.ac.uk/krf or www.kingston.gov.uk/arts). Held at the Tiffin School, the event was chaired by Donald MacCormick, former presenter of BBC TV’s Newsnight programme. Other panellists were: Brian Cathcart, Deputy Editor of The Independent on Sunday; Diane Coyle, Visiting Professor of Economics at the University of Manchester, with whom I sit on the RSA Council; and Kevin Maguire, political columnist and Associate Editor on the Daily Mirror.

Great audience, lively debate – and, having dreaded the thing, found that I rather enjoyed it. And it forced me to think about things – among them the EU Constitution, the future of the UK educational system, and who I would like to run each of the major UK political parties – that I don’t normally devote much attention to. On the last point, my reply ran along the following lines: SustainAbility is able to succeed internationally in large part because we are diverse. Last time I looked, our team of less than 25 people was made up of 10-11 nationalities. But in the latest UK Election, the Conservatives ran a campaign targeting immigrants that made me wonder whether they had any sense of what it will take for the UK to compete in globalized markets. And, while I am sure our immigration policies could be better designed and managed, their strident campaign almost made me ashamed to be British.

But I sent a note today to the British Ambassador in South Korea, who hosted the dinner for me when I was in Seoul, and noted in passing that his hospitality and the quality of the discussion that evening had made me proud of the British diplomatic corps. So, it seems, my pride in my national identity is a matter of swings and roundabouts. And, having been brought up to some degree outside the UK, I have always felt slightly ill-at-ease with the notion of Britishness, feeling instead a layered sense of identity: English – and a Londoner for 35 years; European; and Terran, something that is reinforced every time I fly around the planet. But the best of the British identity, which involves accepting kinship with other nationalities (the Irish, Scots and Welsh, plus the myriad of contacts from the Empire, colonial and Commonwealth eras) is something I find I’m warming to.

Monday, May 23, 2005

ENVIRONMENT FOUNDATION GOES BICS

Great meeting of the Environment Foundation Board of Trustees today, during which we conclude that our joint venture with The 21st Century Trust will involve developing annual Consultations at St George’s House, Windsor Castle, focusing on China, India, Brazil and South Africa. The first, on China, to be held in October.


Tim O’Donovan, Jane Nelson, me, Sir Geoffrey Chandler. Dr Malcolm Aickin, John Lotherington (21st Century Trust)

Friday, May 20, 2005

CHINA DEVELOPMENT BRIEF

One of the more interesting visits Kavita and I made in Beijing was to China Development Brief, run by Founding Editor Nick Young (www.chinadevelopmentbrief.com). We had a very pleasant lunch in the courtyard of the Brief’s compound in the sort of jerry-built hutong (an ancient city alley or lane) that is fast disappearing from many areas of the city. Among other things, we discussed the Brief, which was launched in 1996, and such reports as their latest publication, 250 Chinese NGOs: Civil Society in the Making. More information from their website.


Writing on the wall


Nick Young


A major report, on Chinese NGOs, held by Robyn Wexler


Kavita and lychees

EYELESS IN FORBIDDEN CITY

Kavita and I start out early to see the Forbidden City, only for me – after our being caught in endless jams – leaving my glasses in the taxi. Went through the Forbidden City in a state of high agitation and grief, but was nonetheless vastly impressed by the scale and timelessness of the place.

Afterwards, we came back to the hotel to meet Jerry Lixhe of LEAD and New Ventures, after which we sped off in another taxi to a huton, back street lunch with Robyn Wexler and Nick Young of China Development Brief (www.chinadevelopmentbrief.org). Then on to a WWF event, hosted by the ad agency Ogilvy, where I do my last presentation. Then on to a China-India colloquium, which proves better than Valium, so we head back to the hotel.


In the background, hundreds of energetic schoolchildren …


Where was this originally quarried?


Time passes slower as repairs continue on ravages of Time


Roof friezes


Symbol of power


The stone for this carving came in on a road made of ice


Swift


Gurning urn


Historic fire brigade


His past – and future?


Brooding


Bridge


Soldiers and passers-by


Is this good luck?


Kavita thinks so …


Mao


Three policemen in tricycle.

Thursday, May 19, 2005

THE DAY ENDS IN APRICOT BLOSSOM HAMLET

What a day! Kavita and I spent the morning with Jeanne-Marie Gescher and Natalie Cade of Beijing-based Claydon-Gescher Associates, or CGA (www.cga-ltd.com), who had pulled together 6-7 people from Chinese NGOs and universities. A fascinating set of insights, followed by lunch with Jeanne-Marie and Natalie.

Then a monstrous ride in a taxi to the wrong end of Beijing, in solid state dynamics traffic, in an attempt to find a group of AIESEC students who had set up a workshop. After an hour and a half of getting thoroughly lost, our hosts managed to talk the taxi driver in by cell phone – and we spent a frustratingly short – but nonetheless intriguing and stimulating – 30 minutes with some 30 or so students.

Then into another taxi, which got us back to the hotel a little late for the car that was meant to be taking us to dinner with Minister Pan Yue, Vice Minister with the State Environmental Protection Administration (SEPA) – http://www.zhb.gov.cn/english/chanel-1/chanel-1-end-2.php3?chanel=1&column=1

Had liked him tremendously when we sat next to each other at a Shell dinner last night. He had asked Kavita and I to dinner this evening, and now had us driven to the outskirts of Beijing, past the Summer Palace, in a government limousine with six different horns, each of which we used, as we blazed at warp speed towards the Western Hills. We were met and accompanied by a SEPA Deputy Director, Wang Qian, who is as good an ambassador for China as you are likely to find.

The dinner was at the ‘Apricot Blossom Hamlet’, in the Beijing Botanical Garden, near the ‘Fragrance Hill’, where we are joined by Vice Minister Pan and Dr Shu Qing, Deputy Director-General. I enormously admire what Vice Minister Pan and his colleagues have been doing, with SEPA energetically pursuing polluters and shutting a considerable number of projects down to force greater attention to environmental issues. A very courageous politician.

