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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Harvesting Seagrass Seeds With WWF

John Elkington · 24 July 2024 · Leave a Comment

In my waders, ready to go, the whole process being painted by a local artist
Haroon Mota films proceedings
A good deal of social media going on
One of hundreds of sea “jellies” that caught my eye
Trying to work out what they are
This is what seagrass seeds feel like
Found some!
Karen’s photo of Kedar and I
Some of the team as the tide comes in behind

Went across to the Isle of Wight yesterday afternoon with Elaine, shepherded by Karen Bearman who runs the WWF UK Council of Ambassadors, for a WWF event – involving harvesting seeds from a seagrass meadow hard by the bridge across from the ferry dock.

This was my first face-to-face contact with some of the Project Seagrass team. For more on the seagrass story, see here, with the explanation helpfully rendered in multiple languages. And further discussion of seagrass’s many ecological benefits can be found here, via the Smithsonian.

The first time that I think I saw seagrass was in the Red Sea back in 1958, when I was nine or so. Looking through the glass bottom of a small boat, I remember the forests of sea snakes and, at least one seagrass grazer, a sea turtle.

Gathering the seed proved a lot harder than I had imagined, partly because of the turbidity of the water and partly because the seagrass leaves were coated in so many epiphytes – making it hard to work out what was seed and what wasn’t.

Had been given a large bag for the harvest, but the only four strands I got were each given to me by different people who apparently (and correctly) felt I needed help. All of them women. Also got distracted by numerous floating gelatinous objects, clear jelly blobs, that may have been some form of salp.

In any event, a great picnic on the beach and I really appreciated the chance to talk to younger influencers now involved with WWF, including Sam Bentley, Haroon Mota of Active Inclusion Network and Kedar Wiliams-Stirling, the actor.

Elaine stayed on the beach while we waded and harvested, where a passing retired fisherman opined that if it comes to a clash between people and planet, people should always win. Elaine’s response was along the lines that this can work – until it doesn’t. another passer by noted that tourists complain that the seagrass washing up “spoils” their image of what a beach should be, in effect all sand.

Clearly, we have a fair amount of work still to do.

And in the background, on the western horizon, stood Esso’s Fawley Refinery, which I visited solo back in the late 1970s when developing early corporate case studies as the first editor of the ENDS Report. Little did I realise then that Esso’s parent company, Exxon, would become the arch-enemy in terms of climate change.

Among many other things, my latest book, Tickling Sharks, covers the very public collision I had with their then Chairman and CEO, Rex Tillerson. Though in that case it was a bit more like trying to whack a corporate shark on the nose with an oar…

Then back onto the train, getting home around midnight – with an intensified urge to learn more about seagrass and do more to help ensure its conservation and regeneration. Meanwhile, the Chief Pollinator part of me loves the idea that, at least as far as I understand it, they are the only sea plant that pollinates underwater.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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