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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Go, Green Swans Observatory

John Elkington · 25 May 2021 · Leave a Comment

Front page of the new website

Delighted to soft launch today the new website for our Green Swans Observatory. Two of my favourite bits of content from the launch edition are the interviews I did with Patagonia, Inc. founder Yvon Chouinard and Dr Azzam Alwash, the man who has led the semi-miraculous regeneration of the Iraqi Marshes – devised on the order of the happily long dead Saddam Hussein.

Yvon Chouinard has surfed – and shaped – one societal pressure wave after another
Azzam Alwash and beneficiary

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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