• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Search Results for: Tim elkington

September 2005

John Elkington · 30 September 2005 · Leave a Comment

Thursday, September 29, 2005

YALE

Walked off the red-eye at JFK in surprisingly good fettle, after a couple of hours of sleep at best, and was sped north to New Haven and Yale in a Lincoln Town Car. Picked up from the hotel by Monica Araya, who is doing a PhD on corporate transparency and accountability – and played a key role in organising the event I am due to speak at later in the day.

Then was shuttled – on occasion in heavy rain driving almost horizontally – between sessions with James Gustave Speth (Dean of the Yale School of Forestry & Environmental Studies), Daniel Esty, who runs the School’s Center for Environmental Law and Policy (http://www.yale.edu/envirocenter/) and a group of Faculty members and students, over lunch. Among them Reid Lifset, editor of The Journal of Industrial Ecology (see http://mitpress.mit.edu/jie).

Have known Gus since 1984, when we met at a UN Environment Programme conference in Versailles. In the mid-1980s, when he was still at WRI, he commissioned three reports from me between 1986 and 1989. These were all focused on the implications of a range of technologies for – and potential applications in – sustainable development: Double Dividends focused on genetic engineering and wider forms of biotechnology, The Shrinking Planet on computing and remote sensing technologies, and Cleaning Up on waste management technology (http://johnelkington.com/pubs-reports.htm).

One of the things we talked about was the School’s planned new building project, the Kroon Building. This is being designed by Britain’s Hopkins Architects (http://www.hopkins.co.uk), who also designed London’s new Parliamentary Building. But why didn’t a US firm get the prestigious project? The asnwer is that the EU – and UK – are seen as taking the Kyoto Protocol on climate change much more seriously, with the result that levels of energy efficiency and building sustainability are higher than in the US. A US firm that had competed for the project, Centerbrook Architects and Planners, agreed to take on the role of executive architects instead of designers, something they had never done before. “We really felt there was a lot to be learned here,” explains Centerbrook partner Mark Simon (see Environment Yale, Spring 2005).

Then later the same afternoon I spoke at the 2-hour, standing-room-only session in the Bowers Auditorium, advertised in the poster below. It was kicked off by Dan Esty (who I first some years back through the World Economic Forum) and ended with a panel discusion with three key Yale people in this area: Marian Chertow, Director of the Industrial Environmental Management Program (http://www.yale.edu/environment), Brad Gentry, Project Director, Private International Finance and the Environment Project (http://www.yale.edu/forestry/bios/gentry.html) and Nat Keohane (Assistant Professor in economics at the School of Management). The debate was astonishingly polite and supportive, and I very much enjoyed the conversations afterwards with students from various departments. Then off to dinner at Zinc.

One of the most interesting things going on at Yale is Dan’s Environmental Sustainability Index (http://www.yale.edu/esi/). The 2005 Index, Benchmarking National Environmental Stewardship:The Environmental Sustainability Index, was released in Davos, Switzerland, at the annual meeting of the World Economic Forum on Friday, 28 January 2005. And now they are working on the 2006 Environmental Performance Index (emphasis is mine). For more, see http://www.yale.edu/epm. We shall be keeping a much closer eye on Yale, for this and many other reasons.


The building in which we visited Dan Esty, originally owned by the Winchester rifle family – and, when abandoned for some time, apparently known as ‘The Frankenstein House’.

Wednesday, September 28, 2005

POST NIKE, JETBLUE RED-EYE

Waiting for the red-eye jetBlue flight from Portland to New York, at around midnight. Having flown out to Oregon on Monday, I have spent two days with Nike’s corporate responsibility team, their first offsite meeting (of over 100 people) for some years. Wonderful opportunity to catch up with the likes of Hannah Jones and Sarah Severn, who have been key in driving the corporate responsibility agenda within the company. Fantastic atmosphere and a growing sense that Nike has turned the corner with their 2004 corporate responsibility report, which I read again on the flight out (http://www.nike.com/nikebiz/nikebiz.jhtml?page=24). Extraordinary, particularly if you think what even leading companies were proeared to reveal (very little) when we started off on the reporting beat back in the early 1990s.

But one of the most interesting things for me was to hear more about Nike’s ‘Considered’ product line, which aims to embed sustainability factors from the outset and throughout the product life cycle (http://www.nike.com/nikebiz/nikeconsidered/). Had a great lunch with John Hoke, Vice-President for Footwear Design, whose interest in sustainable design could well hold the seeds of a very different Nike. In terms of life cycles, one of the outside exercises included everyone being instructed to form a line from those born longest ago to those born most recently. I was No. 3 at the grey/gray end of the line. As someone kindly (but accurately) pointed out, the only thing beyond us was a grave-shaped heap of earth.

