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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Catching WWA Wave In Truro

John Elkington · 3 March 2023 · Leave a Comment

Chris Hines introduces the session
WWA CEO Andy Snapes receives Queen’s Award from Lord Lieutenant of Cornwall, Edward Bolitho
I get Hokusai’s ‘Great Wave off Kanagawa’ into the frame
An introduction I was happy to make as a Chief Pollinator

Across to Truro, Cornwall, last night to speak at an event in the Hall for Cornwall today. Celebrating presentation to Ward Williams Associates (WWA) of the Queen’s Award for Enterprise/Sustainable Development.

Wonderful to be introduced by Chris Hines, founder of Surfers Against Sewage, one of my very favourite campaigning groups, who had helped us as long ago as the launch of our book, Holidays That Don’t Cost the Earth. In 1992.

WWA very active in the UK B Corp community. Great to meet Nick Hounsfield, founder of The Wave inland surfing centre near Bristol. There and back on the train. Great fun.

The Wave (which WWA helped to develop) in action

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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