For most people, a “ticker” has to do with clocks, hearts or bombs. But for anyone familiar with stock market capitalism, the term suggests the unique code assigned to each security traded on a given stock market — for example, AAPL for Apple Inc., BAC for Bank of America, F for the Ford Motor Company.
My modest proposal is for a secondary ticker to be applied by governments and stock exchanges to all companies vulnerable to risks associated with so-called “wicked” problems. And the obvious ticker symbol, whether on the Wall Street, London or Shanghai stock exchanges, would be WCKD.
For more, see GreenBiz, here.