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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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To Brazil For SEBRAE

John Elkington · 20 August 2022 · 2 Comments

View from my Hotel Transamérica room, editing out a heavily trafficked road and railway closer to
The reason I’m here
Kicking off
Ending
Debora Targino Teixeira and Gustavo Cesário of SEBRAE made it all so much easier
Debora and I at the end of the second day of face-to-face session
The InterCement sextet
With Serasa Experian
Helen Camargo and Nager Castilho Amui from SEBRAE Sustainability Centre
From the fashion world: the GrupoMalwee team
With Christimara (Christy) Garcia
With the International Chamber of Commerce crew
Environment Minister Joaquim Leite meets the media before asking for a chat with me
The elephant in the airport: climate change

Either I’d do a book on it, or a few paras – so let’s try the second option. Left on Monday for São Paulo via British Airways to keynote the Sebrae Endear Summit. Sebrae supports micro and small-scale enterprises across the country – and sustainability is becoming a central theme for them, alongside ESG.

Greeted by people like their CEO Carlos Mellos and Bruno Quick, their technical director, but spent most time with Débora Targino Teixeira, Sebrae’s institutional and international affairs coordinator. Great fun – and made the whole process much easier.

Once again, blown away by the affection and support for what we do – and the images shown above are only a sample of the scores of selfies and group shots people insisted we take.

On the flights, I finished Venomous Lumpsucker, by Ned Beauman, very-close-to-the-bone funny, and also began to read Bella Lack’s immensely engaging – and energising – book Children of the Anthropocene and, belatedly, Isabella Tree’s glorious Wilding.

The elephant in the airport poster provided an appropriate end note.

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Reader Interactions

Comments

  1. Daniela Manole says

    24 August 2022 at 2:15 pm

    Der John, thanks for these “paras”. It was an absolutely pleasure meeting you in person at this occasion and also have my Green Swans’s book beautifully autographed and a wonderful conversation about the global landscape on sustainability reporting.
    Your talk had also a great impact on the audience.
    I hope that you come back soon to Brazil.

    Reply
    • John Elkington says

      24 September 2022 at 7:05 pm

      Thank you, Daniela!

      Reply

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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