My 21st book launches – marking the end of my first 75 years and of my first 50 years in the sustainability space
Delighted that, after a longish gestation period, my latest book is now swimming off under its own power. A short video trailer can be seen here. I am also beginning to pick up on related themes through my Substack channel.
The first of over 30 endorsements up front in the book comes from Dame Polly Courtice, founding director of the Cambridge Institute for Sustainability Leadership (CISL), She kindly says:
“John is a legend. Throughout my 30-year career in sustainability leadership, he has been a source of insight and inspiration. By extension he has influenced the thinking of thousands of senior executives on our programmes. This book offers a wonderful and personal reflection on the evolution of the sustainability movement and glimpses of what might be to come.”
And the book’s conclusion? We will see more change – for good and ill – in the next 15 years than we did in the last 50.
Excellent work, like the previous ones.
I am an admirer of the works of Professor John Elkington.
I am currently working on my doctoral research ‘Creating Sustainable Value in Organic Agriculture’ based on Elkington’s theory of sustainability.