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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Avalon Marshes & The Sweet Track

John Elkington · 14 July 2017 · Leave a Comment

Probably the River Brue
Peat still being moved around by mechanical moles
Reproduction of part of the so-called Sweet Track
Hares carved into a stump, by Anita Pegler

Had read about the Sweet Track, but in the event more or less stumbled upon it went we visited Shapwick National Nature Reserve. Details of such trackways, created thousands of years ago, can be found here. The Sweet Track has been dated back to the spring of 3806 BC, so almost six thousand years ago.

The Avalon Marshes, of which Shapwick is part, are a wonderful example of how degraded environments can be restored to nature. odd to feel the sponginess of the earth underfoot – and roads hereabouts seem to undulate, which may be because of subsidence, or maybe cider drinking by the road-makers?

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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