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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Search Results for: Tim elkington

Exponential Futures

John Elkington · 8 November 2015 · Leave a Comment

SIF Connects session in preparation - my seat empty
SIF Connects session in preparation – my seat empty
Tim does the visual capture
Tim does the visual capture
Playfulness point was one of mine
Playfulness point was one of mine
Tim Smit in playful mode at EMERGE 2015
Tim Smit in playful mode at EMERGE 2015
Cloudscape from train back to London
Cloudscape from train back to London

Thought of calling our new program Hammerhead today, because I have been spending so much of my time in recent months seeming to banging my head against a brick wall. Reminds me of the experience when I was trying to develop the triple bottom line concept in the early 1990s.

And weirdly, just today, I was working on the ‘Exponential Futures’ framing for the next stage in our Breakthrough work, and was going back to Alvin Toffler’s work. His 1970 book Future Shock and 1980 sequel The Third Wave, both hugely influential in the development of my own interests and thinking, were still in the shelves upstairs.

Have long had a sense that I had read something on multiple bottom lines long before I came up with the TBL concept – and, reading through Toffler’s books, I came across a reference to multiple bottom lines on page 257 of The Third Wave. I owe the man a huge debt, it seems.

The rest of the week has been typically blurred, with a day off on Monday, which included a visit to the Eskenazi Gallery in Clifford Street, W1. We went to see an exhibition called Transfigured Echoes, featuring recent paintings by Liu Dan. Stunning. My favourite was Taihu Rock of the Shaoyuan Garden. Giuseppe, who I hadn’t met before, came out to say hello and gave me a copy of the exhibition book.

We also went across to the Courtauld at Somerset House to see the Peter Lanyon exhibition. Soaring Flight. By far my favourite painting is the one featured on the Courtaulds website. I had been at Bryanston School with his one of Lanyon’s sons, shortly after his death following a gliding accident.

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The same evening I went to The Crowd’s event with Robin Chase, co-founder of companies like Zipcar and Buzzcar, and author of Peers Inc. Afterwards on to Smith’s Top Floor at Smithfield with Robin, Jim Woods and other guests, including Jo Bertram of Uber.

Fascinating email exchange afterwards, all helping me work through our next big jump.

On Wednesday, after a busy day, I went across to the Singapore High Commission to speak at a Singapore International Foundation event. On a panel with Amanda Brooks (Director of Innovation, UK Department for Business, Innovation and Skills), Christopher Davies (Director, Pender Communication), Mark Howard (British Council’s Head of Teaching & Blended Learning), Jonathan McClory (Partner at Portland) and Foo Chi Hsia (Singapore High Commissioner), with our moderator being Jennifer Lewis, a Governor with SIF since 2007 – and an MD with the Singapore Investment Corporation. Wonderful to be considered a ‘Friend of Singapore’.

Then on Thursday we had a 5-hour session with Covestro at Futerra’s London offices, at which we made a good deal of progress, I think, followed by a shareholders’ meeting at SustainAbility.

Friday included a great call with Sophia Tickell of Meteos, where I began to test out my thinking around the future of campaigning in an exponential world. Deborah Doane also came in to quiz me on what Greenpeace should be doing over the next decade. An interesting set of questions.

Saturday saw me heading across to Oxford early to be part of a panel session at EMERGE 2015, the annual social innovation conference held at the Saïd Business School. Tim Smit did a barnstorming keynote, and then our session was chaired by Cliff Prior of UnLtd and included David Grayson of Cranfield University and Joanna Hafenmayer of My Impact.

Funny thing on the train down. Got an email from Richard Johnson, who was sitting elsewhere on the same train, and behind some young women also heading down to Oxford. He reported them saying the following:

“John Elkington is doing the opening session!”

“I know, I’m reading his latest book at the moment.”

“Remind me,” he said, “to add that to our next impact report!”

Multicapitalism And Its Scorecards

John Elkington · 2 November 2015 · Leave a Comment

Screen-Shot-2014-08-30-at-11.57.13-AM

A nice email note today from Mark McElroy this morning. He is the founder and Executive Director of the Center for Sustainable Organizations and the original developer of the Context-Based Sustainability method, to draw on his bio on the Sustainable Brands website

He is also co-founder of Thomas & McElroy LLC, creators of the MultiCapital Scorecard (see above), and a veteran of management consulting including time spent at Price Waterhouse, KPMG and Deloitte Consulting. He teaches in the ‘MBA in Managing for Sustainability’ program at Marlboro College in Vermont.

Hi John:

I’ve been meaning to reach out to you for some time now to essentially acknowledge, pay tribute to and thank you for something you did when you introduced the TBL in the mid-nineties, but which most people may not yet fully appreciate in my view.  And that was to explicitly associate each of the bottom lines with specific vital capitals. 

Most were so caught up with the metaphorical value of the TBL as an organizing principle for performance assessment — nothing wrong with that — that we failed to fully appreciate what you also had to say about how vital capitals correspond to the bottom lines.