The off-site was held in one of an extraordinary chain of hotels, the McMenamin Historic Hotels – specifically, in the McMenamin Edgefield (http://www.mcmenamins.com/index.php?loc=3&id=44). For the US, this was seriously eccentric. Originally a ‘poor farm’ for distressed people during the Depression and an insane asylum. In the grounds was a giant orange-red water tank on stilts and my favourite of many murals inside the main building was a vast painting around a staircase of two old ladies in their nighties, sitting astride the water tower as it turns into a rocket and blasts into the starry night sky. Slight shock to find that the facilities were somewhat remote from the bedrooms and shared, but nothing to what people went through in the 1930s!


Water tower


Rocketing up


Dusty Kidd orchestrates a session voting on likely outcome of World Cup football


Exit


Detail of painting on my bedroom door!

Saturday, September 24, 2005

JEREMY CLARKSON’S LOATHING

Well, at least it’s mutual. Jeremy Clarkson – of BBC’s Top Gear motoring programme – confessed this evening to a “deep-seated loathing of environmentalists.” If you haven’t come across him, try http://www.bbcworld.com/content/template_clickpage.asp?pageid=2231. He’s the one who has declared that he wants to run over cyclists who run red lights. I think that cyclists should have lights and obey the Highway Code, but his boorishness is increasingly shading into the area of generational war-crimes. His stance on issues like SUVs and climate change, for example, is several light-years to the right of George W. Bush.

This evening, while looking for a programme on the Waffen SS, we accidentally switched into a Clarkson program that wasn’t billed in the listings, and it turned out to be surprisingly interesting. He was tracing his ancestors and discovered that the inventor of the Kilner Jar was among them.

He drove around the country in his RangeRover SUV, archly wondering what had happened to the billions that “should have been his.” Ironically, he found that the Kilners (who pumped out smoke 24 hours a day, 7 days a week, because they couldn’t shut down their furnaces) had lost a major pollution battle with a neighbour, the Earl of Scarborough. The judge (who Clarkson groaned must have been related to UK environmentalist Jonathon Porritt) ruled that “no man has the right to interfere with the supply of clean air.” And the final irony? Clarkson found that the site of one of the key Kilner factories was later home to the (now defunct) Earth Centre, a self-styled Mecca for environmentalists which failed to attract enough to make a go of things.

It was somewhat surprising that Clarkson didn’t make more of that failure. The sad history of the Centre is summarised by Wikipedia (http://en.wikipedia.org/wiki/Earth_Centre,_Doncaster). I remember the days when Jonathan Smales, the driving force behind the Centre, came around to SustainAbility’s offices in The People’s Hall, near Latimer Road, looking for help. And it’s interesting that the Eden Project, founded by Tim Smit and crew, has done much better – largely because it has been much more commercially minded.

It’s genuinely sad that in Clarkson’s brain it seems to be a Manichean universe, in which it’s a battle to eternity between enterprise and environment. Particularly since that’s what seems to have killed his ancestors’ business. Maybe the incapacity to spot what is going on in the wider world is genetic, a function of the inbreeding he implicitly referred to when he said that all his ancestors on one side of the family seem to come from the same village? The programme ended with a flashover between a photo of the ancestor most directly implicated in the failure of the family business, who looked as if he had been born and bred in the Appalachians, and a picture of a youthful Clarkson, with long curly hair – and looking as if he had jumped a century. Maybe one of his glass-making ancestors stumbled on a recipe for time travel? If so, future generations must hope that the Clarksons have lost the keys.

AMBELOPOULIA

As I sat in the garden this afternoon, enjoying the waning days of the British summer, and catching a breath between writing tasks, one of our two robins came and sat alongside, singing its heart out. Which reminded me of the photo in an article in today’s Independent covering the illegal ambelopoulia trade in Cyprus. It showed a robin dangling upside down from a ‘lime stick’ in Cyprus.

According to the RSPB (http://www.rspb.org.uk/international/illegal_hunting/cyprus/index.asp) , around 3.7 million birds are shot every year, of which some 750,000 are shot illegally. Small birds, and especially blackcaps, migrating through Cyprus are trapped for sale nationally as the Cypriot food delicacy, ambelopoulia. When Elaine and I were in Northern Cyprus earlier in the year, we were struck by the absence of bird-song in many areas.

The technique used to catch the birds is particularly repulsive. The preparation of ‘lime sticks’ involves coating a pomegranate branch with a sticky resin. The birds land on the branch, become stuck and many gnaw off their own legs in their efforts to escape. The numbers of bird deaths caused in this way have been cut dramatically in recent years, but RSPB-funded BirdLife Cyprus (http://www.birdlifecyprus.org/) stresses that the trade still operates in high gear – hardly surprising given that a dozen of these small birds now sells for £22.

