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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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When The Future Comes In Threes

John Elkington · 9 September 2017 · Leave a Comment

For years – in fact since my coining of the Triple Bottom Line in 1994 – I have often said that I am happiest when things come in threes.

In large part that’s because I can remember three things, whereas four or five sometimes stretch the memory.

People have long played with the trio idea, notably including The Body Shop in Australia – which at one point used an image showing the rear ends of three cows.

But I really wasn’t thinking of a trio of hurricanes seeking landfall. According to the US National Hurricane Centre this is unparalleled. “Is this the new normal?” they wonder.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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