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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Stumbling on a Seahorse

John Elkington · 23 July 2010 · Leave a Comment

Pawprint in Roman  tile Pawprint in Roman tile Legionnaire and spinner Legionnaire and spinner Cherub riding dolphin Cherub riding dolphin Seahorse mosaic Seahorse mosaic

Day started with a visit to Fishbourne Roman ‘Palace’, which delivered an unexpected pleasure, in that I have been reading Poseidon’s Steed: The Story of Seahorses, From Myth to Reality, by Helen Scales, and there in one of the best-known Roman mosaics in the country was an unmistakable seahorse – albeit allowing for a little poetic licence on the part of those who laid the floor.

It Was 70 Years Ago …

John Elkington · 23 July 2010 · Leave a Comment

CH1 Chidham 1 CH2 Chidham 2 – the crash-site is alongside the copse on the horizon CH3 Chidham 3 CH4 Chidham 4 CH5 Chidham 5 Coastal signpost Coastal signpost Bosham boat Bosham boat West Wittering flag West Wittering flag Elaine Elaine Dunes, East Head Dunes, East Head Prospecting Prospecting P1 East Head panorama 1 P2 Panorama 2 P3 Panorama 3

Next month, more precisely 16 August, will mark the seventieth anniversary of the day Tim was shot down during the Battle of Britain, with his Hurricane crashing into the south end of the Chidham peninsula, part of Chichester Harbour, and him landing by parachute near West Wittering. We got as close as we could to the crash site without infringing private property more than we already had done to get to the coastal path, then walked on through a haze of butterflies – and what I think were thunder flies, which blackened by orange shirt at one stage. One treat was seeing an egret on the shore at one point.

After a ploughman’s lunch in Bosham, we drove south to West Wittering, where we parked and made our way out onto East Head, a wonderful complex of sand dunes. The landscape was intensely familiar, given that we have quite a number of the paintings that Caroline did many years ago after visiting the place, for the same reason that we were there. A huge, atmospheric sky, but the rain – which had seemed imminent for much of the day, held off.

Cursed by Fire and Water

John Elkington · 22 July 2010 · Leave a Comment

MH1 River fronds MH2 Skyscape 1 MH3 Skyscape 2 MH4 Skyscape 3: where Catholics prayed for generations, at some peril MH5 Garden buglerMH6 Chairs MH7 Damsel in repose MH8 Convocation MH9 Skyscape 4 MH10 Skyscape 5

We drove south to Midhurst in Sussex today, walking around the town and stumbling on the ruins of Cowdray House. I had known of its role in history in Tudor times – but had no idea that this is where it was. A wonderfully kept site, but a pretty tragic history at times, what with the fire that reduced the great house to ruins in 1793, and the death by drowning of an  heir around the same time. Not sure I believe the story of a curse laid upon the family during the dissolution of the monasteries, that they would be destroyed by fire and water, but it provides a neat hook on which to hang the tragedies.

Later in the afternoon, we arrived at the house where we were to stay, set in woodland, found with the good services of one of Alastair Sawday‘s invaluable guides, only to find the owners in turmoil, she having reacted badly to treatment with monoclonal antibodies. As they headed off to the hospital, we settled in. I had looked the place up on Google Earth and seen a huge quarry nearby, but there was no sense of it from the house itself – and the landscape around here is wonderful. Thank heavens they have declared it part of the country’s latest National Park, including, apparently, the sand ridge into which the quarry has been digging.

An Appointment with Cucumbers

John Elkington · 21 July 2010 · Leave a Comment

HH1 Some of Tim’s cucumbers HH2 Maple keys – where the Bramley used to stand HH3 Pat at Burford Garden Centre HH4 Lavender bed

Spent the first two days of my week off at Hill House, with my parents, beginning to decompress. Saw quite a bit of Tessa and her boys, who were there, too. Among other things, took Caroline to the Borzoi bookshop in Stow-on-the-Wold and drove Pat across to the Burford garden centre. Slowing down made me realise just how much of an adrenaline junkie I am at times. What an oasis this has been.

Auctioned

John Elkington · 17 July 2010 · Leave a Comment

Filmed in the garden Filmed in the garden, with Amy and Adrian (who we found through Gaia) Carried Carried Panorama from Docklands Westward panorama from Docklands

I was heavily pollinated by one of the lime trees in the garden at 2 Bloomsbury Place today as we filmed a series of sequences for our Allianz project and for our website. The magnolia is back in flower, to a degree, too, which is lovely.

The team came together several times early in the week to interview potential new members – and there was steady stream of people through the office, including Lily Lapenna of MyBnk and Nelmara Arbex of the Global Reporting Initiative (GRI). We also made significant progress on a slight restructuring of Volans, which was voted through during a breakfast session to celebrate the beginning of Charmian’s maternity leave.

On Thursday, I had an interesting lunch at the RAC Club, having been offered as a ‘Prize’ at a charity auction at Cranfield University. Lunch hosted by David Grayson, who holds the Chair at the Doughty Centre for Corporate Responsibility.

That night, I was meant to be at a reception at Clarence House, but got distracted at the office and instead trolled along to Fortnum & Mason for the first dinner for those taking part in the new International Integrated Reporting Committee (IIRC), which is being co-evolved by Prince Charles’s Accounting for Sustainability and the GRI.

Perfectly horrid trip to Canary Wharf on Friday morning, for the first IIRC meeting, hosted by HSBC on the 41st floor of their skyscraper in Canada Square. Jubilee Line was shut down when I got to Waterloo – and London Underground staff in combination of baffled, confused and Kafka-esque mood. Misdirected a number of times, it felt as if I were an ant in a maze that kept being tiled by some malevolent power. Eventually made my way via Embankment, Tower Hill and the Docklands Light Railway. Sequence of mishaps continued then a large group of schoolchildren were shoe-horned into the DLR coach, when we eventually managed to find one that wasn’t bursting at the gills, and we were trapped inside – so we couldn’t get off when Canary Wharf eventually hove in view.

Still, a fair few people were late for the meeting, which was held around a boardroom table on which you could easily have landed a 747, with plenty of room for taxying. Around 40 people took part in a very amicable and productive set of discussions – and the view was breath-taking. The Tube worked on the way back to Bloomsbury, but if I had come across anyone responsible for specifying Underground signals, I would have been sorely tempted to drag them to Tyburn in a handcart.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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