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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Speaking at WWF’s Living Planet Centre

John Elkington · 18 September 2014 · Leave a Comment

WWF Pandas

A display of WWF Panda collecting boxes, that align and track you

WWF Astrid and Sarah

Astrid and Sarah heading downstairs

WWF cut-out Panda

Panda cut-out

WWF hats

Safari hats in a learning centre

WWF Interface carpet

The carpet is by Interface, the focus of our first Breakthrough Case

WWF Daleks

Sarah dubbed these ‘The Daleks’

WWF roof

Roofspace (detail)

Two big stories today: Scotland’s vote on independence and, big news in our corner of the universe, the soft launch of our new book, The Breakthrough Challenge.

Took the train south to Woking this morning, with our new Breakthrough team member, Astrid Hogsted. Have been a member of WWF’s Council of Ambassadors for almost 10 years and had been invited to give a speech at WWF’s Living Planet Centre, as part of their Learning Week.

Greeted and briefed over a sandwich lunch by Sarah Brunwin and Stuart Poore. Although I had seen a model of the building at one of the Council meetings in London, this was the first time I had visited: very impressive.

Also came across the slightly spooky Panda Eyes artwork made of WWF Panda collecting boxes. Created as part of the Pandamonium initiative last year. When you first hove in view, they are looking every which way. As you get closer, though, they all turn to watch you.

A very encouraging reception from the audience – and several invitations to come back and help with thinking through the implications of the Breakthrough Decade for NGOs like WWF. Keen to see how this could play out.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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