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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Savouring Vila Madelena

John Elkington · 23 September 2022 · Leave a Comment

After getting back into São Paulo from Paraná, Louise and I were picked up by Nina, a sister of a friend of Louise’s in Denmark, who drove us to Vila Madelena. We walked around this high creative quarter of the city, centre of bohemian culture and art. A visual feast. Fascinating visit to a cooperative supermarket. Lovely lunch in a small café, though – by no means atypically – I left my bag there and we had to retrace our steps to retrieve it.

Then we took the subway to the city’s main avenue, Paulista Avenue. There we went to a high observation point to look across the city, before taking a cab back to the hotel.

Buzzing in a car park
Around the corner
Doesn’t look much fun
A koi billboard
Detail
Indigenous
Overlooking Paulista Avenue, the eyes of Oscar Niemeyer
On top of the world, albeit me with a touch of vertigo

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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