Electric Harleyland

I confess I raised an eyebrow when I first heard that Jochen Zeitz, my co-author on the new book due out in September, was on the Board of Harley-Davidson – and is responsible for sustainability issues. But reading Time‘s account of the company’s evolving LiveWire battery-powered bike had me rethinking. It’ll be interesting to see how riders take to whining rather than throbbing, but has to be a step in the right direction