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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Pete Wilkinson, RIP

John Elkington · 8 February 2025 · Leave a Comment

Activists created opportunity spaces for those of us who chose to engage more closely with business. An activist I both knew and respected when he was at Greenpeace was Pete Wilkinson. I learned of his death through an obituary in today’s Times, https://www.thetimes.com/uk/obituaries/article/pete-wilkinson-obituary-greenpeace-uks-first-director-90zwlbtq2, though because that is behind a Murdoch paywall, you may prefer The Guardian’s obit published last month, https://www.theguardian.com/environment/2025/jan/27/pete-wilkinson-obituary. A good man.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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