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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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The Bright Side Of Life

John Elkington · 6 May 2023 · Leave a Comment

Always looking on the bright side, Coronation Day, Richmond, Surrey

Miserable weather for a Coronation, but Elaine and I went across to Richmond this morning: partly to have our ears looked into, partly to escape a local street party featuring karaoke (which was then postponed anyway); partly to get away from the constant hammering as our roof is stripped and renewed; partly to visit bookshops (with Elaine buying Michael Frayn’s new book in The Open Book store just as he walked into the shop); and partly to have lunch by the river at Tapas Brindisa.

As we walked out of the restaurant and down to the Thames, a bearskinned band struck up for the first time – and the second tune they played was Monty Python’s Always Look on the Bright Side of Life. Said thank you to the bandsmen as they walked off sodden to their next gig – and would like to say thank you to Eric Idle for writing such a quintessentially English song.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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