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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Project Sunrise Lands in Kuala Lumpur

John Elkington · 16 March 2015 · Leave a Comment

Ready for takeoff
Ready for takeoff
Some of the musicians at the launch
Some of the musicians at the launch
With added Olivia (Caldwell)
With added Olivia (Caldwell)
A moment I probably wasn't meant to capture
A moment I probably wasn’t meant to capture
Thumbs up as the ribbon is about to be cut
Thumbs up in front of the prototype house
Centre of a media storm
Centre of a media storm
Distant view of house - and balloons
Distant view of prototype house – and balloons
The balloons go up
The balloons (sadly) go up
The video crew come for me
The video crew come for me – but one shooters doesn’t want to be shot
In full sail - mural in room where I am to be interviewed
In full sail – mural in room where I am to be interviewed

Arrived in Kuala Lumpur late yesterday, for the launch today of a prototype affordable house by Bayer’s Project Sunrise and Malaysia’s Construction Industry Development Board (CIDB).

Am delighted that Volans has now been involved for over five years. Some video background here. Also thrilled that Bayer MaterialScience are backing Bertrand Piccard’s round-the-world Solar Impulse project, though am hopeful that Sunrise will have an even greater impact over time. (It was a particular pleasure last year to win a prize in Chile in the glittering wake of the ever-intrepid Piccard.)

The photos above show some aspects of the very successful launch ceremony today in KL. For me, the only fly in the ointment, or polymers headed into the Pacific Garbage Patch, came with the release of a large bunch of balloons to mark the ribbon-cutting. I trust the day will come when such things do not happen at ‘sustainability’ events – though I once went to WWF event in Sweden, of all events and places, where thousands of balloons were released into the skies.

The launch was followed by a fascinating stakeholder session this afternoon with a range of partners in Project Sunrise, among them CIDB, Greenclean Fab India, Habitat for Humanity, Habitat International, Phillips, Podar Enterprises, PU Profile Malaysia, and Square Panels Malaysia.

As a member of the project Sunrise Advisory Board, it was my task to ask some of the ore challenging a questions – though I was impressed how open the partners were not only with upbeat reports on their progress but also with candid views on the barriers they face, both within the emerging Sunrise ecosystem and in the wider economic and political systems.

As a sidebar, on the flight in yesterday I read an extraordinary novel by Laird Hunt, Neverhome – about the American Civil War. I stumbled across the book in the London Review of Books bookshop, around the corner from our office. Blown away by it. Here’s a review in the New York Times that I came across today.

Tweeted a note mentioning that Paul Auster had described the book as “magnificent,’ and suggesting that this was putting it mildly. Heard back from Laird Hunt this morning. What a connected world we now live in – and how totally alien that would have seemed to his extraordinary heroine. I winder when such authors will start to write novels around the dramas of the evolving sustainability revolution?

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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