All in all, a quite extraordinary meeting of minds – and the most sophisticated vegetarian repast I have yet eaten, including bird’s nest soup, though I think our Chinese friends would have much preferred meat. In the process, we drank ‘Daughter Red’ wine, which apparently is buried in a ceramic urn when a girl is born and dug up and drunk – with plums dropped in – when she turns eighteen. I found myself wondering what sort of world – and what sort of China – a newborn girl would find if a bottle buried today were to be dug up in 2023?


Dr Shu Qing, Kavita, Vice Minister Pan Yue, me, Wang Qian

Wednesday, May 18, 2005

RED SHIFTED IN BEIJING

Fairly energetic day, happily with Kavita (Prakash-Mani) now alongside, starting with session with Shell, then on to Fortune 500 Global Forum to do my session on the roles and responsibilities of multinationals (with David Cunningham, President of FedEx’s Asia Pacific Division, Jim Harkness of WWF, Xue Lan, professor at Tsinghua University, all moderated by Marc Gunther of Fortune). Louis Camilleri, Chairman and CEO of Altria, the fags-to-foods group, drops out at the last moment.

The red-shifted race continues – after several cars fail to arrive at Diao Yu Tai State Guesthouse, – with high-speed car drive to a lunchtime session across town where I am due to talk to 70-80 people invited by Shell and the China Business Council for Sustainable Development. Then also speak at dinner with Shell, state oil companies, people from embassies and Pan Yue, Vice Minister of the State Environmental Protection Administration. He has been taking a unusually aggressive line with high-impact developments, stalling at least 20 until they tackled a range of environmental issues.

Fascinating man – and gives me a degree of hope that some of China’s environmental problems can be tackled. But we were also told today by Heng Hock Cheng, Chairman of the Shell companies in China, that China has to build power production capacity each year equivalent to the total UK grid capacity! The scale of the challenge is phenomenal. We were also told that before the Olympics draconian measures like shutting down many boilers and many factories will be taken to clean up the air, plus seeding the skies with silver nitrate, to settle out the gunk!


Pre-panel session

Tuesday, May 17, 2005

TIANANMEN SQUARE

After the Temple of Heaven, consenting adults were bussed across to Tiananmen Square, where we were offered drinks on the rostrum overlooking where the massacre of students happened in 1989. I didn’t drink, but silently toasted the aspirations and courage of those extraordinary people – exemplified by the young man with the shopping bags who stopped that platoon of tanks in their tracks. Some of the buildings around the Square are very reminiscent of the megalomaniac construction attempted by President Ceaucescu, who paid for his manifold sins in front of an impromptu firing squad that same year – events I covered in my published diary of 1989, A Year In the Greenhouse (Gollancz, 1990).


Ceiling lights


Balustrade


Flag


Great Hall of the People in the distance


Tiananmen Square ablaze


Can’t wait to see this place in daylight

TEMPLE OF HEAVEN

Fly (originally typed ‘fry’, perhaps because everyone at Narita encouraged me to “have a good fright”) in to Beijing from Tokyo. Due to speak at a session of the Fortune 500 Global Forum, titled ‘China and the New Asian Century’. Met at the airport by Antonius Papaspiropoulos and driver – and bags come through at lightning speed.

After dropping off stuff at China World Hotel, I take a taxi to the Diao Yu Tai State Guesthouse, or at least that’s what I ask for. Am taken to the Daioyutai Hotel instead, where they seem to know nothing about the Guesthouse, even though it’s only a (fairly large) city block away. After all sorts of confusions, I get to the Guesthouse in the end, register, and then find it’s already time to head back in busses through the afternoon traffic to the St Regis Hotel, to await embarkation for an evening at Temple of Heaven.

The Temple turns out to be literally out of this world, with a fairly dramatic light show and very impressive dinner – though I have to keep ducking and weaving to avoid the endless meaty treats put in front of me. And it’s even harder than usual because each diner has a young, impressively costumed attendant standing just behind them – although they don’t attempt to force-feed me.

I find myself sitting betwen the CEO of a speciality oil products company and the CEO of a Hawaiian property company, both of them pretty substantial concerns (the oil company’s annual revenues are $7 billion) – and both Paul and Allen are informed and thoughtful on sustainability issues. But Allen and I spend much of the time talking about history, particularly that of the Vietnam War, where he served during those crucible years. His wife, also at the table, is Vietnamese and her father was one of the last senior officers out – finally deciding to leave when he heard that the Communists were executing officers in front of their men. The plane before his was shot down and his crash-landed in Thailand.

One real high point for me was the high-energy flights of swifts that shot back and forth across the assembled heads during the early stage of the evening. Reminded me of cycling home to Barnes on summer evenings, when the swifts come bombing down the street at you, mouths open, and shrieking like maniacs. The avian equivalent of Hell’s Angels. By contrast, the musicians playing around the Temple were like something from the Elysian Fields, China-style.


Musicians behind screens line approach to Temple of Heaven


The backdrop


Lasers


Balloons


Young people lining exit route

Monday, May 16, 2005

FUJITSU: THE POSSIBILITIES ARE INFINITE

After the fish market, Tomoo and I did an hour-long interview and then were collected for the drive across to the Fujitsu Research Institute (FRI) conference I keynoted this afternoon. The session was chaired by Professor Haruo Shimida, Chairman of FRI. Panellists were: Kimie Iwata, General Manager at the CSR Department of Shiseido, the cosmetics company; Seiichi Ueyama, General Manager of the Corporate Citizenship Department at AEON, the retail group; Masanobu Katoh, Corporate Vice President at Fujitsu; and Kiyoshi Masuda, General Manager of Toyota’s Environmental Affairs Division. An excellent event, with some good questions afterwards.

