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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Inova Klabin 2022

John Elkington · 22 September 2022 · 2 Comments

Extraordinary day at the Inova Klabin event held in the Biennial Building in Ibirapuera, São Paulo’s city park. Did the keynote on Green Swans and the regenerative economy. Among many highlights were meeting and talking with senior Klabin management, including the chairman, CEO and CTO. Fascinating exchange with the CEO, Christiano Cardoso Teixera and three senior people from Tetrapak, one of Klabin’s big customers.

Also immensely enjoyed meeting the artist Edson Pavoni, who had done a stunning artwork for the event based on the canopies of forests, made out of configured paper and then animated by winds passing through the canopies of distant forests in Brazil. Also delighted to meet musicians from the Instituto Baccarelli, which works with young people from the city’s favelas, or slums, to turn them into professional musicians – or whatever else they want to become.

The stage where I would speak, image scooped from social media
Different view
Louise with Shirli, our Brazilian agent
Cardboard seating – a lot more robust than it sounds
Part of the exhibition space
Ditto
Louise with Daniela, our Klabin host for the day
In front of the Kind stand, with the founder (left) – her products in part made with Klabin by-products
One of the firefighting crew at one of the exhibits
Shirli and Daniela
Louise with Edson, behind his artwork
Getting ready to fit Louise’s part of the installation
More work being done – snake tattoo symbolising intelligence, she explained
Louise (back row) and me (front) with the Instituto Baccarelli orchestra
The orchestra in full flow
Louise and Bruna
Edson hamming it up

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Reader Interactions

Comments

  1. Fabio says

    23 September 2022 at 3:18 pm

    Very proud to meet you!
    Fabio Mortara
    Two Sides Brasil

    Reply
  2. Fabio says

    28 September 2022 at 12:27 am

    It was a great pleasure to learn from Elkington

    Reply

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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