John Elkington
A world authority on corporate responsibility and sustainable development.
Here is a link to our latest blog for Fast Company, this time focusing on breakthrough business models – with an embedded video on the theme produced by our wonderful friends at Atlas for the Future. Co-authored with Richard Johnson, with another now in the pipeline.
Rather more personal theme in my latest blog in GreenBiz, published today. Spurred by a couple of conversations last week in which outsiders commented that Volans can be slightly mysterious at times. This is an initial attempt to lift the roof on our hive.
John Perry Barlow, from a great post by John Battelle of NewCo
One of the great privileges and pleasures of my life has been meeting extraordinary people, often in extraordinary places. I learned this morning of the death of Grateful Dead lyricist, who I met in the Bahamas in 2006.
Looking back, I think we were both something of a shock to a rather staid conference of American furniture-makers of German extraction. But we had some wonderful conversations, including one walking along the beach in the teeth of the trade winds. Sand in our teeth.
Here’s what I posted on my blog about those encounters:
Lunch today was on the beach, the tables and chairs sinking into the white sand, and with a fair old trade wind blowing. You had to hold your salad on your plate to stop it ending up in Cuba. Under heavy cloud, and with a man trying to take off on a parasail and bouncing across the stacked chairs and tables, [Elaine and I] found ourselves sitting opposite one of the two main speakers for the afternoon, John Perry Barlow.
Had known of him (http://homes.eff.org/~barlow/) for years, particularly as a lyricist for The Grateful Dead, as a long-time contributor to Wired magazine, which I used to adore, and as co-founder of the Electronic Frontier Foundation (http://www.eff.org/), which campaigns for free speech in cyberspace. But had never met him. Turned out we had a shared interest in comparative religion, among other arcane subjects, and things took off from there.
He was probably a bit of a shock for the audience, though he soon had my brain geysering. One of his early observations was that when he is living in the Chinatown area of New York, one of the bars nearby is home to a large mobster or enforcer type who has a “genius” son. So every time John turns up, the guy brings out his son, and the question the boy asked John about furniture was something along the lines of: “What would chairs look like if our legs bent the other way?”
Like the Indian industrialists I met there a few weeks back, Barlow hates government with a will – as do many folk from where he lives, Wyoming. And the feeling is mutual, as his blog (http://blog.barlowfriendz.net/) underscores, particularly his post-Burning Man experiences last year (http://barlow.typepad.com/barlowfriendz/2004/12/a_taste_of_the_.html).
But when it comes to multinational corporations, he’s a little more conflicted in terms of government’s role. Viewing them as a higher form of human life, but one with an enormous stake in the next two quarters, not in the future, he sees they need regulating and reining in.
One of the issues he talked about – and it had some of the audience shifting in their seats – was intellectual property, a term he described as an oxymoron.
He noted that The Grateful Dead had been early entrants into the open source and content-for-free world, deciding to allow their fans (Deadheads) to record their concerts, which generally produced better music than their recording sessions. The result was a a huge boost in their popularity, although he noted that while they could fill just about any stadium, one reason was that – so loyal were the Deadheads – that the band pretty much trucked a large part of the audience along with them.
Tomorrow’s economy, he predicted, will be more about relationships than property, with value turning out to have an increasingly powerful link back to familiarity – hence the the benefit of the underground market in Grateful Dead concert tapes. Fans then felt they wanted the ‘totemic’ CDs, even if the tapes were generally better.
Extraordinary man – and someone I mean to follow up, not least because if his efforts to ‘wire’ the South. He even got involved in a project to wire Timbuktu, on the basis that – to paraphrase – “if you can wire Timbuktu you can wire anywhere.”
One of his phrases that sticks in my mind – though it’s one I’d heard before – was that a key responsibility for us all is “to be a good ancestor.” That’s the very stuff of sustainability, done right. Later, as we chatted after his session, another delegate came up and the two of them compared their Japanese shoes. So I asked them both to bare their (Japanese) soles, which they did – though sadly I only caught John’s.
As to why we were both there, here’s some background:
Spent much of the morning ambling around Freeport, where we find ourselves at the ‘Our Lucaya Beach & Golf Resort’ – because that’s where the BIFMA International (www.bifma.org) conference was held and it was easier for me to stay over and write ahead of a trip to Toronto on Tuesday, rather than flying back to London. This afternoon I also spent much of the time reading, inside or in the sun on the beach. One of the books I read was Paul Albury’s The Story of the Bahamas (Macmillan Education 1975), which cast that ‘Our Lucaya’ tag in a very different light. The native Lucayans – who were, by all accounts, an attractive, healthy, welcoming people – were pretty much wiped out by the incoming Spaniards, who used them for slaves. Eventually the Spaniards turned to African slaves, arguing that they were worth 4 or 5 Lucayans, but by then an entire race was extinct.
When the Spaniards first arrived in Haiti, which is where the Lucayans are thought to have originated from, there were perhaps 300,000 Tainos. Sixteen years later, only 16,000 were still living. By 1550, there were thought to be less than 500. Today there are none. Believing that the Spaniards were from another world, many Lucayans were easily lured aboard the slaving ships with promises that they would see their relatives in heaven.
The book is also a rich mine of interesting stories about piracy, wrecking and the sponge industry. The best known pirate was probably the infamous Edward Teach, or ‘Blackbeard’, though the region was also home to women pirates who managed to grab their fair share of notoriety – among them Anne Bonney and Mary Read. Another period of the area’s history I remember reading about in the early 1960s was the blockade-running ventures of the US Civil War and the rum-running of the Prohibiton era. Indeed, as we flew in from Nassau, it was hard not to see many of our co-passengers as today’s equivalents of rum-runners. A sense of concealed menace, of dark undercurrents running beneath the brightly lit, cocooned world of the tourist.
