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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Search Results for: Tim elkington

That Was January, That Was

John Elkington · 29 January 2017 · Leave a Comment

Scene of lunch with Iqbal Wahhab at Roast
Smudged view from Lorraine’s apartment across East River
Coming back in to land at Heathrow
Covestro carbon productivity session in full flow
Astrid makes a point
Feet
Lorraine and Sam at work
Class is out
Tim Peake at the Science Museum

This jumble of images gives some sense of the blur that has been our January to date. The first one I took as I walked to a lunch with Iqbal Wahhab and Charmian Love on 4 January, at the restaurant he co-founded, Roast. Really great food and ambience. And he gave me a copy of his beautifully produced book, Charity Sucks.

I had almost gone to Covent Garden, seeing that the restaurant was in The Floral Hall – not realising that the old Floral Hall had been moved from Covent Garden (where I had been left unconscious by an Indonesian driver back in 1975 as I cycled to get papers from King’s College, ahead of a flight to Cairo), stored in a Welsh cavern, then bought for £1 and installed here in Borough Market.

So, slightly weirdly, I was sitting on the other side of the facade in front of which I nearly departed this life 40 years ago, but now on the other side of the Thames.

On 9 January, I took Molly March (who I grew up with in Cyprus in the 1950s) to lunch at the Great Court Restaurant in the British Museum, followed by a dinner that same evening hosted by Ambassador David lane, who now runs the Annenberg Trust at Sunnylands.

The second image was taken unsteadily from the apartment window of Lorraine Smith’s home in Manhattan, during a party she and her husband Christopher kindly hosted for me – with some fascinating people.

She and I had been in Washington, DC, where Volans co-hosted an event on 11 January with the World Resources Institute (WRI and the UN Global Compact (UNGC) on how to push towards breakthrough outcomes (our focus with the UNGC) in tomorrow’s markets (WRI’s focus) in the era of President Trump. Will post more details once the summary is cleared by the participants, but very timely and productive.

The event coincided with the Senate’s grilling of former ExxonMobil CEO Rex Tillerson, Trump’s choice for Secretary of State.

We then went by Amtrak to NYC, to see a range of people, including the UNGC, Citi (whose tower block is the blazing lump seen across the river from Lorraine’s window), the Harvard Business Review and Pearson. The next image is from the plane window as we came in to land at Heathrow. There was snow outside and DC and now snow here, too.

The next five images are from Düsseldorf, where we spent several days (in my case, 17-19 January) with Covestro – with teams converging from Futerra, the Future Fit Foundation, Innovation Arts, SystemIQ and Volans. Focus was on carbon productivity, and the spirit is captured in the final image of the sequence of five.

On the last day, I had been meant to travel to Davos for a dinner co-hosted by the World Economic Forum and the UN Global Compact. Them thank god, Klaus Schwab said he didn’t want me there, so I could spend some sensible time with people doing things rather than simply talking about them : )

Then this week, Sam and I spent a couple of days in Lausanne, with a somewhat controversial company that is planning a major transformation. Fascinating, but the ethical dilemmas had me in a spin at one point.

Then the final image shows Tim Peake speaking at the Science Museum, at the launch event for a new exhibition featuring the Soyuz spacecraft he used to travel to the International Space Station. Went with Richard Johnson.

Volans is really building momentum now, which is immensely exciting, though it’s taxing at times, for all of us. Am on statins now, too, which I hadn’t expected. But always ready to experiment …

Keep thinking I should get back on my bike, which has stood forlornly in the office since my sixth accident, in Oxford Street, a couple of years ago – and which left me with a damaged elbow that took fully a year to heal properly. It’s some sort of toss-up between exercise and extinction, it seems.

Breakthrough, Hexagram 43 And ‘The Man In The High Castle’

John Elkington · 31 December 2016 · 2 Comments

amazon-man-high-castle-nycc-trailer

New Year’s Day 2016 – and this morning I finished Philip K. Dick’s 1962 novel The Man in the High Castle, a TV version of which is currently being streamed on Amazon Prime, though I haven’t seen it.

Having read a number of other science fiction books in the past few weeks (among them Ted Chiang’s Arrival collection of short stories and T.C Boyle’s The Terranauts), I struggled to get into this one – but then something clicked.