Now, in 2015, we’ve managed to make the leap from metaphorical organizing principle to empirical measurement model.  The MultiCapital Scorecard, for example, is nothing if not utterly grounded in the view that TBL performance can and should be interpreted in terms of what an organization’s impacts are on vital capitals relative to sustainability thresholds.  In fact, it is the application of this idea to non-financial capitals that has given rise to the idea that sustainability criteria can and should be applied to financial performance, too.  Thus comes the idea that maximizing profits as a regulative ideal should be replaced with simply providing reasonable returns.  Sufficiency will more than do.

I now routinely call attention to this intellectual contribution of yours twenty years ago, and wanted to let you know that I am.  It’s a very big deal in my view, in the spirit of organizations not being able to manage what they don’t measure.  Sustainability performance in its full TBL form essentially boils down to capital impact performance, and you were perhaps the first to point that out.  So here I am giving credit where credit is due.  As “multicapitalism” now grows in prominence as a new anti-monocapitalism doctrine, your contribution to the transition should not be overlooked.

All the best,

Mark

Superheroes Say Thank You

John Elkington · 1 November 2015 · Leave a Comment

TheAvengers2012Poster

It’s odd, In recent days, as I winged around Europe speaking to wildly diverse audiences, a surprising number of people (of all ages) came up to say thank you for books and reports of ours that they had read, from The Green Consumer Guide to Cannibals With Forks and The Zeronauts. One or more of these, they would say, at some point had had a significant impact on their thinking.

And that turned up the heat under a question that had been nagging me for quite some time. Stripped to its essence, it is this: When it comes to indicators of success, do I most want to be right – or to be effective?

Having written my first report on climate change way back in 1978, a publication commissioned by the European end of Herman Kahn’s Hudson Institute, I was certainly early into the field. And climate change warnings and solutions featured in pretty much all my 19 books to date. (The one I would have to check was The Poisoned Womb, on reproductive toxicology, though I suspect it popped up even there.) I have also spoken about the challenge – and linked opportunities – in well over 1,000 speeches over the years.

But through all of this the climate situation has got progressively worse, and some scientists now argue that it’s on a bad exponential trend – where the pace and scale of change is already moving well ahead of our capacity to act.

So you might say that, as a global movement, we have been fairly effective in getting growing numbers of people to be aware of the issues, but singularly poor at getting effective and timely political action.

All of this was given a further spin this morning when I woke up to an email from Canada, offering a link to a father-and-son video celebration of climate change ‘superheroes’ in the worlds of science, politics, economics, business and so on.

A charming idea – and a surprisingly moving “belated Thanksgiving.” Interestingly, Sir David Attenborough is on the list, too. And I recall an early conversation with him, at a WWF lunch, probably in the 1980s, when he was still pretty skeptical about climate change. But he too eventually saw the light (or the tunnel) – and has since had a hugely helpful impact in this area.

But change is in the wind. As I travelled these last couple of weeks, I had wonderfully welcome opportunities to talk to long-standing friends – among them Alex Barkawi of the Council on Economic Priorities, Jørgen Randers of The Limits to Growth, BI and 2052, and Peter Zollinger of Globalance. Mercifully, all of them saw roles for me well into the next decade, and they even had specific suggestions.

Just yesterday I was reading Steve Jobs’ line that one of the best predictors of long-term success is sheer stamina. Well, feedback along the lines of that given this morning by Peter G. Watkins of DrivenTV and his son Spencer is surprisingly helpful in that department – and I warmly than them.

Then, later, when Googling for Jobs’ exact words, I came across this blog by Michael Simmons. And deep in its heart there was this diagram, based on the work of network scientist Ron Burt:

Based on work of Ron Burt, sourced from blog by Michael Simmons, 2015
Based on work of Ron Burt, sourced from blog by Michael Simmons, 2015

My reading of it is that the more you can bridge between different networks and clusters, the greater the impact you can have. So perhaps this analysis underscores the ‘superpower’ I should be working to develop.

That of cross-pollinating between different clusters, different networks, different worlds and, in a way, different futures.

And all of that leads me to conclude that my job title, which we had been talking about changing, should be ‘Chief Pollinator’. (Not Chief in the world, but in our corner of it.) It would bring a nicely symbolic theory of change with it, and tie in well with our Volans branding, linking back to the Latin for flight and flying things. Something to ponder as we head off to Kew Gardens to walk around in a dense autumnal fog.

