• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

Green Swan Video Launches in Land of Ugly Duckings

John Elkington · 16 September 2019 · Leave a Comment

Opening of the Green Swans video

Tomorrow, I speak at the Confederation of Danish Industry’s ‘Green Transition’ summit in Copenhagen. And it hadn’t escaped my notice that Denmark is the home of Hans Christian Andersen, the writer who gave us the Ugly Duckling – a key concept in my forthcoming book, Green Swans: The Coming Boom in Regenerative Capitalism.

Happily, and with huge thanks to Lisa Goldapple and her team at Atlas of the Future, we now have a 20-minute Green Swans video laying out key elements of our evolving exponential change agenda. Largely filmed at our 23 June event at the Barnes Wetland Centre, it features such people as:

– Mark Campanale of the Carbon Tracker Initiative
– Chris Davis of The Body Shop International
– Nick Haan of Singularity University
– The Rt Hon Nick Hurd, MP, at the time Minister for Northern Ireland and for London
– Andrew Kerr of the Sustainable Eel Group
– Jeremy Oppenheim of SYSTEMIQ
– Cathy Runciman of Atlas of the Future
– Hein Sas, of the flat oyster conservation campaign in Holland
– Sir Tim Smit of the Eden Project
– Tanya Steele of WWF UK
– Solitaire Townsend of Futerra

I am delighted with the way the video has turned out, capturing the main themes of the event, but we now also hope to cut it down into more sound bitey sequences to communicate the agenda to a wider audience. I won’t be able to say very much about the video tomorrow, but it seemed like an eminently suitable launch point for the Green Swans campaign that we plan to develop through 2020.

Uncategorized

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Andi Holley on Hooke Farm, Wonderland
  • Dr Jo Elworthy on What’s The Plural Of Tardis?
  • Carl McCullough on Burning Skies, 1968/9

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2023 John Elkington. All rights reserved. Log in