Wednesday, September 21, 2005

WEEE ARE THE WORLD

Slightly odd concatenation of circumstances today. After a morning spent planning future issues of SustainAbility’s newsletter, Radar (http://www.sustainability.com/insight/radar.asp), I travelled across to Docklands for the latest meeting of the ECGD Advisory Council. Then back to John Adam Street for the Royal Society of Art’s evening debate on enterprise and the Society’s five Manifesto Challenges (http://www.rsa.org.uk/events/detail.asp?eventID=1739). On a panel with Baroness Glenys Thornton, (Chair, Social Enterprise Coalition), Valerie Bayliss (Director, RSA Opening Minds Project), Richard Murphy (founder, Tax Justice Network) and, in the chair, John Knell (Director of the Intelligence Agency).

At one point, I used a slide of the WEEE Man (http://www.thersa.org/projects/weee_man.asp), which the RSA has organised to dramatise the volumes of electrical and electronic waste each of us produces over a lifetime. Then home, where I discovered that the second of the columns that I do with Mark Lee for Grist has just been posted (http://www.grist.org/biz/fd/2005/09/20/weee/). And the subject is the WEEE Directive and various other EU laws that are helping shape international markets – though the press today carried the story that the EU’s new air quality proposals have just been watered down following industry pressure.

Tuesday, September 20, 2005

CLEANTECH

Among a blizzard of meetings today, had a fascinating session with Nick Parker of Cleantech Ventures (http://www.cleantech.com/), who I have known for years. Have been getting a number of invitrations from this sector recently, which is erupting in the sustainability space. It’s fascinating how the ‘cleantech’ language is coming up the curve, very much like biotech in the 1970s and 1980s. One of the concerns must be another ‘tech bubble’, but cleantech potentially represents a big jump forward from the more traditional slow growth, engineering dominated markets (e.g. waste management) to a whole raft of new, potentially much higher growth opportunity spaces ( he instances solar). Nick sees all of this as reflecting a switch from regulatory drivers to market drivers, from concerns about compliance to growing interest in productivity, and from end-of-pipe to front-of-pipe.

Saturday, September 17, 2005

DAVID PEARCE

Very sorry to read today in The Independent of the sudden death of Professor David Pearce (http://www.econ.ucl.ac.uk/davidpearce.php), someone I had known since the early 1970s. His work on environmental economics and insistence on the primacy of markets in dealing with environmental problems had a major influence on my own thinking. His Blueprint for a Green Economy, written with Anil Markandya and Ed Barbier, was published in 1989, the year after our own Green Consumer Guide appeared. We shared membership of the UN Global 500. At a time when I’m trying to get SustainAbility to focus more on economics, he’s someone I’d have tried get to help us, yet another reason to regret his passing.

CANCER ARMADA

We had read that today would see a Richmond-to-Greenwich armada of boats, but thought we had missed it. Then Elaine and Gaia called as they headed across to Waitrose to say that the tail end was still passing on the Thames, a block or two away. I cycled over to the river wall and caught a few last boats making their way east. This was the 22-mile Trafalgar Great River Race along the Thames – to help people living with cancer. The event is now in its eighteenth year (http://www.macmillan.org.uk/news/news.asp?nid=1758).

Hania also called this morning to say she was on her way home after completing the 17-mile through-the-night walk around London to raise money for the Maggie’s Centre movement (http://www.maggiescentres.org/). The walkers were treated to visits to a number of key buildings as they wended their way, including City Hall. Belatedly, wish I had gone. A new Maggie’s Centre, designed by Sir Richard Rogers, has now got planning permission (http://www.richardrogers.co.uk/render.aspx?siteID=1&navIDs=1,6,12,1156). As I cycled back across Hammersmith Bridge last night, a stunningly beautiful moon was dropping out of the bottom of a plum-coloured cloud hanging over the Richard Rogers complex just to the east.

Friday, September 16, 2005

CNOOC VERSION OF HUMAN RIGHTS

According to FT.com, a senior executive at Cnooc, the Chinese oil company that failed to win buy Unocal earlier in 2005–which Mark Lee and I discussed in a recent Grist column (http://www.sustainability.com/news-media/news-resource.asp?id=349)–said political pressure to block China’s access to oil and gas abroad was a serious infringement of human rights. Yang Hua, the company’s chief financial officer and main negotiator with Unocal, said it was important for the world to grant both China and India, which are now major consumers of oil and gas, long-term energy security. “What is ‘human rights’? I’ll tell you what it means. It means having guaranteed access to energy. It means having petroleum to run your car.”

Thursday, September 15, 2005

DRAMA AT PERSIAN EXHIBITION

After lunch with triple bottom line expert Mark McElroy, I headed across to the British Museum to meet Elaine and see the Persian Exhibition. If I had paid to get in, I think I would have been disappointed, but dramatic events ensured we got in for free. The exhibits – some really extraordinary – were packed into a space that was extremely dark and seemed about the size of a modest London flat.