I Discover That I’m A Nightingale

John Elkington · 31 October 2015 · Leave a Comment

Streetscape in St Gallen
Streetscape in St Gallen
Skeletal in St Gallen
Skeletal in St Gallen
Another streetscape
Another streetscape
Into the conference centre
Into the conference centre
Inside
Inside
Arches
Underneath the arches
Chapter presidents start rolling presentation ...
Chapter presidents start rolling presentation …
... it rolls along ...
… it rolls along …
Ensemble
Ensemble
Visual capture of part of my presentation
Visual capture of part of my presentation
My job description: grit in the corporate oyster
My job description: grit in the corporate oyster
UFO in Zurich Airport
UFO in Zurich Airport
View from the 30-somethingth floor of The Hotel, Brussels, at baseEUcities dinner
View from the 30-somethingth floor of The Hotel, Brussels, at baseEUcities dinner
Sunrise on the day of the conference
Sunrise on the day of the conference
Written on a wall
Written on a wall
View from Aviva building in London's City during Stewardship Committee session
View from Aviva building in London’s City during Stewardship Committee session
Looking down: what will archaeologists make of all this in 1,000 years?
Looking down: what will archaeologists make of all this in 1,000 years?

Another intense week, taking in Zurich, St Gallen and Brussels. A great call with Covestro from Terminal 5 on my way out on Monday. Enjoyed speaking and engaging the students at the oikos International FutureLab 2015 event in St Gallen, travelling there from Zurich on a train with Alex Barkawi and Peter Zollinger, both long-standing colleagues and friends.

Wonderful dinner with Alex and Peter at the Zum Goldenen Schäfli, with sloping floor, ceiling and soup (a fact echoed in the design of their website).

Then took the train back to Zurich and a flight to Brussels, to speak at a dinner heralding the first baseEUcities conference, organised by Daniella Abreu, formerly of Skanska.Was due to speak after the second course, but Jeremy Rifkin spoke for over 45 minutes between the first course and the second, engagingly – but taxing the patience of some audience members.

After that, I felt I shouldn’t speak at any length. Instead, taking the microphone, I asked those taking part in the dinner (perhaps 50-60 people) whether there were any comments on what Jeremy (who had by that time headed off to bed) had said?

The first comment came from Jørgen Randers, who I noted had been giving me life counselling before the dinner started. So, I said, this provided a welcome opportunity to take him by surprise. Jørgen welcomed the opportunity, but expressed extreme irritation with the Rifkin approach, even if various of us could see considerable areas of overlap.

Part of the problem for Jørgen seemed to be Jeremy’s constant name-dropping: he had just come back having worked with the Russian Prime Minister that morning, for example; he had been responsible for turning Angela Merkel on to the third industrial revolution; he is advising the Chinese government and they are spending tens of billions as result; and so on.

It’s also interesting that Jeremy seems to find it difficult to genuinely engage an audience in conversation, preferring his (admittedly impressive) extended solos. A zero marginal cost version of Eddie van Halen?

I then asked whether there were any other views, and Frank Schwalba-Hoth put his hand up. (I hadn’t seen him for many years, but had given him a warm hug when we met before the dinner began.) He now tore into Jørgen, who luckily enjoys cut-and-thrust, saying that Rifkin was an “eagle,” while his critics were “rabbits, sheep, worms.”

Aha, said someone, so what is John? “A nightingale,” Frank flashed back. So now we know.

The conference the next day had its flaws, but the speakers (including a Deputy Prime Minister of Belgium, Jeremy, Jørgen, Grame Maxton of the Club of Rome, and various business people) was an interesting opportunity to listen at close quarters to some great people. I summed up the day at the end of the event, which meant that I had to listen intently throughout.

Sitting still all day, and then heading home in a very cramped (and delayed) Eurostar (our train had to make its way around another that had stalled somewhere on this side of the Channel), then followed by a very noisy and late Piccadilly Line tube home, all helped ensure that that I developed a violent attack of leg cramp in the night, waking up howling.

Totally unlike any nightjar I have ever heard, but jarring in the night, certainly.

Then, on Friday, we had a brainstorm for the Friends Life Stewardship Committee of Reference, in the Aviva building at 1 Poultry. All a bit of a rush, as it happened. because the previous day I had looked at my diary on my BlackBerry, while on the Eurostar in France, and it had given a start time for today’s event of 11.00. But it was actually 10.00, something I realised only when I was 20 minutes late starting off.

Still, the Tube worked very well, and I was just 15-20 minutes late for what was slated to be a 4-hour meeting. And a very productive meeting it was, too, under Julie McDowell’s chairmanship.

Then back to the office, where Sam and Richard took one look at me and sent me home.

Vegetarian Enjoys Leg O’Mutton

John Elkington · 25 October 2015 · Leave a Comment

Leg of Mutton Reservoir 1
Leg O’Mutton Reservoir 1
Leg of Mutton Reservoir 2
Leg O’Mutton Reservoir 2
Leg of Mutton Reservoir 3
Leg O’Mutton Reservoir 3
Leg of Mutton Reservoir 4
Leg O’Mutton Reservoir 4

 

Daylight Saving Time ensures a leisurely start top the day. Took a delightful Sunday stroll around the Leg O’Mutton Reservoir between the Thames and Lonsdale Road, with the fall colours beginning to take root. One of my favourite places – and little known, it would seem. Makes me think of Walden Pond, in its tucked away way.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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