Because Elaine’s father was raised in Barbados, we have long taken an interest in this part of the world. And sponges were another link, featuring heavily, soggily in the bathscapes of our early years. Like many other industries on these islands, the spongers had periods of fantastic profitability, but then overtaxed their natural resource – and, though they later learned to farm sponges to some degree, industrially made alternatives were soon ousting the natural products. I was always fascinated that the sponges we used as children were once living animals. Among the types of sponge traded from the Bahamas, apparently, were the wool, velvet, reef, hardhead, yellow and grass varieties. The names conjure up one of many worlds that once existed here – and which have been largely forgotten in the rush to quarry the latest resource, tourism.
As we walked around Freeport, we saw evidence of a more recent industry, big game – or deep sea – fishing. Many of the boats moored in the harbour were obviously designed to go after fish like the marlin, increasingly endangered, and it was hard not to see them as killing machines in the process of doing themselves – and their owners – out of a future. Their fishing chairs (photos below), from which the wealthy catch big fish with the aid of technology that would have been unimaginable for the likes of Ernest Hemingway, reminded me of electric chairs. But maybe that was just wishful thinking?
[Edited photos]
Elaine and local flora
Reflection of moorings
High tech sharks
Their precursors
Fishing chair 1
Fishing chair 2
With final trips to Basel (for Novartis) and Paris (EcoVadis, including a dinner at Chez Fred, old haunt of author Georges Simenon, whose corner EcoVadis co-founder Fred Trinel sat in), an end-of-year session with David Grayson and his Cranfield U MBA and PhD students, a new Executive Director at Volans (Louise Kjellerup Roper, who also came to Basel, where we stayed in the intriguing Gaia Hotel, motto: ‘Come as a Guest – Leave as a Friend’), a team lunch at Nopi, a trip to see the family in Little Rissington on Tim’s 97th birthday), extraordinary news from Hania, and accelerated work on multiple fronts, including the next phase of our Carbon Productivity program, 2017 finally came to an end with a couple of weeks’ holiday ahead of 2018.
Confess I have slept for England in the days since. And listened to the rain falling and the foxes barking. And played with ideas for a new book, with the Triple Bottom Line resurgent in the world and our work. And read endless predictions for the New Year. And watched more of the stunning series The Crown on Netflix. And read through a mini-Alp of books, including Anthony McCarten’s brilliant Darkest Hour on Churchill’s May 1940 and one of several scientists-fi books in bought in Foyle’s after a glorious lunch at Imperial China with Gaia, Hania, Jake and Paul, Peter Watts’ Brightsight.
And mentally prepared myself for a 2018 that feels likely to be unusually significant, though I can’t yet exactly put my finger on the reasons why.
Flew to Tel Aviv on Wednesday – and was again helpfully and delightfully steered through the VIP channel. Next day up early for the trip to the UBQ Materials factory, which I first visited earlier in the year – as reported in a previous entry on this site and in a subsequent GreenBiz blog.
I knew President Trump would probably be making an inflammatory announcement this week, but had hoped that sanity would prevail – but it almost never does with the delinquent denizen of today’s White House. A cool assessment of the implications can be found here in the New York Times.
All of that seemed quite a long way away, however, as we began the kick-off meeting of the UBQ International Advisory Board – even though several of our group were heading to Jerusalem on Saturday, the day after the slated “Day of Rage”.
In alphabetical order of first name, the other IAB members are: Connie Hedegaard (former European Commissioner for Climate Action), Ilan Cohn (senior partner at Reinhold Cohn, Israel’s largest intellectual property firm), Oded Shoseyov (professor in plant molecular biology at the Hebrew University of Jerusalem, a pioneer in nano-composite materials and a renowned winemaker), Roger Kornberg (professor of structural biology at Stanford University School of Medicine and winner of the Nobel Prize in Chemistry in 2006) and Scott Tobin (managing partner at Battery Ventures, an international venture capital fund).
The visit included a trip to the UBQ factory, based on a kibbutz in the Negev, where things have been coming along by leaps and bounds. Fascinating conversations every step of the journey, and again fascinated to see the former desert areas where multiple crops now flourish. Including potatoes which, because of the irrigated sandy soils, apparently emerge from the ground perfectly formed.
A useful insight into the UBQ approach is given by an interview we filmed with their CEO, Jack (Tato) Bigio, during our Reimagining Carbon Basecamp at the Royal Society of Arts in June.
After an intensive couple of days, I had much of Saturday off ahead off the flight back to London. Visible in the distance from the top floor of the Hilton Hotel, where I was staying, was the peninsula part of Jaffa. Having been there briefly on our last trip, ably guided by UBQ Chief Sustainability Officer Chris Sveen, I decided to walk there along the coast – around 5 kilometres either way.
To say the city has had a complicated history is to put it mildly. But I enormously enjoyed the opportunity to freewheel for a change – and spent an interesting half hour pottering around the old town before heading back to the hotel. Then out to the airport, passing through cordons of heavily armed plainclothes guards on the approaches.
During the trip, I read Andy Weir’s new novel, Artemis. Had enormously enjoyed both his earlier book, The Martian, and the subsequent film – and very much look forward to this one being filmed. The heroine, Jazz Beshara, is wonderfully rendered and, like astronaut Mark Watney in The Martian, funny.
With Artemis set some 70 years in the future, and this time on the Moon, it is tempting to imagine what sort of Middle East the 2,000 citizens of the first lunar city would be looking down upon. And also, a couple of generations post-Brexit, what sort of hinterland to my own city of London.