And the events? In a development worthy of Agatha Christie, someone either fell or was pushed from a great height inside the Museum and the whole place went into seizure as police cars and ambulances (van, car and motorcyle versions) began to arrive. Not sure whether the person died, but the gates were all closed and hundreds of people were trapped inside wanting to get out – and outside, still wanting to get in. Elaine and I wandered around the odd sculpture garden in front of the Museum, with its pink and green figures that also seem to have dropped from a height and then reassembled.

Various people then addressed the confused hordes, and from one of them I thought I gathered that someone had thrown a germ warfare weapon and that we were going to be held in quarantine. (True, I had been reading the September 19 edition of BusinessWeek earlier in the day, which explores the various crises that could further overwhelm US security processes, from a homemade nuke to terrorists pumping smallpox or Ebola into a subway or airport, so maybe my neurons were over-inflamed.) But God knows what non-English-speakers made of it all. In the end, we were all eventually released into the afternoon, with no further explanation.

Wednesday, September 14, 2005

HURRICANE JX-O

With Hurricane Katrina uppermost in many people’s minds, a different sort of Hurricane was in ours over the weekend, the Hawker Hurricane. Parts of my father’s Hurricane have been sent through to us over the years by archaeologists who found its wreckage deeply embedded in West Sussex farmland. And now WWII aviation simulators have been toying around with his machine and film-makers have been recording his experiences when he and his colleagues were involved in the Battle of Britain and, later, when they were transferring Hurricanes to the Russians via Murmansk and Archangel – and training Soviet pilots to fly them.

I hadn’t realised that pilots had their own identifiers painted on their aircraft. The one in which he was shot down on 16 August 1940 was JX-O, as was the subsequent machine he is pictured alongside (see below) when he returned to No. 1 squadron in October that year. And the same identifier now shows up on a virtual version of his original machine (see below) in a Battle of Britain game, thanks to American simulators.


Tim Elkington and JX-O the second


Computer simulation of JX-O in Russia, by Kevin Moffat

BA + BG OFFER CLIMATE OPTIONS

SustainAbility has long offset its carbon emissions, both directly and through a small surcharge on contracts. So it’s good to see two more UK companies offering customers the option of offsetting their carbon emissions, in this case via Climate Care. They are:

British Airways, which has launched a carbon offset scheme to enable their customers to offset the carbon emissions from their flights through Climate Care. Customers that book British Airways flights at www.ba.com can offset their carbon emissions via the booking confirmation form or at www.ba.com/offsetyouremissions.

British Gas, which has launched an initiative that gives their customers the chance to offset the carbon emissions from their gas and electricity use. The initiative, called ‘Climate Aware’, enables British Gas customers to offset their emissions using an online calculator. Customers who sign-up are also offered an energy efficiency audit to help them reduce emissions in the year ahead. British Gas customers can sign up to Climate Aware online at www.house.co.uk/climate

Monday, September 12, 2005

ASHES, BAILS, BALES & GRAVES

My mother Pat’s 83rd birthday, so Elaine and I had headed west last night to Little Rissington, to celebrate. During the morning, the three of us drove across to Burford, to buy her some birthday plants, and came back with a car-full.

Striking how much road-kill there is on the highways and byways: among other things, I saw dead representatives of the pheasant, fox, rabbit, rat and squirrel families. Not sure I wouldn’t prefer to be back in the pony-and-trap era: Pat remembers riding through country lanes in such a conveyance and having time to see and smell the wildflowers. Managed to slam the car into a shuddering stop on the way home, just past Burford’s old woolpack bridge, by shifting from third gear into Drive, something I don’t normally do, but had been experimenting down Burford’s steeply inclined main drag, conditions in which automatic Volvos seem to run away with themselves. The SUV behind me managed to avoid a metallic coupling with our rear end. I think I’ll be staying in automatic from now on.

In the afternoon, Elaine and I walked out past the church, and then around the fields overlooking the Windrush valley as the sun inclined towards the horizon. Hedges are full of blackberries and sloes. The sequence of photos below take the viewer from beyond the church, through the graveyard, down the path through Church Field (with Hill House visible in the distance), through the gate, and then around the end of Hill House and into the garden. Often strikes me that you could walk through the same landscape and take images that were either idyllic or grotesque. I was in somewhat mellow, autumnal mood, and it probably shows. Inside, Caroline and Pat – alongside much of the nation – were watching England somewhat erratically win the Ashes. Reminded me of how much I like the Australians.

