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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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REVOLUTION? More Waffles! Less Broccoli!!

John Elkington · 24 October 2016 · Leave a Comment

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Just touching down after experiencing probably the best Sixties exhibition ever: Revolution: Records and Rebels, at the V&A. As Elaine and I were leaving, I wrote a message in the Visitors’ Book: “Remembered so much that I can’t have been there!”

The flashbacks were continuous: Beatles, Stones, Byrds, Fairport Convention (with at least four of their album covers displayed, including What We Did On Our Holidays, with the Essex University towers in the background and Martin Lindsay peering over the battlements), the My Lai massacre and the  Kent State killings, Woodstock, Jimmie Hendrix’s rendition of the Star Spangled Banner, tassled buckskin jackets, The fool poised I have in my study, Stewart Brand in his feathered hat, The Whole Earth Catalog, Moshie Safdie, Buckminster Fuller, and so ever on.

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Outside the exhibition, there was a stand for children to write their own protest posters and banners. I liked the WE WANT “More of Everything!” banner on display. When I asked a young woman running the stand what her favourite was, she said it was: WE WANT “More Waffles, Less Broccoli!” That would have been a winner, even back in the day …

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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