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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Green Swans in El País

John Elkington · 1 August 2021 · Leave a Comment

Thrilled to see Green Swans spotlighted in an El País survey of what the economic elite are reading this summer. Huge thanks to Acciona CEO José Manuel Entrecanales for his vote of confidence.

Google translated, the text reads:

Elkington’s book emphasizes the keys to successfully meeting the greatest global challenge ever faced by society as a whole: the decarbonization of the economy. And in this context, she raises, among other questions, the role that companies should play in the face of such a challenge. A few years ago, some companies decided to make a commitment to the environment out of “responsibility”. And, we soon realized that it was not enough. More recently, we discovered the need to contribute to the “resilience” of the planet, trying to avoid any damage or deterioration as a result of our activity. But, it is not enough either. Now, we know that we have to assume a purpose of “regeneration” of the environment, ensuring that our projects always produce a clearly positive social and environmental impact. Among other things, the magnificent work of John Elkington, one of the most prestigious intellectual references in the field of sustainability, speaks about this.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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