Then we were driven to a Fujitsu centre opposite Hibiya Park, to be presented with the Fujitsu vision of the future, ‘netCommunity’ (http://e-japan.fujitsu.com/nc/). The Fujitsu motto is ‘The Possibilities are Infinite’, and the exhibition is designed to show the myriad ways in which Fujitsu technology – from palm print readers to RFID tags – can promote a better society. I am afraid I asked a number of ‘Big Brother’ questions, which was somewhat in the spirit of some my comments this afternoon. For example, when commenting on the Toyota presentation, I warned that although they may talk of sustainable mobility solutions, for car companies the almost uniform answer to the question of what ‘sustainable mobility’ might be is some form of car. I also noted that the idea that car ownership might reach saturation in China fills me with horror.

And then I had to quietly turn down foie gras sushi this evening at dinner, apparently something of a culinary innovation here. I imagine I will be persona non grata from now on …?


Palm print technology


Have you tried our RFID tags?


Marked from birth


Something about baby worries me …


Ah, of course. He/it has wings!

TOKYO FISH MARKET


Did I know you?

Tomoo and I make an early morning visit to Tokyo’s Tsukiji fish market, a first for us both. Earlier, Tomoo and Judy had forwarded me a link to an Observer article on the implications of the nature and scale of Japanese fish consumption for the world’s oceans:

http://observer.guardian.co.uk/foodmonthly/story/0,,1453356,00.html

One of the most striking lines from the piece, by Alex Renton, was from a fish conservation poster in the Misaki fish market, featuring a smiling fisherman and a haiku:

Shining ocean
Is a big mirror
Which reflects our future.

True, but unfortunately the reflections suggest a pretty dire future for oceanic fish, for this extraordinary fish market and for fish consumers, both in Japan and elsewhere.

Take the bluefin tuna. As Renton puts it: “The bluefin is the black truffle of the tunas: mysterious, rare and stunningly expensive. Its raw belly meat provides the greatest otoro, the fatty tissue that is the most prized for sashimi and sushi. This gourmet’s distinction has been unfortunate for the fish, making it ‘severely endangered’: the Atlantic variety of bluefin is likely to be the first tuna species that will become effectively extinct. But, absurdly, the price of this luxury has collapsed because the market is glutted. That same quality bluefin tuna, from the same fishing ground, raised 2,250 yen a kilo on the Misaki quayside two years ago – maybe twice as much five years ago. ”

We have failed, again and again, to police the world’s oceans. As Renton concludes: “It’s a documented and recognised global disaster, but one we can do nothing about. No multinational mechanism exists with the muscle to beat the wallets of the fish-eaters.” Not sure what we can do in this area, but came away feeling SustainAbility should be doing something.


Retail fish market


Last tuna from morning’s auction


Tuna head


More tuna


Fugu, the deadly delicacy, contains a toxin 1200 times more lethal than cyanide


Some form of garfish?


Eco-crimes: shark’s fin and whalemeat


Where are you from?

Fading, but the colours are amazing


Swimming in a sea of blood


These guys again


Shoal on ice


The sharp end


Octopus


And, in the end, we drive it all …

Sunday, May 15, 2005

PICASA, THUNDER AND BLENDED VALUE

One of the great joys of recent days was my – perhaps somewhat belated – discovery of Picasa 2, the image management software now offered by Google. Geoff Lye at SustainAbility had mentioned recently that he found it hugely helpful, so I downloaded it yesterday (free) from www.picasa.com onto my ThinkPad. The first thing it does is to trawl through your hard drive to find all the images – and it was amazing to see images I had used years ago surfacing, like so many coelacanths. Easy to use, pretty much akin to what I have been using on my Mac for several years, and hugely recommended.

A day largely spent tapping away in my hotel room, sketching out an invited paper for California Management Review on the blended value agenda, which I’m co-authoring with Jed Emerson (who coined the blended value term, see www.blendedvalue.org) and Seb Beloe of SustainAbility. At one point in the afternoon, there was an enormous series of crashes outside, which at first I thought was an earthquake – but which turned out to be a thunder storm.

Saturday, May 14, 2005

‘CRANE’ AND BULLET TRAIN


Heron stalks …


Tabloid headline: ‘Gotcha!’

Well, maybe it was a white heron rather than a crane, but as I walked around the Hama-rikyu Gardens this afternoon a water bird caught its prey. At one stage, this was effectively the family garden of the Tokugawa Shogun, a place for leisure and duck hunting. The place was pulverised, however, by the Great Kanto Earthquake and by WWII bombing raids. A typhoon – ‘Kitty’ – also hit in 1949, the year I was born. Much of the gardens still seem in shambles, with diggers at work in various places behind ‘No Entry’ signs. And the moat around the gardens is rancid and foul-smelling, full of prams, haversacks and other rubbish – surprising in such a tidy city.

Soaring over the gardens is a glistening wall of skyscrapers, including the one where we had dinner the other evening. As I walk back to the hotel, bullet trains slide noiselessly through the backdrop. Then off to dinner with friends, their children and mother-in-law. Wonderful to see a Japanese family at home. Then driven home in – you guessed it – a Prius.


Bullet train: Ambitious Japan!

A DAVID IN JAPAN

Saying goodbye to Judy (Kuszewski) this morning, I was reminded of something that a number of the Japanese people we have met this week have said, often with a slight sense of awe. They simply cannot imagine how SustainAbility, which we openly explain is a global midget of between 20 and 25 people, can have had such an impact in Japan. Indeed, there often seems to be a Wizard of Oz character to our reputation here.

The answers to the riddle, I suspect, are relatively simple. They include picking the right issues over the years, building relationships with the right partners, and coming here year after year. This must be my tenth or twelfth trip over the past 20 years or so. The interesting question as our interests expand to include countries like China and India is how we can build the capacity to invest similar – or greater – levels of effort across the wider region. This is something we will have to think about in greater depth when Kavita (Prakash-Mani) and I join Judy back in our London office, after our impending trip to Beijing.

