I always forget how late even major Brazilian events are in kicking off. The second day of the UN Global Compact event for Brazilian business today started 30 minutes late, precisely when I was meant to speak – and time-keeping didn’t improve much thereafter. Great fun, even so.
Note to self, though: ensure you deliver what your title promises. My title was Cleaner Fish, Dirty Waters. The idea was that we spend too much time thinking about cleaning up individual companies, too little time cleaning up the markets into which we then re-release them. But then I said too little on markets.
Knew it myself, but it also attracted a comment from my friend Peter Senge – who it was wonderful to see again. On the upside, I attracted separate three invitations to speak in Brazil while at the event – and did three on-camera interviews for the Global Compact and for Exame, which should keep the messages rippling out.
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