Critically, on page 209, I came across Dick’s reference to the I Ching‘s Hexagram 43, representing “Break-Through”. Have always had an eye for symbolism, with my 2014 book The Zeronauts built around the Chinese ideogram ling, standing for zero:

chinese_symbols_for_zero_8317_2_0

And way back in the mid-1990s, when I was evolving and promoting the Triple Bottom Line, I used the I Ching trigram shown below,  Qián (The Creative/Heaven), often interpreted as representing Earth on the bottom line, Humanity in the middle and Heaven on top.

screen-shot-2016-12-31-at-17-23-34

With the Triple Bottom Line, now the core agenda of the burgeoning B Corporation movement, I ran a version of the trigram as Environment, Economy, Society – or, more colloquially, People, Planet and Profit/Prosperity.

For many years thereafter, SustainAbility used the logo I had co-evolved with our designer, Rupert Bassett, involving a trigram offset by a spiral, presenting sustainability as an ongoing tension between balance and evolution.

With Hexagram 43 playing such a pivotal role in The Man in the High Castle, and the interpretation (see below) aligning so powerfully with what we do at Volans, I thought I would look it up – and was stunned to find that the I Ching‘s representation of “Break-Through” (in their hyphenated rendering of the word) is distilled in the following hexagram:

screen-shot-2016-12-31-at-17-23-47Here the trigram Duì (The Joyous/Lake) is superimposed on Qián to create Hexagram 43, Guai (Displacement).

I have sometimes been asked how our post-2012 “Breakthrough” agenda links to the Triple Bottom Line. Well, here is an age-old visualisation. And here are some of the lines that caught my attention as I read page 209 of Philip Dick’s novel:

THE JUDGMENT

BREAK-THROUGH. One must resolutely make the matter known
At the court of the king.
It must be announced truthfully. Danger.
It is necessary to notify one’s own city.
It does not further to resort to arms.
It furthers one to undertake something.

We have long seen it as our mission to present the system change agenda in the top echelons of business, in what we call the “Global C-Suite”, the boardrooms and C-suites of the world’s 1,000 most influential (but not necessarily the biggest) businesses.

At times, we have been described as “speaking truth to power”. And we know it is a high risk process: Danger indeed.

I see “one’s own city” as referring to what we have come to call the “Sustainability Industry,” the solutions-oriented economic sector that has grown up in the 30 years since the publication of the Brundtland Commission’s 1987 report Our Common Future.

Our latest report, Breakthrough Business Models: Exponentially More Social, Lean, Integrated and Circular is in part directed to the Sustainability Industry, in effect our own city.

In terms of the “resort to arms,” according to the interpretation of Hexagram 43, we have long aimed to operate as critical friends of business, serving a “grit in the corporate oyster” – but in the process retaining the freedom to move between and connect with different worlds, realities and agendas.

Dick’s novel within a novel, story within a story, is The Grasshopper Lies Heavy. It depicts an alternate universe in which the Axis powers win the Second World War, rather than losing – with the result that much of the United States is occupied by Germany and Japan. The alternate reality, however, is not ours, with Churchill staying on after the war and Britain eventually taking over from the USA as superpower. Few things could seem further fetched as 2016 draws to a close.

Whichever realities spool out from this point, the ability to move between different interpretations will remain crucial. To do so effectively, we are advised by the I Ching, one must know oneself – and work hard to ensure that one’s own house (or enterprise) is in order.

That is a continuing task for 2017. And so it is to “undertake something.” Hexagram 42 is about resolution and decision. And that’s how this point in time now feels. Which is probably why page 209 resonated so strongly with this reader. And now I hear the shutters of the new year creaking open, with fireworks bursting in the distance.

Going 3D

John Elkington · 12 December 2016 · Leave a Comment

Autumnal table at Hill House
Autumnal table and chair at Hill House
View of Eiffel Tower from EcoVadis HQ
View of Eiffel Tower from EcoVadis HQ
My headphones put to good use
My headphones put to good use – the thumb is her father’s
Eduardo Paolozzi's Head of Invention outside the Design Museum
Eduardo Paolozzi’s Head of Invention outside the Design Museum
Brain-dead robot
Brain-dead robot
Eco-exhibit in Love & Fear exhibition
Eco-exhibit in Love & Fear exhibition
3-D printed death mask
3-D printed death mask
A spectrum of iPods
A spectrum of iPods

A delightful visit to see the Elkingtons of Little Rissington on 3-4 December, dropping in to seer the Palmers of Icomb at the same time. Then off to Paris for several days via the Eurostar for a meeting of the EcoVadis Scientific Committee: fascinating. But Paris wreathed in pollution, with alternate number plates banned for the day.