Friday, May 13, 2005

E-SQUARE AND TACHI, A HUMAN PHENOMENON


Tea ceremony house roof

This morning included a fascinating session for E-Square Inc., founded in September 2000 and dedicated to creating a ‘green economy’ (www.e-squareinc.com). Their CEO, Peter David Pedersen has visited our London offices several times, typically with a small group of Japanese companies in tow. Today’s session attracted around 30 people, from companies as diverse as All Nippon Airways, The Bank of Tokyo-Mitsubishi, Fuji Photo Film, Matsushita Electric Industrial, The Seiyu, Sekisui Chemical, and the charmingly named Unicharm Corporation. The theme of the session, for which I was providing the keynote, was ‘sustainable business models and branding’.

But by far the most charming feature of the event was Takashi ‘Tachi’ Kiuchi, one of Japan’s most iconoclastic businessmen. He picked Judy (Kuszewski), Tomoo (Machiba) and I up from our hotel in a chauffeur-driven limousine and took us to Kaitokaku, a huge grey house on a hill at the eastern end of the Tanakawa Heights – an area once famed as a place to view cherry blossom and the moon.

As Chairman and CEO of Mitsubishi Electric America, Tachi oversaw the company’s transition from the old to the new economy. He also championed a “living systems” approach to business that included rapid adaptation, financial transparency, openness, cultural diversity, executive positions for women and environmental sustainability. But he is perhaps best known in NGO circles for developing a breakthrough agreement with the Rainforest Action Network (RAN) to promote corporate sustainability.

Among other things, he is now Chairman of the Future 500 (www.globalff.org) and CEO of E-Square. Surfing the Net to find out more about him, I was not surprised to find (on the Forum for Corporate Conscience site, www.forumforcorporateconscience.com) that in his spare time he skydives, runs marathons, climbs Mount Fuji, rides his bicycle to the Future 500 HQ in downtown Tokyo and does 1600 push-ups a day.

On top of it all, he has a wonderful sense of humour. Indeed, one of the things I commented on during the Kaitokaku session was that the participants had been showing a great deal of humour as we ran around the table. And that, for me, has always been a good sign, suggesting that people are no longer in awe of the agenda, but are allowing a degree of playfulness to creep in – and this, in turn, potentially fuels creative, lateral thinking.

After the excellent lunch with the E-Square team and other participants, Judy, Tomoo and I walked around the gardens, among other things watching the huge trellised wisteria being pruned by a platoon of gardeners. The somewhat drear grey stone main house was designed by English architect Josiah Conder, but – following extensive damage during the wartime air raids – the interior was reconstructed from 1963. Commissioned by Yanosuke Iwasaki – who died the same year it was finished – the house was later used by the Mistubishi Company to entertain executives and staff.

The gardens also suffered post-war neglect, but things have been looking up. The 300-year-old wisteria produces huge blossoms each year, each some 24-24 inches long, indeed the remnants of these were being trimmed away by the gardeners as we watched. And in the rose garden, something like 1,000 rose bushes bloom all at once each year, which must be a spectacle.


Wisteria gets a trim

Then we crunched across the carefully raked gravel to yet another taxi for the trip to the next session, this time with the Nikkei BP Environmental Management Forum. I did the speech, Tomoo translated, and – once again – CSR was on top of everyone’s mind. In this case, however, one key area of interest was how an initiative originally set up to tackle environmental issues could transform itself to handle the wider corporate social responsibility agenda.

Interestingly, a degree of angst was expressed by at least one major company about the way in which the questionnaires sluicing in from foreign socially responsible investment (SRI) funds increasingly feature a growing range of social issues, among them issues related to human rights. So, while apologising for possible political insensitivity, I explained why human rights are important even in developed countries like Japan, noting the presence of sizeable excluded populations in Japan – quite apart from the ongoing dispute with China over wartime atrocities carried out by the Japanese.

Later in the evening, Judy, Tomoo and I walk out into the city, drop into a small, convivial bar, and have a wonderfully relaxing supper – surrounded by end-of-the-week salarymen who get progressively livelier as the evening wears on – and the beer and sake flow. In the background, a cook throws the most extraordinary range of species onto the open grill, triggering great clouds of steam and sheets of flame. A speciality of the house seems to be huge fish-heads

Thursday, May 12, 2005

‘RISK & OPPORTUNITY’ LAUNCH

Main event of the day is the launch of the Japanese language version of our Risk & Opportunity report in front of 250-300 executives. Judy and I both speak, together with Daisuke Fukutomi, Director of Corporate & Government Ratings at Standard & Poor’s, our partners in the project – alongside the United Nations Environment Progamme (UNEP). I get hooked out of the session before Judy begins to begin the first of a series of five or six press interviews, most with photographers buzzing around like electric bluebottles.

Afterwards, we are taken out to dinner by people from the Japanese end of Ernst & Young. The Japan-as-predator theme continues in my brain as we are served with white clods of conger eel in clear broth, and the delightful waitress gaily tells us that the animal was killed but moments before for our dining pleasure.

What with the 90-minute interview I did early this morning for the Editor-in-Chief of Toyo Keizai magazine, I end the day feeling fairly hoarse. Toyo Keizai, who are 110 years old this year and describe themselves as the Japanese version of The Economist, are organising a major conference later in the year at which I am due to be one of the speakers. And then, from 22.30, do a 60-minute teleconference with the SustainAbility Board, with calls linking in from the West and east coasts of the US, the UK, Belgium and Switzerland. Highly productive.

Wednesday, May 11, 2005

PANASONIC’S FUTURE LABORATORY


I go bladerunner

We kick off the day at the Panasonic Center Tokyo, complete with photovoltaic cell-stippled roof, where the Matsushita Group spotlights its twin visions of ‘the ubiquitous network society’ and of ‘peaceful coexistence with the environment’. We meet Managing Director and Board member Hidetsuga Otsuru and several of his colleagues, before they take us around the exhibits. When I am subjected to a retinal scan, my retinas glow blue and I end up looking like something from Bladerunner. We also visit the ‘Future Laboratory’, where all sorts of futuristic machinery responds to every human whim. All utterly fascinating, but leaves me feeling somewhat uneasy. Odd sense that we dream of living in Star Trek luxury, but may end up back in caves rather faster than we can imagine.

