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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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DOOMED, 59 Years Ago

John Elkington · 25 August 2020 · Leave a Comment

As I woke up this morning, in the midst of an odd dream, I was in a bar-cum-post-office, buying a single stamp to send mail to the notorious Sir Henry Morgan, the long-dead pirate (and ancestor of a friend from the 1960s and 1970s, Daphne Young).

In the dream, I was talking to Pete Townshend of The Who about the launch of WWF in 1961. I promptly looked up when it was that year when I would have read the front page of the Daily Mirror – triggering my subsequent environmental adventures.

It was 9 October. But next year. Must work out how to mark the milestone. And lovely to see this horseback photo of Sir Julian Huxley and my long-ago colleague friend Max Nicholson.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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