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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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From The Mouths Of Children

John Elkington · 18 July 2024 · Leave a Comment

In October, I am due to visit Bucharest and Romania for the first time. I will be hosted by the Ambasada Sustenabilitฤƒศ›ii รฎn Romรขnia, who are organizing the ๐’๐”๐’๐“๐„๐๐‹๐€๐๐ƒ๐ˆ๐€ ๐‚๐„๐Ž ๐…๐Ž๐‘๐”๐Œ on October 9th, a hybrid event, aimed at the leaders of the largest companies in Romania, but also at “visionary entrepreneurs.”

With Prof. Wayne Visser, I will explain the sustainability agenda for business – and explain the evolution of more sustainable business models. We will also provide examples of best practice from companies that are successfully balancing profitability with responsibility for people and planet.

Says Oana Grosanu, the executive director of the Sustainability Embassy in Bucharest, “Weโ€™ve been beating your brains out thinking on how to promote this event in the most creative and impactful way possible. I think we have chosen a rather unexpected approach for a business conference: powerful messages, aimed to company leaders from the young generation, today’s children and tomorrow’s adults.”

She goes on to explain: “One of the kids is my 10-year-old boy. Seeing him on the visual is a very strong motivation because it reminds me what we ‘fight’ for at the Sustainability Embassy in Romania every day, being 100% convinced that only sustainability can offer Romanian people a prosperous economy, a healthy environment, a fair society and a safer tomorrow.”

What a joy to be involved! Tickets for the event are available on this link, with special early bird fees until July 25.

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Introduction

I began this blog with an entry reporting onย a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this siteโ€™s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company,ย GreenBiz, Guardian Sustainable Business,ย and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.comย  |ย  +44 203 701 7550 | Twitter: @volansjohn

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