logo
facebook
linkedin
rss
twitter
youtube
  • About
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
    • Links
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact

Green Swan Video Launches in Land of Ugly Duckings

Date: 16 Sep 2019
By: John Elkington
Comment: 0

Opening of the Green Swans video

Tomorrow, I speak at the Confederation of Danish Industry’s ‘Green Transition’ summit in Copenhagen. And it hadn’t escaped my notice that Denmark is the home of Hans Christian Andersen, the writer who gave us the Ugly Duckling – a key concept in my forthcoming book, Green Swans: The Coming Boom in Regenerative Capitalism.

Happily, and with huge thanks to Lisa Goldapple and her team at Atlas of the Future, we now have a 20-minute Green Swans video laying out key elements of our evolving exponential change agenda. Largely filmed at our 23 June event at the Barnes Wetland Centre, it features such people as:

– Mark Campanale of the Carbon Tracker Initiative
– Chris Davis of The Body Shop International
– Nick Haan of Singularity University
– The Rt Hon Nick Hurd, MP, at the time Minister for Northern Ireland and for London
– Andrew Kerr of the Sustainable Eel Group
– Jeremy Oppenheim of SYSTEMIQ
– Cathy Runciman of Atlas of the Future
– Hein Sas, of the flat oyster conservation campaign in Holland
– Sir Tim Smit of the Eden Project
– Tanya Steele of WWF UK
– Solitaire Townsend of Futerra

I am delighted with the way the video has turned out, capturing the main themes of the event, but we now also hope to cut it down into more sound bitey sequences to communicate the agenda to a wider audience. I won’t be able to say very much about the video tomorrow, but it seemed like an eminently suitable launch point for the Green Swans campaign that we plan to develop through 2020.

Social Share
  • google-share

Leave a Reply Cancel reply

*
*

Search


Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with older material still available on this site.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on the Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition to this website, my blogs have appeared on such sites as: Chinadialogue, CSRWire, Fast Company, Good Deals, Guardian Sustainable Business and Huffington Post.

In this new iteration of the site, the ‘Comments’ function has been reanimated. Please do make use of it.

Categories

  • Archive
  • Blog
  • Uncategorized

Archives

Recent Posts

WBCSD'S Vision 2050 Refresh
Dec 07, 2019
The Human Swan Lands In Somerset House
Dec 06, 2019
Patricia Elkington R.I.P.
Nov 23, 2019

Twitter

  • 23hours ago
  • 2days ago
  • 2days ago

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

Volans Ventures
New Wing
Somerset House
Strand
London WC2R 1LA
UK
john@johnelkington.com
+44 203 701 7550

Search


Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with older material still available on this site.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on the Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition to this website, my blogs have appeared on such sites as: Chinadialogue, CSRWire, Fast Company, Good Deals, Guardian Sustainable Business and Huffington Post.

In this new iteration of the site, the ‘Comments’ function has been reanimated. Please do make use of it.

Categories

  • Archive
  • Blog
  • Uncategorized

Archives

Twitter

  • 23hours ago
  • 2days ago
  • 2days ago
©2014 John Elkington. All rights reserved. Website by digtalog.