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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Search Results for: Tim elkington

A Somewhat Embarrassing Win-Win-Win

John Elkington · 10 October 2015 · Leave a Comment

Me, racing to finish speech
Me, racing to finish speech
Matthew calms the audience
Matthew calms the audience (L-to-R: Patrick, me, Mark, Janet)
What did you say?
What did you say?
#TeamJohn
#TeamJohn
Patrick talks Breakthrough
Patrick talks Breakthrough
The audience participates
The audience participates
Jieying's flowers (1)
Jieying’s flowers (1)
Jieying's flowers (2)
Jieying’s flowers (2)
Jieying's flowers (3)
Jieying’s flowers (3)

After Monday’s Crowd session, I flew to Geneva for the latest Creating Shared Value Advisory Council session with Nestlé in Vevey. Key task was to judge the latest round of the Creating Shared Value Prize. The Council demonstrated crowd intelligence in action.

Ironic, given all of that, that on Thursday evening I then had to publicly debate the question ‘Is CSR Dead?’ (Corporate Social Responsibility, that is) with two of the main champions of Shared Value, Mark Kramer of FSG and the Shared Value Initiative, and Janet Voûte of Nestlé.

This was a Barclays debate, held at The British Library and chaired by Matthew Taylor, Chief Executive of the Royal Society of Arts. With #TeamMark comprising Mark and Janet, #TeamJohn featured Covestro CEO Patrick Thomas and myself.

Just before we headed a cross to the Library, I realised with horror that I had prepared my speech on the wrong assumptions – and was increasingly stressed as we met the Covestro team at the Hoxton Hotel in Bloomsbury, and then took a taxi to the Library (through the stickiest of traffic jams) and then was filmed (with a camera that crashed part-way through).

Once the filming was finished, I holed up and redid the speech on my MacBook, finishing it just in time. When the five of us took to the stage, the mood was light from the start. For the first time, I spoke from a computer on my lap. (All photos of debate used here are by Sam Lakha.)

When Matthew took an initial poll of the audience, it was originally calculated that the room was 51% to 49% favour of CSR being alive, not dead – though the actual vote was a few point higher, to CSR’s advantage.

To be honest, I felt somewhat compromised by the fact that I have argued that CSR is in urgent need of a profound reboot ever since we set up Volans in 2008. Still, I gave it my best – and Patrick proved what an excellent debater he is. The audience participation was terrific, with some extremely thoughtful contributions from the floor.

I was on tenterhooks when the vote came, feeling that the Shared Value agenda must have made up some ground. But when Matthew read out the results from the room and the online audience, I was stunned to hear that the needle had swung to 75% in favour of our position.

It really was a false framing of the bigger agenda, something that both Mark and I had argued from the outset. My argument was that this is no longer a matter of Either/Or, but of Both/And.

I see Shared Value as having a crucial role. But as an approach that stresses Win-Win outcomes, rather than Win-Win-Win (Triple Bottom Line) outcomes, it by definition fails to deal with the Win-Lose challenges (e.g. stranded assets) that are shot through the wider sustainability debate.

Yesterday, Friday, included a session with the Covestro team and a wonderful telephone call with Janine Benyus. Then, today, a box of flowers arrived at our door in Barnes, a huge bouquet from Zheng Jieying in New Zealand, celebrating the debate win. We split Jieying’s bouquet into five vases, three of the images I took for her being shown above.

I Join The Crowd

John Elkington · 5 October 2015 · Leave a Comment

Delacroix's 'La Liberté guidant le peuple,' celebrating the 1830 revolution
Delacroix’s ‘La Liberté guidant le peuple,’ celebrating the 1830 revolution

Wonderful evening with The Crowd at The Art of Change event.

Introduced by Jim Woods and chaired by Catherine Cameron, the event featured three panellists who spoke after my presentation: Richard Gillies, on his lessons from Kingfisher & M&S; Kate Millar, on how the Barclays ‘Lens’ brings society into major business decisions; and Tim Brooks, on the process that led to Lego committing to removing crude-oil-based plastics from its supply chain by 2030.

The first image in my keynote is shown above: it was only after I had dropped it into the slide background that I noticed the pubic hair, but death is no respecter of our vanities.

Then on, with Jim, the speakers and the sponsors, to a delightful dinner at Manicomio City, overlooking the rain sluicing down outside in the silvery darkness of Gutter Lane.