Saturday, September 10, 2005

POSH PIGEONS

The Times today contains two items that link, in my mind at least. The first is an obituary of Richard Fitter, naturalist and author of books like Collins’ much-loved Pocket Guide to British Birds and The Pocket Guide to Wild Flowers. I met him in the 1970s through Max Nicholson, who I was working with in setting up Environmental Data Services (ENDS). But I wonder what he thought–and what Max, one of the country’s leading ornithologists, would have thought–of the astounding invasion of parakeets which is also covered in the newspaper today. We have watched them move into Barnes and the surrounding region over the years with a sense of wonder progressively shading into alarm.

The parakeets (apparently known in some parts of London as “posh pigeons”) are raucously present behind the house most days, and apparently are competing with a whole raft of native species, among them kestrels, little owls, nightingales and kingfishers. Ben Macintyre’s piece notes that people are losing patience with the gorgeously coloured birds and, among other things, shouting abuse at them. Given that parakeets are among the best mimics in the parrot world, I wonder how long it will be before the dawn chorus is mainly a matter of four-letter words?

Friday, September 09, 2005

SUSTAINABILITY FORUM ZURICH

Last couple of days spent in Zurich, at the Swiss Re Ruschlikon Centre for Global Dialogue, for the sixth International Sustainability Leadership Symposium. This year, the focus was on ‘The Market Value of Reputation’. I chaired a plenary panel session on the first day, with four speakers: Peter Forstmoser (Chairman, Swiss Re – they are more than a little embroiled in the aftermath of Hurricane Katrina at the moment), Achim Steiner (Director General, IUCN – The World Conservation Union: he argued that the “Houston, we have a problem!” line is also true of economics, which is fundamentally flawed), Thierry Lombard (seventh generation private banker: “We are not good because we are old; we are old because we are good”) and Peter Quadri (Chairman, IBM Switzerland).

Good session and interesting event, but I came away feeling that much of the interest in corporate reputations is akin to navel-gazing, and that what we really need is a few more gales of creative destruction coupled with a much greater focus on entrepreneurial, disruptive solutions to the world’s great problems.

Wednesday, September 07, 2005

DOW JONES SUSTAINABILITY INDEXES

57 companies have been added–and 54 deleted–from the latest round of the Dow Jones Sustainability Indexes, where I am on the Advisory Board (http://www.sustainability-indexes.com). The assessments take account of such issues as corporate governance, climate change, supply chain standards and labour practices. Total assets under management in DJSI-based investment vehicles now amount to 3.3 billion euros ($4.1 billion). Among the key trends identified:

(1) Sustainability is continuing its move from corporate strategy and operations into product and service offerings. Advanced integration of eco-design requirements in the electronics industry, increasing implementation of environmental criteria in project financing and wider use of life cycle analysis in the chemcial industry are examples of this trend, say the DJSI team.

(2) Companies are converging around ‘first generation’ sustainability themes, such as corporate governance and environmental reporting. (Not sure I’d call corporate governance issues ‘first generation’, but let that pass.) The gap between leaders and laggards is opening out as the spotlight shifts to sector-specific issues such as healthy nutrition in the food industry, business opportunities for consumer goods in emerging markets, and anti-crime prevention in the financial sector.

(3) Transparency and accountability are spreading along supply chains, with greater use of environmental and social auditing processes.

(4) Sustainability indicators are increasingly linked to financial value drivers and integrated into Annual Reports, with new regulations, such as the UK’s Operating & Financial Review (OFR) requirement, helping to drive the trend.

(5) Corporations increasingly recognise the importance of human capital management for their success, although there is still felt to be great potential for improvement in areas like talent attraction, organizational learning and employee performance indicators.

Thursday, September 01, 2005

A DAY IN THE ONTWERPFABRIEK

Spent the day in Rotterdam, giving a keynote for the 50th birthday celebration for Dow Benelux. Amazing to think back – as I did in my speech – to 1955, when I was 6 and 8 communist nations (including the USSR) signed the Warsaw Pact, when Churchill resigned as UK PM, and when Rosa Parks refused to give up her seat on a bus to a white man, was arrested, and triggered the Mongomery Bus Boycott.

The Dow event was held in the Ontwerpfabriek, now a UNESCO World Heritage site (http://www.ontwerpfabriek.nl/index.asp?pageid=259a31f7b82841bc9744b474b072fb66). Built between 1925 and 1931, it was once the highest of high tech. It used to house the Van Nelle tobacco, tea and coffee works, but now acts as an incubator for businesses in the world of design and similar. So we would have sessions in rooms with names like Havana, which is romantic but slightly edgy for a passionate non-smoker. The photos below give some sense of the space, style and environs. Stimulating in other ways, too, given that I’m thinking around the EU as an incubator of new global rules for our next Grist column.

