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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Fast Company Blog On Our Breakthrough Mindset Thinking

John Elkington · 8 February 2018 · Leave a Comment

Volans has been working for several years on how breakthrough innovation can help shape tomorrow’s capitalism. In 2016, on a mission to explore how exponential mindsets, technologies and business models can bridge the gap between what we are doing today and what we will need to have done by 2030 to meet the UN Global Goals, we visited the meccas of moonshot thinking in California.

In Los Angeles, we met with the XPRIZE Foundation, while in San Francisco and Mountain View we dropped in on Google’s ‘X’ facility and Singularity University. Shortly afterwards, we were thrilled when XPRIZE Foundation Chief Scientist Paul Bunje agreed to join our Board.

As we have worked to distil what we have discovered in co-evolving our Project Breakthrough initiative with the UN Global Compact, working closely with the fabulous team at Atlas of the Future, we have begun to synthesize our insights from numerous filmed interviews into a series of video shorts.

The first of our ‘medley’ short films has posted on the Fast Company Ideas site today. It’s about some of the things we have learned to date about Breakthrough Mindsets – and features the CEOs of companies like Covestro, Enel and Grant Thornton, leading sustainability champions from Interface and Patagonia, exponential entrepreneurs from Hampton Creek/Just, Planet, Provenance and TransferWise, and thought leaders from MIT, Project Drawdown and the XPRIZE Foundation.

We will be following up with a second piece on breakthrough business – and a third on our rapidly evolving Carbon Productivity work. We also covered elements of the story in a recent piece in Harvard Business Review.

Any comments on any of this VERY welcome.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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