Green Swans in El País

Thrilled to see Green Swans spotlighted in an El País survey of what the economic elite are reading this summer. Huge thanks to Acciona CEO José Manuel Entrecanales for his vote of confidence.

Google translated, the text reads:

Elkington’s book emphasizes the keys to successfully meeting the greatest global challenge ever faced by society as a whole: the decarbonization of the economy. And in this context, she raises, among other questions, the role that companies should play in the face of such a challenge. A few years ago, some companies decided to make a commitment to the environment out of “responsibility”. And, we soon realized that it was not enough. More recently, we discovered the need to contribute to the “resilience” of the planet, trying to avoid any damage or deterioration as a result of our activity. But, it is not enough either. Now, we know that we have to assume a purpose of “regeneration” of the environment, ensuring that our projects always produce a clearly positive social and environmental impact. Among other things, the magnificent work of John Elkington, one of the most prestigious intellectual references in the field of sustainability, speaks about this.