Otherwise the past couple of weeks have been a bit of a blizzard, with a torrent of meetings, flurries of Skype calls, various planning sessions for 2017, the landing by Volans of a very major and wonderful project for next year, the spinning out of a fair few blogs, and a progressive working through of a series of books.

They have included Robert Harris’s Conclave (with a wonderful sting in its tail) and now Ted Chiang’s Stories of Your Life & Others, which in clues the Story of Your Life story that seeded the new film Arrival, which we saw and I immensely liked last week.

Weirdly, I also enjoyed the new Design Museum a couple of days back, where we had a Volans away evening, though not for the sort of reasons the management presumably had in mind.
Ever since I have since been trying to work out how the Museum could be turned into a truly magnetic draw. The overall feel is passive. Even the gently quivering industrial robot in the Fear & Love Exhibition had suffered a “stroke” and had lost its ability to interact with passers-by. The best idea, at least as far as I was concerned, where the 3-D printed death masks (have been experimenting with a new 3-D OLED TV this week), but somehow they looked like a bunch of things found in Left Luggage.
It’s over 30 years since I visited Paul Watson’s anti-whaling ship Sea Shepherd II in Alexandria, Virginia, so I was pleased to see an exhibit honouring the Seas Shepherds. But again it all seemed a bit of a jumble.
Here’s what the exhibition has to say on the subject: “The graphic designers Metahaven, based in Amsterdam, present a film about the marine wildlife conservation group Sea Shepherd. The film Love Letter to Sea Shepherd, accompanied by a series of highly graphic flags, is a work of advocacy in support of organisation’s anti-whaling activities, but also a meditation on forms of intelligence that we barely understand.”
Having listened to Roger Payne’s hydrographic recordings of whale song for decades, and then the Arrival soundtrack of assorted heptapods last week, I confess the Love Letter would have left me little the wiser had I not known what I was seeing and meant to be experiencing.
After dinner, escaping from the building proved to be quite a challenge, with the main doors shut and nothing to show you had to go through a small door that looked like a staff entrance. Well designed the experience  sadly wasn’t.
Struck me in passing that it is exactly 30 years since we did The Green Designer Exhibition at the Design Centre, where in writing the catalogue I waxed lyrical about the “Green Consumer” – and then decided it might be an idea to do a Green Consumer Guide.
No such inspiration at the Design Museum, yet, but maybe I’ll give it another go in a couple of months. In retrospect, probably the best think of all was watching a pair of young girls in jeans racing along the upper floors and skidding along the polished wood on their knees. Not quite what the designers intended, perhaps, but in the spirit of the right sort of future.

Hüman After All, Covestro And Recycla

John Elkington · 19 November 2016 · Leave a Comment

Under way
Under way
Rich (Johnson) directs
Rich (Johnson) directs
In full flow, as I look on
In full flow, as I look on
Cathy Runciman of Atlas of the Future, right, as process peaks
Cathy Runciman of Atlas of the Future, right, as process peaks

Have been feeling a bit low and unwell, but the Hüman After All session on Wdnesday in Dalston, for our joint program with the UN Global Compact, Project Breakthrough, was a real pick-me-up.

HHA have an intriguing new office, on top of an old printing works. Then back to ICAEW to listen to Mark Carney – see previous post.

Other aspects of the week have included a session on Thursday with Covestro and SystemIQ at the latter’s WeWork offices.

Then today, Saturday, Elaine and I took Fernando Nilo (of Chile’s Recycla) and his wife to lunch at the Great Court Restaurant high up in the British Museum. Then sped them around the Sunken Cities exhibition, my third time, before getting in a taxi with them to guide them across to Clarence House.

Fernando demonstrates his jacket, made out of 20 PET bottles
Fernando demonstrates his jacket, made out of 20 PET bottles

EMERGE At Oxford’s Saïd Business School

John Elkington · 12 November 2016 · Leave a Comment

Copies of Breakthrough Business Models await delegatesCopies of ‘Breakthrough Business Models’ await delegates

In flight
In flight (Fisher Studios)
With Solar Impulse in background
With Solar Impulse in background (Fisher Studios)

Up early to catch a train across to Oxford for the 2016 EMERGE Conference, which I was keynoting – in memory of my fired and colleague Pamela Hartigan. Was delighted to see copies of our latest report, Breakthrough Business Models waiting for the delegates at their places in the Nelson Mandela Lecture Theatre, met some interesting people, did a lunchtime roundtable, and then scooted back to London.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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