When we later had dinner at a wonderful restaurant overlooking the harbour, or at least overlooking the back of an enormous naval auxiliary ship, I noticed that the vile maggot (or Macedonian leaf-miner, see 31 August entry) is abroad here, too.

Bibliotecha Alexandrina Sprains Ankle

John Elkington · 8 February 2026 · Leave a Comment

I have longed to visit Alexandria at least since my 1975 working visit to Egypt, but I suspect that the yearning tracks back to films like Ice Cold in Alex, made in 1958. In any event, meeting Ismail Serageldin when we both served on the Nestlé Creating Shared Value Advisory Council, many moons ago, whetted my appetite yet again.

He invited me to visit the Bibliotecha Alexandina, where he was founding director, but somehow I never could find the time or occasion. The project aimed to reanimate the fabled, ancient Library of Alexandria, an astonishing seat of learning for centuries.

This image has an empty alt attribute; its file name is A15-1024x417.jpeg
An interior within the Bibliotecha Alexandrina: panorama distorts structure, but gives a sense of space

Various Roman emperors seem to have had a hand in the Library’s destruction: Julius Caesar with a partial burning and then, variously, Aurelian and Diocletian during later attacks on the city.

Whatever the internet may advise, the drive to Alexandria from Cairo is a long one. With a massive jam as we left Cairo, the trip took us – and our driver – around four-and-a-half hours. We arrived after sunset and were forcefully struck by the number of petrochemical plants in the area, their flares burning even brighter against the darkening sky.

When we awoke the next morning at the rather generously named Windsor Palace Luxury Heritage Hotel, a time capsule from a much earlier era which had seen better days, we were happy to find that our balcony looked out onto the castle. It was built by Sultan Al-Ashraf Qaitbay between 1477 and 1479, apparently, to protect the Mediterranean coast from Ottoman invasions. Situated on Pharos Island, it was built atop the ruins of the famous Lighthouse of Alexandria.

By then we had got used to the constant honking of the traffic outside, though the rafts of waste floating in the harbour were a bit of a shock. Still Britain, seemingly, can’t manage its coastal waters these days, either.

We walked from the hotel to the Bibliotecha Alexandria (BA), with Elaine struggling at times to reconcile her mental image of the city and the honking, potholed reality. Indeed, I freely confess, my photographs below give a rather generous sense of the city as she is today.

For example, when, after our BA visit, we walked (or in my case hobbled) across to the Alexandria National Museum, we cut through a park, which looked green enough from a distance. But once we managed to find a way in, we discovered that it was full of rubble, litter and at least one dead dog. The museum itself was a reminder of how far such places still have to go with the presentational aspects of their businesses.

In any event, spooling back a bit, we overshot the entrance to the BA, and were loosely redirected back the way we came. An entrance then presented itself, so we took it, only to find that it was part of a building site. Again, we were redirected in energetic Arabic, but climbing a cement dust and rubble covered stairway, I lost my footing and fell quite a distance – ending up with a severely sprained ankle. Hence the later hobbling. (It’s now strapped, in case you’re interested…)

As I painfully persevered, we discovered one of the most extraordinary buildings either of us have ever visited. Some sense of it will be suggested by the images below, but just watching people sitting at desks and studying books was a true joy. As with the Grand Egyptian Museum a few days ago, full marks for the design, but there were areas where corners had clearly been cut in the construction.

Later, after less than a day in the city, we reversed our steps to Cairo and the Westin, ahead of our (in the event seriously delayed) Egyptair flight early on Thursday morning.

As we travelled to and fro, and sparked by a comment made by Dr Abla Abdel Latif a couple of days earlier, my brain was continuously working on what would eventually become the Domino Scenarios, which I will aim to cover in a later post here.

Meanwhile, here are some snaps from along the way:

Crossing the Nile
Much of the trip, once free of jams, was a blur of illuminated trucks
Further away than it seems here, but this was part of our view in the morning
Relic of former times: one of the lifts in the Windsor Hotel
Panorama from the roof of the hotel
Icons, ancient and modern
The wasp-like taxis left a certain amount to be desired, so we later opted for an Uber
A concatenation of cultures – with parking for Immortals
Maths clearly not a strong point
Our first sight of the BA
To distract myself from my sprained ankle, I watched the window-washers
The BA sports some striking artworks
Lovely idea: a series of printing presses featured
Some of the working areas
On our way to a café
Reminiscent of the golden ibis we have at home
A widely publicized statue
This extended snake caught me eye in a papyrus scroll, being led on a tether by 6-8 people
In the end, with many objects encased, you have to play with the reflections
A security guard told me not to take this as we walked to the National Museum
Solid state traffic, with constant honking, as we prepared to head back for Cairo
Faded glories of industries past
A typically ambitious load
We saw a profusion of old (or renovated) dovecots, like terracotta Daleks, on our way back to Cairo

Cairo Kaleidoscope: AUC, ECES, Sphinx

John Elkington · 8 February 2026 · Leave a Comment

Now, second, for a brief account of a couple of days we spent in and around Cairo. The main reason I was in Egypt was to do a talk at the American University in Cairo (AUC), organized by Professor Ali Awny of the John D. Gerhart Centre, part of the Onsi Sawiris School of Business. I have been privileged to serve on his advisory board for some years.