Later in the day, I do a keynote at a Nikkei CSR Group session with 25-30 executives. Discussion, as ever, slow to start, so I end up giving 10-minute answers to the questions I do get, though this includes Tomoo (Machiba)’s translations. Companies present include Shiseido, Sumitomo Forestry, Sumitomo Mitsui Banking Corporation and Tokyo Marine & Nichido Insurance.

After drinks, Tomoo and I head off to dinner at Zipangu with two colleagues from Sony, Asako Nagai (who I first met when she worked with Ford in Detroit) and Hidemi Tomita, who I first met when he worked with Sony in Germany. We dine on the forty-seventh floor of a soaring Shiodome skyscraper, which soon has us talking about earthquakes. The trip down in an open, glass elevator is vertiginous – and, as my ears pop, I wonder if the same thing happened to those who fell to their deaths from the World Trade Center.

Wonderful meal, with the only hiccup being the arrival of carefully prepared servings of shark’s fin. I gently squawk and avoid, but the more I eat out in Japan, the more I have the sense of a mighty predator drawing in threatened species from around the globe. And the fate of dominant species in overtaxed environments was nicely spotlighted earlier in the day by the dinosaur scultpure rearing through the heart of the Panasonic Centre.


Eco-efficient mini-dishwasher


21st century luxury at finger-tip command


Tomoo sees future of transport


Judy views over-bed dream machine


Dinosaur sculpture and solar cells


And so goobye: Elkington-san, Otsuru-san, Kuszewski-san


Our team: Tomoo (second from left), me, Judy

Tuesday, May 10, 2005

SPELL GINKGO


Spot the missing ginkgo. To my left: Mr Chung Haebong (Chief Executive Officer of Eco-Frontier), and to my right: Professor Byoung-Hoon Ahn (Korea Advanced Institution of Science and Technology Graduate School of Management).

One of the nice touches of this visit has been that Antonius Papasiropoulos of Shell came up with the idea of having a small golden badge struck for the occasion, in the shape of a ginkgo leaf (gingko also seems a permissible spelling). The point being that the ginkgo tree is a symbol of longevity in Korea – and has been around as a species for some 270 million years. By the end of the day, half Seoul seemed to be wearing them on their lapel. I’m normally not a great badge-wearer, indeed I avoid them like some lapel plague, but have rather enjoyed the sense of confraternity bestowed by this one.

Monday, May 09, 2005

CHEONGGYE CLEAN UP


Seoul

Arrived very late last night, after storms reduced Hong Kong’s airport to chaos. When I had flown to Melbourne, BA lost one of my bags, whereas this time Cathay Pacific manages the feat of losing both. As longstanding colleague Antonius Papaspiropoulos of Shell Gas & Power kindly greets me and travels with me in the limousine into Seoul, where we’re staying at the Lotte Hotel, it’s around midnight and I’m wondering what it’s going to be like greeting Mayoral folk and the British Ambassador tomorrow in jeans.

In the background, the news continues to be about Pyongyang’s continuing threats to test a ‘plutonium-based nuclear device’, or bomb as Tom Lehrer long ago encouraged us to call such things. But, as someone says to me today, the further away from Korea you get the more fearful such issues seem – and vice versa. People here seem surprisingly relaxed about it all.

Today starts with a breakfast with Dr Colin McClune, Chairman of Shell Pacific Enterprises, and some of his colleagues, followed by a session with a number of Korean journalists, mainly from business magazines and media. Much interest in how Korea stands in relation to the rest of the world in relation to our issues. Well briefed by Shell, my hosts here, local NGO Eco-Frontier and Insight Communications, I was able to say that Korean companies have been making a fair amount of progress, albeit from a relatively low base.

Some 2,500 are now registered under the ISO14001 environmental standards, perhaps 50 have published environmental reports and seven – with Samsung SDI having jumped in first – have produced at least one sustainability report. Several banks have signed the Carbon Disclosure Project and a fair number of companies also now have product-related environmental certification. But my sense is that most of this driven by concerns about the environmental and sustainability concerns of major international markets and customers rather than by any great local appetite for sustainable development.

One of the most interesting meetings is a session with the Vice Mayor of Seoul. (The Mayor, we are told, has lost his voice but see below.) The Vice Mayor turns out to have an attractive sense of humour, as do many of the Koreans I meet. We talk about a number of sustainability-related issues, including air quality problems in the city and the ‘yellow dust’ problem caused in Korea by soil erosion in nearby China. But the subject that I was particularly interested in was the Cheonggyecheon restoration project, which involves removing an elevated stretch of highway and uncovering a long-buried stretch of stream in the city centre.

In some ways this is a matter of national pride, in that the environmental defects now being addressed reflected the exigencies of post-war reconstruction, at a time when Korea’s GDP per caoita stood at a mere US$100, compared to US$10,000 today. The Vice Mayor and I hover over maps of the scheme while photographers happily snap away.

Diplomatically, none of us mention the latest news: a second Vice Mayor, Yang Yoon-jae, has just been arrested as part of an investigation of the stream restoration project – and charged with allegedly accepting 200 million won (US$200,000) from a real estate developer, in exchange for relaxing height limits for a building due to be built alongside the stream. If proved true, this could be a major blow to the Mayor’s own presidential hopes. But, whatever the facts of the matter, the financial corruption charges should not blind us to the very real environmental and civic benefits of a project designed to clean up past ecological corruption.

By late morning, one of my bags – and my suit – turns up. So I am at last respectably turned out, though am still wearing an unfamiliar dolphin tie lent to me this morning by Colin McClune. One oddity: as we drive through the city today after one of two events I spoke at – a British Chamber of Commerce lunch at the Grand Hyatt Hotel and a ‘Sustainable Korea’ workshop organised by Eco-Frontier – someone points out that most of the cars here are white, off-white, pale brown, grey or black. The overall impression, coupled with the Eastern bloc aesthetic of much of the building, is dusty, workaday, drab.

