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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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I have always loved History – and by God there has been a lot in Europe!

John Elkington · 21 June 2014 · Leave a Comment

EU_Flag 2

Take a peek at the history behind this flag by running the 3-minute video below

I sometimes struggle to explain to people who don’t follow Twitter why I find it so useful. But it’s a bit like living alongside an eAmazon , a great outpouring of information, on which all sorts of interesting things are borne along with the flow. At one level, it appeals to the beachcomber in me. So, for example, one of today’s treasures was this video mapping of European country borders over the past 1,000 years. All in 3 minutes. The music is tiresome, but you can always turn it down, or off.

I have always loved History, but this is ridiculous. And I confess it makes me feel more pro-European. It also gives a sense of just how fragile the Eu project may prove to be in the longer term.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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