But, with AUC having ensured we got to visit the extraordinary new Grand Egyptian Museum on Saturday, 31st January, our second hosy – the Egyptian Center for Economic Studies (ECES) – kindly organized an early morning visit to the Pyramids and the Great Sphinx on Monday 2nd February.

And that visit produced this Substack post, built around a couple of images I had conjured in advance using Artiphoria. Here’s one of them, using the golden, C3PO-like robot I use as my avatar there – and, increasingly, in many slide presentations.

JE via Artiphoria, 2026

As I was creating it, I thought the robotic Sphinx was a bit of a stretch, heresy even, but then as we arrived near the rock-carved ceouching wonder (the nearby Great Pyramid of Giza is the only one of the original Seven Wonders of the World still extant), I spotted (and walked back to photograph) a sign advertising phaoronic virtual reality:

Since we are on an historical wavelength here, I should mention that one reason I had wanted Elaine to accompany me on this particular trip was that her father, Dr (George) Stanley Waite, born and raised in Barbados, served for six years in North Africa in WW2. Here he is at a medical station somewhere in Egypt, fifth from the left, front row. He was shipped out there shortly after marrying Elaine’s mother, Margaret, and then didn’t see her for six years.

Elaine’s father in Egypt in WW2, fifth from left, front row

I enjoyed the AUC and ECES sessions immensely. On one day, at AUC, I talked to a series of different groups through the days, with faculty members, students people from the business community, including a couple of chief sustainability officers. I was intrigued to hear the summary of the Center’s work by Kareman Shoair, senior research manager.

At the ECES event, moderated by ECED director Dr Abla Abdel Latif, whose corner office overlooking the Nile was itself a wonder, I spoke alongside two panellists, Dr Ahmed N. Tantawy, senior advisor to the Minister of ICT and founding director of the Applied Innovation Center at MCIT, and Tarek Osman, author and EBRD’s senior political counsellor for the Arab world, Tarek Osman. A YouTube record of the session can be found here.

Something that Dr Abla said to me after the session stuck in my mind – has subsequently provoked a big jump (I think) in my thinking. Over the weekend I have been working on a new quarter of scenarios, the Domino Scenarios, exploring what leadership will mean in a world where parallel realities are behaving like strings of domino tiles.

Where small changes in one part of the system can cause massive shifts in the system as a whole. I have now built the scenarios into my presentation for Istanbul, the Global Leaders Summit, this coming week, so more on that later.

On my second day at AUC, I spoke in a fairly large lecture theatre, hosted by the Gerhard Center and the Onsi Sawiris School of Business. The session was introduced by professor Ali and moderated by Kareman Shoair. Lively discussion afterwards with the audience, which I very much enjoyed, and met some fascinating people once the session closed.

Then we headed back to the Westin to collect our bags and head for Alexandria, the subject of the third and final post in this series.

Part of the AUC campus
One of the groups I spoke to during my first day at AUC
Self-service at its best
Looks more. exotic than it was – tourists being taken for a (camel) ride
An indication of how close this was to the Pyramids
Have always found camels beautiful
A rare moment with no people, achieved with some effort
What it says on the can, though the sign was worse for wear
Packaging Nefertiti
Great Sphinx, glimpsed
An unending source of wonder
En route back to Cairo and ECES
Seen on Dr Abla’s wall, and I very much understood and appreciated the sentiment
Lunch was hosted by Dr Abla of ECES, in a restaurant adorned by old TVs and radios
The Moon keeps an eye on us as we return to the Westin
Then back the next day, Tuesday, to speak at AUC
Part of an AUC mural showing confused policemen trying to control protestors during the 2011 revolution

Fighting My Way Back Into 2026

John Elkington · 15 January 2026 · Leave a Comment

Having been locked out of this site for several months, I thank Chris Wolf and Carlo Schifano for handing me back the keys.

With Gaia and family were in Canada, Hania and family in Tenerife, Christmas and the New Year were fairly quiet, though we saw various friends at different points. I found the long break liberating, plowing my way through several stacks of books, but also working on the new book I am developing with Charmian Love.

And, by way of a catch-up, here are some of the Substack articles I have posted in the meantime:

1. A kaleidoscopic survey of some of the things I was doing as 2025 wound down, including a trip to Florianópolis in Brazil and another session with AIRMIC and insurers and reinsurers.