By contrast, our dinner this evening with the British Ambassador, Warwick Morris, is a welcome respite in a small green oasis, complete with lawns and even a newly constructed – and thatched – bird table. Sadly, though, bird life is in short supply here, given the general hostility of the surrounding environment to wildlife. Many interesting conversations, but one in particular sticks in my mind – with Dr Chul-Hwan Koh, a profesor of marine biology and member of Korea’s Presidential Commission on Sustainable Development. Having spent seven years as a member of the European Commission’s Consultative Forum on Sustainable Development, which proved unwieldy at around 30 members, I am interested to hear that Korea’s version is having a real impact with 80 members.

In my small thank you speech as the dinner winds down, I note that the day’s conversations have encouraged me to do my homework on Korea when I get home. And the process is already starting. When I get back to the hotel, there is a new book on my bed: The Koreans: Who They Are, What They Want, Where Their Future Lies, by Michael Breen (St Martin’s Press, 1998/2004). Something to read on tomorrow’s flight as my bags no doubt go AWOL again.

Sunday, May 08, 2005

CATHAY PACIFIC TO HONG KONG

What do you do? we are often asked. One of the SustainAbility team recently found it all so hard to explain that he began telling people that he was a banker. But every now and then you get into a conversation where it’s easier. I had one of those today.

The day started in Melbourne and, if all goes well, will end in Seoul. Up at 05.15, after a much-disturbed night of riotous noise in the streets outside: post-football revels, I learned. The hotel’s Indian receptionist â originally from Hyderabad – said (despairingly) that this was pretty typical for a weekend. My taxi driver, originally from the Punjab, agreed. The back seat of his car was covered in the vile debris from previous passengers who, he sighed, were generally drunk. Not surprisingly, he wasnât enamored with Australian youth or sports culture.

Brilliant white banks of mist stand between trees, over river courses as the sun rises over the airport. I am flying Cathay Pacific to Hong Kong, then on to Seoul. Business class is bursting at the seams, with two travelers ahead of me being involuntarily downgraded because no-one is prepared to accept money to switch to Economy. Another sign of the growing importance of the ‘China trade’?

I find myself sitting next to a white-haired Australian farmer, traveling to China and Japan as part of a delegation from a dairy cooperative. They sell powdered milk and cheeses to Asia. He asks me what I do, and when I tell him, he regales me with some of the many issues the farming community now faces, particularly the long-running drought and incipient problems of soil salinization caused by irrigation. His farm’s water allocation has been cut back again this year, which makes life progressively tougher. Many people are leaving the land, though the fact that water rights are now tradable and they can sell their increasingly valuable allocations often helps ease the transition. He’s not at all sure that he will encourage his children to stay on the land.

We trade notes on some of the politicians I have met on this trip, among them Victoria Premier Steve Bracks, Deputy Premier John Thwaites and Treasurer John Brumby, and he comments that they are all more aware of environmental and other sustainability issues than their predecessors. But he wonders whether we are acting fast or effectively enough.

Our talk roams back and forth over decades. And, as it happens, today is my parents’ 58th wedding anniversary. As we head north over the old, scoured, arid wastes of the Australian outback, I find myself musing how all our issues will be seen 58 years from now, in 2063. I shall be long gone, of course, but I muse to my farmer friend that a world of 9-10 billion people is going to be radically different, with growing problems in such areas as climate change and human and livestock pandemics.

Rick Murray of Swiss Re used an extraordinary slide during our conferences this week which underscored the ways in which the impact of diseases such as foot-and-mouth, BSE and SARS already impact the insurance and reinsurance industries. Both Australia and New Zealand are now highly expert at biosecurity, with intensive checks as you land to ensure visitors don’t bring in diseases, but no system is perfect. And there will be those who intentionally introduce diseases as acts of terrorism or economic warfare.

In fact, one of the most interesting bets Wired magazine ‘Senior Maverick’ Kevin Kelly told me about when I visited him in San Francisco a few weeks back and we talked about the predictions open for wagers on the www.longbets.com website was that one million people would die in a single bioterror or bioerror incident in the first few decades of the 21st century.

Having read the latest issue of Scientific American on the flight up from Auckland a few days back, I would say that the chances were high. Scientists researching ice cores have found evidence of falling carbon dioxide and methane levels accompanying massive historic die-backs in the human population, as when 25-40% of the European population were killed by bubonic plague in Roman times, and again when similar proportions were killed in the Middle Ages. But perhaps most dramatic was the period of die-back of the pre-Columbian population of the Americas when the Europeans arrived, bringing with them diseases such as smallpox. Perhaps as many as 50 million died.

Sustainability may be hard to define, but that strikes me as one form of unsustainability.

THE MURRAY EDMONDS FLYING CIRCUS

This is the seventh time I have led one of Murray Edmonds’ Flying Circus tours of Australia and New Zealand – and it’s great to be on the road again with Murray and Dobrina – and with a wonderful new bunch of speakers. Here is a miscellany of images accumulated during the 2005 tour. Some say this was the best tour yet, but each tour has had its own strengths, joys and nail-biting moments. None of them, however, would have got airborne had it not been for Murray and Dobrina’s Herculean efforts (www.edmondsmgt.com.au).


I do not envy my neighbour’s plate


On our first day in Melbourne, we visit a school that is ‘going sustainable’


Dobrina awaits


The Circus warms up on the runway


The CSR ‘crusade’ builds


I lie cheek-by-jowl with David Grayson and Adrian Hodges


Peter Nelson (CEO, NZ Business Council for SD), Debra (Dunn), (Baroness) Barbara Young


Pamela Hartigan and Peter Nelson


Richard (Murray), right, in conversation


David Smith, CEO, IAG New Zealand


Murray and Debra unwind at the farewell dinner in Auckland


Red shoes: Kerry Griffiths, Principal Sustainability Consultant, URS, New Zealand


And so good night.

