Orri Vigfússon said that he was “a new kind of environmentalist. I don’t take the moral high road.” Instead, as his obituary in The Times on 29 July noted, he described himself as a “green capitalist”.
When I wrote The Green Capitalists, published 30 years ago in 1987, I had to cast around for people who truly fitted the label. Vigfússon, who I sadly never met, did – and in a number of dimensions. A key element of his work was to buy up fishing rights from trawler owners and others whose activities were leading to the possible extinction of the Atlantic salmon, the “King of Fish.”