2. A well-received piece on where to channel our energy in 2026.

3. An even more warmly received post welcoming the New Year and discussing Trump’s entirely unintended gift to the sustainability world.

4. A piece inspired by the World Future Energy Summit in Abu Dhabi.

5. An exploration of some of the ways in which copper has underpinned our civilisations – and why it is now critical to the transition to greener economies.

Samarkand And The Legacy Of Ulugh Beg

John Elkington · 27 October 2025 · Leave a Comment

The train that took us to Samarkand
Honeycomb for breakfast
Now there’s a cultural reference I recognise (plot being a local dish, aka pilar or pilau)
The blues entrance
A (modern) golden compass
Overhead 1
Overhead 2
Overhead 3
Overhead 4
Overhead 5
An old pillbox as we head into the mountains
Mountainous view
Timur
Can’t remember where this was, the necropolis perhaps, but caught me eye
Elaine and I in the Registan Square, seemingly disco-lighted
Ancient, old and modern
Ulugh Beg, king-astronomer
His giant (and largely) underground sextant
A Zoroastrian fireplace, apparently, though reminiscent of a modern WC
Part of a mural
The lengths to which humans will go: a skull distorted to display social position
Today’s version of the magic carpet as we head back to Tashkent

One of the most memorable things I saw in Samarkand was a skull showing intentional distortion, presumably as a display of status, dating from the 7th–8th century. It was on display at the Afrasiab Museum – and was found at the ancient settlement of Afrasiab, once the location of ancient Samarkand. I confess, Indiana Jones and The Kingdom of the Crystal Skull sprang to mind.

The magic of Samarkand was only slightly dented by the fact that our hotel bedroom looked onto radio antennae and a Chicken Express restaurant’s neon sign. The Hotel Emirkan was a gilder’s delight, with gold, or at least gilt, everywhere. But it also gave us our first taste of power cuts and water outages.

We got a chance to see something of the mountains when we went out to visit Timur’s intended tomb in Shakhribaz, his birthplace, though his body never arrived. Once again, life was a fascinating blur of mosques, madrasa, palaces, mausoleums and necropolises. Though, to Elaine’s displeasure, the Siyob bazaar remained stubbornly closed for repairs.

Still, the absolute highlight of the entire Samarkand visit, at least for me, was the one to the observatory founded by Ulugh Beg (1394–1449). He was a truly remarkable figure – a prince, astronomer, and mathematician who ruled over Samarkand in Central Asia. His story is a blend of science, power, and tragedy, the tale of a ruler more interested in the stars than in conquest.

He was a grandson of the legendary conqueror Timur, or Tamerlane, who established the vast Timurid Empire. After Timur’s death, Ulugh Beg’s father, Shāhrukh, ruled from Herat, while Ulugh Beg governed Samarkand, one of the empire’s most important cities.

Unlike his warlike ancestors, though, Ulugh Beg was passionate about learning and knowledge, especially astronomy, mathematics and philosophy. Under his rule, Samarkand became on the great intellectual centres of the Islamic world.

He founded the Ulugh Beg Madrasa (1417–1420), or university, in Samarkand’s Registan Square, where mathematics and astronomy were central to education – a rarity at the time.

And then, around 1420–1424, he also built a massive observatory, the Gurkhani Zij (aka Ulugh Beg Observatory) – one of the most advanced in the world before the invention of the telescope. (I will cover more of his story in my third Substack post, published on Friday.)

Sadly, Ulugh Beg’s devotion to science made him a poor politician and warlord. After his father’s death, rival princes and religious conservatives turned against him. His own son, ʿAbd al-Laṭīf, rebelled – likely under the malign influence of clerics who viewed Ulugh Beg’s secular and scientific interests as impious, akin to black magic.

In 1449, he was captured and executed on his son’s orders while on pilgrimage to Mecca. No wonder so many of the emirs and khans whose images we saw as we travelled the old Silk Road cities looked so haggard and haunted. But his legacy liveds on. Even if his observatory was destroyed soon after his death, his star catalog spread through Persia, India, and eventually Europe.

I returned to London feeling as though I had been on a pilgrimage, something that I will explore in my fourth Substack piece, to be posted on Saturday, 1st November. Will drop the link in here when the post is live. But this trip sparked a line of thinking that has also given a radically new slant to the book I have been working on this past year. More on that, I hope, anon.

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 7
  • Go to page 8
  • Go to page 9
  • Go to page 10
  • Go to page 11
  • Interim pages omitted …
  • Go to page 134
  • Go to Next Page »

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • John Elkington on The Hill House Elkingtons
  • sally fitzharris. (Rycroft) on The Hill House Elkingtons
  • Thomas Forster on Reminder of Glencot Years

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2026 John Elkington. All rights reserved. Log in