Saturday, May 07, 2005
THE COLOUR INDIGO


Rooftop reflections

One of the questions I had been sent in advance for a session with the Melbourne City Council team yesterday was an oddball: ‘What is your favourite colour?’

In preparing for the session – which mainly meant scratching my head on the flight across from Auckland – I had pondered this one at some length. The strange thing was that no particular colour fitted the bill. What came to mind, instead, was a sequence of diverse, mixed colourations: so, for example, lapis lazuli, rainbows, the Northern Lights. But, after discussion, I finally settled on some form of midnight blue, or – as Adam Briscomb prompted me to conclude – indigo. A blue-black, mysterious colour.

Primed with that thought, I was walking along Flinders Lane earlier on this afternoon, on my way to the National Galleryof Victoria (where I decided not to see the Adny Warhol ‘Time Capsules’ exhibition largely on the basis of the fact that I wasn’t sure I had enough money both for that and for a taxi tomorrow morning), when I spotted some delightfully variegated and colourful painted lines on the entry ramp to some sort of parking facility. As I took photographs, an Asian employee who was smoking outside the building approached me with a nervous smile and asked whether I was planning to sue someone?

Then I went swimming in the pool on top of the hotel, at several points swimming out over the street. And there were touches of indigo in the water, I thought. Since I can’t work out how to dimension the photos on my laptop, this is the only picture I will post until I get back.

Saturday, May 07, 2005

AM I AN INVASIVE SPECIES?

Don’t drop names, I say, unless you can drop a barrow-load. So here we go. I’m back in Melbourne, after a whistle-stop tour of Australia and New Zealand with our annual traveling circus. We have done major conferences in Melbourne, Sydney and Auckland, though I have also been doing a number of other speeches and sessions on the side, including a session for the New Zealand Business Council for Sustainable Development, a lunchtime session yesterday for Melbourne City Council (www.melbourne.vic.gov.au) and, last night, an Alfred Deakin Innovation Lecture (www.deakinlectures.com), in memory of one of Australia’s most influential historic politicians, in Melbourne Town Hall.

The theme of the Deakin session was ‘Using Capital Creatively’, the chair was Victoria’s Premier, Steve Bracks, and the other speakers included Bendigo Bank CEO Rob Hunt, Dr R.A. Mashelkar (Director General of India’s Council of Scientific & Industrial Research) and, though a paper presented on his behalf, Senator Aden Ridgeway, an Indigenous leader and Democrats Senator for New South Wales.

Once again, our 2005 conference tour has been organized by Murray Edmonds, a long-standing member of our Faculty (www.edmondsmgt.com.au). This year the focus has been on the practicalities of implementing sustainable development and our line-up has included (Baroness) Barbara Young, who runs the UK Environment Agency, Richard Murray, who is Chief Risk Strategist for Swiss Re, Debra Dunn, senior vice-president at Hewlett-Packard (HP), Pamela Hartigan, who is Managing Director of the Schwab Foundation for Social Entrepreneurship, and two people from IAG, the Australian insurance group, Sam Mostyn (she toured with us in Australia) and NZ IAGCEO (are you keeping up?) David Smith, who joined us in Auckland. I have been enormously impressed by the way that IAG are embedding a range of corporate responsibility and sustainability-related priorities.

Before coming out, I did an interview with George Dallas, who heads the corporate governance practice at credit-risk-raters Standard & Poor’s (S&P), which I brought with me in the form of a DVD and which we have shown at each of the conferences. It has gone down very well – and can be seen on the SustainAbility website. Note, incidentally, that George and I weren’t in the same room when the filming was done – we were on different continents, filming at different times, so I was interviewing an empty chair.

Among other folk I meet again as we travel round: Ros Kelly (a former federal Environment Minister in Austrlaia, married to the CEO of Westpac Bank, David Morgan) and, in Auckland, Ann Sherry, who is Westpac’s CEO in New Zealand. Ros reminds me, when we meet in Sydney, of the time – some years ago – when she invited me to dinner with David and some of his Westpac colleagues. She often remarks that this was a key milestone in the evolution of Westpac’s sustainability thinking.

This is the seventh time I have done the Oz-NZ tour; last year I couldn’t make it and my place was taken by ex-New Zealand Premier Mike Moore. Originally, in 1998, the focus was on environment, but the agenda opened out rapidly thereafter. Indeed the triple bottom line concept, which SustainAbility originated in 1994, has exploded in Australia and New Zealand – a bit like such introduced species as rabbits and cane toads in Australia and possums in New Zealand.

I’m still pondering whether to try swimming in the pool here at the Adelphi Hotel, a pool which is apparently cantilevered out from the hotel’s roof, over the street, so you can swim over the transparent bottom and see pedestrians walking around many floors below. But, while I’m sure the perspective would be interesting, I suffer from vertigo and discretion may well get the better of valor. And this trip is already proving all sorts of bottom-up, top-down and inside-out perspectives that provide more than adequate compensation.

Three things that have been borne in on me are these:

First, the extraordinary impact that SustainAbility’s work has had in different parts of the world.

Second, the way in which sustainability issues are now penetrating the political debate, both on this side of the world and in the UK – where Tony Blair is pledged to bring climate change into the agendas of his EU and G8 presidencies, while the Conservatives had threatened to eviscerate Barbara’s Environment Agency and to drop the just-introduced Operating & Financial Review (OFR) requirement for companies, one of the most interesting recent advances in corporate governance legislation.

And, third, the way that markets are beginning to pick up on the social and environmental priorities that make up the sustainable development agenda. Debra Dunn noted that HP now wins contracts each year worth several billion dollars where the project criteria include social and/or environmental specifications. And, she added, that area of business is growing at 30-50% a year.

Oh, and a final thought. Our addition of Pamela’s social enterprise component this year has gone down a storm. The ‘can do’ attitudes of social entrepreneurs chimes in very powerfully with the ‘it’s time to walk the talk’ theme of the 2005 tour.

