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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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VERGE And IDEO: The Scouts Deploy

John Elkington · 8 April 2016 · Leave a Comment

Wright Brothers crash in IDEO reception area
Wright Brothers crash in IDEO reception area
Oh I do, I do
Oh I do, I do
Discussing 3D printing
Discussing 3D printing
Bay Bridge, moody
Bay Bridge, moody
Underbellies
Underbellies
En route to next appointment - or lunch
En route to next appointment – or lunch

Our joint Volans-UN Global Compact team has begun its scouting mission, delving into San Francisco (and later LA) versions of the future. We kicked off last night with a fascinating dinner with Joel Makower of GreenBiz on 7 April, to which I contribute a monthly column. Among other things we talked about the evolution of his VERGE platform. Wish I’d thought of it!

Then this morning across to IDEO’s amazing studio under the Bay Bridge, where we met Iain Roberts, via an introduction from our advisory board member Tim Brown, IDEO’s CEO. Fantastic discussion of the role of design in system change – and our shared ambition to have a disproportionate impact in the world. And of the sorts of things that are ‘core’ and ‘edge’ at IDEO. And of the need for organisations to be increasingly “permeable”.

Interesting resonances with Carlota Perez‘s thinking around K-waves. (I had talked to her a few weeks earlier.) My thinking has centred around waves and cycles ever since I gave up Economics in 1968, but emerged with a deep interest in the work of two singularly unfashionable (at least at the time) economists, Nikolai Kondratiev and Joseph Schumpeter. Some of that thinking is now surfacing again in our work for the Global Compact and for there Business & Sustainable Development Commission.

Iain spoke of waves of technology crashing onto the beach – and San Francisco, and environs, is where much of that has happened since WWII. I have been back and forth here since the 1970s, in search of the latest in renewable energy, biotechnology and information technology, among other things.

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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