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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Brothers Page At Opposite Extremes Of Impact

John Elkington · 9 April 2016 · Leave a Comment

Carved salmon outside Buck's
Carved salmon outside Buck’s, in the rain
Overhead in Buck's
Overhead in Buck’s
Ingvild and I
Ingvild and I
The Reagans in bed - and Stevie Wonder-signed Braile version of Playboy
The Reagans in bed – and Stevie Wonder-signed Braile version of Playboy
Carl's breakfast - after he had gone
Carl’s breakfast – after he had gone
Surfing crocodile
Surfing crocodile

The landscape, which I’m used to seeing golden, was gloriously green as we Ubered south to Woodside, among the wealthiest communities in the country, clouds snagged in tree tops like cotton wool. We were meeting up with Carl Page, among other things of the Anthropocene Institute and LENR (Low Energy Nuclear Reactions). The Anthropocene makes sense to me, whereas am not sure what to make of LNER, recalling the Fleischmann and Pons days.

Carl spoke at a close to a million miles an hour, and comes at all this from a very different angle. But I was fascinated to wake up to the fact that his focus on trends that could kill a billion people exactly mirrors his brother Larry’s interest in trends that could benefit a billion people.

So the Page brothers helpfully define the outer limits of the impact line (negative impact to positive impact) in our Breakthrough Mapper.

Breakthrough MapperOur
Breakthrough Mapper

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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