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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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A Work In Progress

John Elkington · 21 September 2018 · Leave a Comment

My first answer in an interview in The Knowledge Review, a U.S. educational publication:

“I am 69, I have been an environmentalist since I was 11 (when I raised money for the World Wildlife Fund in its first year, 1961), have founded four companies since 1978 (all still exist), written 19 books (one, The Green Consumer Guide, sold around a million copies), coined terms like green consumer and the triple bottom line, founded the company Sustainability in 1987 when the world was hardly used, have sat on over 70 boards and advisory boards, have spoken at some 1,500 conferences worldwide—and am still trying to work out what I will do when I grow up.”

Elaine compared the interview to a sub-image in a picture she recently bought at the Royal Academy summer exhibition by Mila Fürstová. The sub-image shows a tsunami (based on Hokusai’s The Great Wave Off Kanagawa) in a bottle.

The bottled wave is at the centre-bottom of the image, which also, serendipitously, includes the constellation of Volans.

Here’s the whole image:

All The Rivers That Run Through Me, Mila Fürstová

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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