The Joys Of Sutton Hoo

John Elkington · 30 September 2015 · Leave a Comment

Before opening hour
Before opening hour
Among the tumuli
Among the tumuli
Looking across the tumuli, almost the Ramsay Gibb angle
Looking across the tumuli, almost the Ramsay Gibb angle
Corrugations
Corrugations
A sense of place
A sense of place
The story isn't black and white - the mounds were reconstituted
The story isn’t black and white – the mounds were reconstituted
Helmet
Helmet
Lyre, with its beaver-fur case
Lyre, with its beaver-fur case
Mace and shadows
Mace and shadows
Dining room, looking towards tumuli
Dining room, looking towards tumuli
Photograph of ship burial dig, with tumuli hill reflected
Photograph of ship burial dig, with tumuli hill reflected
Raging emotions in Landgirl graffiti?
Raging emotions in WWII Landgirl graffiti?
On our way out
On our way out
Dancing chairs in the workshop
Dancing chairs in the workshop

Arrived at the Sutton Hoo site half an hour before the museum opened, so walked across to the burial ground – and around. Skies gloriously blue. Looking all the while for the perspective that Ramsay Gibb used when doing a painting of the area that hangs in our home. And found it.

Delightful place, despite the history of gibbets and executions nearby. Had seen the Sutton Hoo Hoard in the British Museum a number of times, so had long wanted to visit the site.

Also read The Dig, by John Preston, some years ago. Interesting to see that Cate Blanchett, one of my favourite actresses, has been interested in playing Edith Pretty in a possible film. I live in hope …

Loved the evidence of the Landgirls who stayed in the house during WWII, including carved declarations of love on one of the fireplaces and woodworm-like holes in the wooden panelling, apparently from games of darts.

The Sutton Hoo museum itself is brilliantly done, centred around a reproduction of part of the main ship burial. While the exhibits on sword-making and the world-famous helmet were a joy, the piece that really connected with me was the reconstruction of a maple lyre, with its case lined in beaver fur.

Would love to have heard – and understood – the songs of the time, at the time. On the strength of that, I bought the book A Departed Music: Old English Poetry, by Walter Nash. Something to read as winter draws in.

Woodbridge Tide Mill

John Elkington · 29 September 2015 · Leave a Comment

Woodbridge scene
Woodbridge scene
Wheel in tide mill
Wheel in tide mill
A view from the mill
A view from the mill
Trapdoor
Trapdoor
Bottom of smack
Bottom of smack

Arrived in Woodbridge to stay at Melton Hall B&B, but decided to visit the tide mill en route. Stunningly beautiful weather and delightful volunteers showed us around the mill. Have been interested in tide mills since I wrote Sun Traps: The Renewable Energy Forecast for Pelican Books in the early 1980s. At the time, we visited the tide mill at Carew, Pembrokeshire.

Duxford, Finally

John Elkington · 29 September 2015 · Leave a Comment

What's what
What’s what
Lysander
Lysander, stalwart of OE missions to occupied Europe
Sunderland
Sunderland, relic of the age of flying boats
What it says on the can
What it says on the can – went on board for first time
A different era
A different era
Scramble
Scramble
Result
Result
Ditto
Punctured
Looks like someone joined the Caterpillar Club
Looks like someone joined the Caterpillar Club
Memphis Belle
Memphis Belle
Battle of Britain simulator
Battle of Britain simulator
There's a Spitfire in there, somewhere
There’s a Spitfire in there, somewhere

Have wanted to see to the Imperial War Museum sites both in London and Duxford for years, decades even, so Duxford today was a (great) start. The airfield has a long and glorious history, including taking delivery of the first operational Spitfire, in 1938.

Apart from seeing aircraft like the Dragon Rapide airborne, a highlight was the experience of being inside a German fighter pursuing several Spitfires over the White Cliffs. Expected something of the fairground, but it stirred an even deeper appreciation of those who took to the skies during that teeter-totter moment in our history.

Then, as we were walking back to the exit, guarded by a Hurricane on a stand (according to Wikipedia, the ‘gate guard’ aircraft is a Hawker Hurricane II, squadron code WX-E of No.302 (Polish) Squadron, Serial No. P2954, flown by Flight Lieutenant Tadeusz Pawel Chlopik), I heard the unmistakable sound of a Merlin engine in  the distance – and a Spitfire shot by, doing a roll up into the heavens.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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