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John Elkington

A world authority on corporate responsibility and sustainable development.

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Out Of The Blue: Professor Sir Frederick Holliday

John Elkington · 16 September 2016 · Leave a Comment

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Today’s Times carries a full-page obituary for someone who had a real influence on me – though we never met. (Better still, The Scotsman‘s version isn’t hidden behind Rupert Murdoch’s paywall.)

When I wrote to Professor (later Sir) Fred(erick) Holliday while coming to the end of my MPhil course at UCL, back in 1974, he took the trouble to write back, and at length.

I had written to him at Stirling University because I was thinking about plunging not into city planning, which I had been studying, but into either oceanography or fish farming. His advice: Don’t.

I needed a lot more more science to do oceanography, he said, and fish farming was at too early a stage for him to advise that route, either. But he was encouraging on the environmental front – and that was the route I took.

Looking back, though, his biggest impact on me was probably the example he set in replying to a young person writing in out of the blue. A number of other people I wrote to at the same time responded in like manner, though some didn’t.

Ever since, I have replied to everyone who wrote to me – and seen a fair proportion of them, too. It’s amazing how many of our best people have come via that route.

So a belated thank you, Sir Fred.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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