BLAIR, ERUPTIONS AND EELS

Well, Blair – along, presumably, with his pledges to bring climate change onto this year’s G8 and EU Presidency agendas – is back. But his significantly reduced majority – and the fact that he has tapped Gordon Brown as his successor within the next Parliament – raise a forest of question marks over his future effectiveness. But at least the Conservatives aren’t in and energetically disabling Barbara Young’s Environment Agency or removing the newly introduced Operating & Financial Review (OFR) requirement, both things they had promised (threatened) to do.


A world away, Barbara tees up in Melbourne

Now that the blasts of hot air are over, we can settle back to politics as usual. Meanwhile, today’s Australian Financial Review reports on a blast of 200 degree steam which erupted here a few weeks back. It was produced as part of attempts to exploit geothermal energy from the arid northeeastern corner of South Australia – by drilling four kilometres down into hot granitic rocks thought to contain twelve times as much energy as the fossil fuel reserves of the North-West Shelf. Apparently, these are the hottest rocks of their sort known worldwide other than beneath volcanoes.

Which reminds me of a conversation last night with Victoria’s Deputy Premier, John Thwaites, after a dinner atop the city’s ANZ Tower. He had just flown in from the Mount Eccles region, where he had visited an area where indigenous people some 8,000 years ago had cut into basaltic lava flows to divert local water flows and, by creating a series of wetlands, constructed a series of elver-rearing ponds. The spectacular wraparound views from the ANZ Tower and that blast of superheated steam the other day may have been pretty impressive, but the ponds (and the nearby clusters of stone-built homes) underscore the fact that the aboriginal peoples were often a great deal more sophisticated than many imagine. I thought I had been knocking off most of the places I still wanted to see in the world, among them northern Cyprus, but people just keep adding to the list!

Thursday, May 05, 2005

TALL POPPIES

In the final session of the Auckland conference, Professor Brian Springett once again raises an issue that has surfaced a number of times as we traveled around – that of the ‘tall poppy syndrome’. The problem is that people who excel in Australia and New Zealand tend to be cut down. Indeed, as Brian puts it: ‘There’s a ruddy great mowing machine operating.’ Given the importance of generating waves of successful social entrepreneurs, this potentially poses a major challenge. Interestingly, Pamela (Hartigan)’s presentations have addressed the issue of which cultures around the world support entrepreneurship – and which don’t.

Brian and Delyse Springett part-hosted my first visit to New Zealand. When I ask Delyse this evening, at an end-of-tour dinner at the No. 5 restaurant in Auckland, when that was, she says it was in 1995. Thank heavens for external memory modules. That time, I was speaking at a sustainable tourism conference in Wellington. Air New Zealand flew Elaine and I out first class – the first and only time I have flown first class – and Gaia came with us too, traveling steerage at our own expense.

Typically, I had brought only summer clothes and we arrived in Wellington in the midst of their first snowstorm for 40 years. When we eventually crossed to South Island and started to drive south, we were turned back by the police, who said the roads were impassable. In the event, we discovered the delights of Farewell Spit and of whale-watching off Kaikoura. Most impressively of all, however, we pitched up at a winery in the Marlborough district late at night, to find it closed for the winter. It turned out to be owned by Jane Hunter, a well-known New Zealand vintner. She opened up her restaurant just for us, lit a huge fire and made us feel wonderfully at home.

When we finally flew out, after a visit to the hot springs of Rotorua, Gaia appeared in the first class lounge at Auckland airport as a post-Apocalyptic vision, wearing dreadlocks, paratroop boots and finger-drawn facial markings of Rotorua volcanic mud. Luckily, four or five minutes later, Roger Daltrey and The Who pitched up, too, and Gaia spent much of the flight back to London with them.

Tuesday, May 03, 2005

SYDNEY HARBOUR

A moment out, in the dark. Debra (Dunn) and I walk back from The Wharf restaurant, hard by Sydney Bridge, to the hotel. Great restaurant, where I had been taken when I first came to Australia, by Paul Gilding of Ecos. One test of The Wharf’s flexibility this evening: Debra, Pamela and I all ask for grilled barramundi, rather than fried â as it appears on the menu. And they oblige.

Anyway, Debra and I walk right around the harbor front, pausing to watch gulls circling like moths in the spotlights above the bridge – and later I learn they are themselves hunting for moths, attracted by the lights. How extraordinarily privileged we are to be able to have conversations like these in such places.


Pamela leaving The Wharf


Sydney Opera House

Sunday, May 01, 2005

100 MILLION HEARTS EN ROUTE TO OZ

Arrived in Melbourne around 04.30 this morning, to find BA had lost one of my bags in transit. Apart from anything else, it was the one with all my plugs and cables, making me realise – once again – how umbilically connected one is to the rest of the world, and how truncated when such things go AWOL. Roll on total wirelessness. Arrival takes a little longer than normal – and Murray (Edmonds) puts me in a car into the city with me still having no idea if and when the bag will arrive. But great to see him and, as I tell him, its extraordinary that he would greet a plane at such an uncivilised hour. Still, (Baroness) Barbara Young, another of our speakers was arriving not long afterwards, so it was two birds with one stone.

As flight BA17 flew in across bulldozer-scalped landscapes towards Changhi airport, Singapore, its shadow racing across the cleared areas and green pimpled oil palm plantations, I was just hitting page 181 in Kerri Sakamoto’s astounding book One Hundred Million Hearts (Harcourt 2003). She writes about two sisters in today’s world whose father was a (failed) kamizaze pilot. And the sequence on page 181 is about the Peace Park and museum in Hiroshima. Their reactions – or at least the reactions of the younger sister, Hana – were exactly mine when I visited the city in the 1980s. No sense of the historical context, nothing on the rape of Nanjing, just a story of an aerial holocaust wrought upon innocents.

The current row between the Chinese and Japanese about sanitised Japanese history books underscores the issue.

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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