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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Volans Parties

John Elkington · 4 June 2010 · Leave a Comment

X Thais and I X Char’s bump X Group 1: Char, Sam, Alex, Amy, Thais, me, Rafael, Tim, Amanda, Erica X Group 2: Rafael, Char, Sam, Amy, Sam, Thais, Erica, Tim, Amanda, Alex, me X Amanda, Sam, Erica, Char X Tim, Amanda, Thais X A bit of a blur X Sam, Rafael, Amy X Sam nurses Alex’s cycling accident wounds X Amanda says goodbye – for the moment X Farewell X Tim and I   Lovely evening, extending into dinner for some, at 2 Bloomsbury Place – celebrating the work of our interns, represented today by Amanda (Feldman, LSE), Erica (Barbosa, LSE), Rafael (Morais Chiaravalloti, Escola Superior de Conservacao Ambiental e Sustenabilidade, ESCAS) and Tim (Barrow-Williams, Imperial College). Rafael’s last working day, so spotlight on him. The sound-track was the playlist I put together for my sixtieth birthday party last June, so at least I was happy. What a privilege it is to work with such motivated, talented and generously spirited young people.    Group 4 Group 3: Alex, Tim, Sam, Amy, Rafael, Amanda Char and Alex Char and Alex Accidental still-life, with salt Accidental still-life, with salt

Mea Culpa?

John Elkington · 1 June 2010 · Leave a Comment

John Manoochehri reminded me today of the piece I wrote in Time magazine about John Browne in his heyday at BP.  Mea culpa.

Walking with Rafael

John Elkington · 30 May 2010 · Leave a Comment

RP1 Richmond Park 1 RP2 Richmond Park 2 RP3 Rafael and Elaine

We went for a two-hour walk in Richmond Park this afternoon with Rafael (Morais Chiavalloti), who sadly is coming to the end of his internship with Volans – and returns to Brazil next weekend. These days the parakeets seem to outnumber the deer at times, adding a suitably tropical note to our trek, but overwhelming native birds.

 

Junk Shots

John Elkington · 29 May 2010 · Leave a Comment

Just finished reading Dave Eggers’ novel Zeitoun, which follows the story of a real family – the husband of Syrian extraction – through the Hurricane Katrina disaster in New Orleans. What a horrible indictment of what can happen to a modern democracy under the stress of a viciously narrow-minded regime which finds itself under assault, as was the case with the Bush-Cheney Administration.

Then read the June 7 issue of Time, and was struck by the ‘Junk Shot’ column by Joe Klein, who argues that instead of the Deepwater Horizon oil disaster being Obama’s Katrina, it is, in fact, “actually George W. Bush’s second Katrina”. Klein notes that former Vice President Dick Cheney came to office hot-foot from Halliburton, also now complicit in Deepwater. More to the point, Cheney then “presided over the weakening of drilling regulations, including the exclusion of remote-shut-off switches (commonly used in the North Sea fields), which might have prevented the disaster.”

Read Klein’s article here.

Comments on ‘Has BP Ended the CSR Era?’ Post

John Elkington · 28 May 2010 · Leave a Comment

With Craig Ray – who has kept this site running – in New Zealand currently, we are experiencing a few glitches, for which apologies. The ‘Comment’ function failed various people who tried to respond to my earlier post titled, ‘Has BP Ended the CSR Era?’

Jem Bendell replied: “The Western HQ’d International Oil Companies have declining access to future oil fields if compared to national oil companies from countries now able to dictate terms more than before. Therefore the IoC’s either become more adept at high tech oil extraction, in deeper water, artic, and from sources like tar sands, and/or they seek to reinvent themselves as energy companies. The PR says the latter, the core investment decisions reveal the former. And the former = more risk to the environment and the staff on the rigs. For years, good smart people have told the IoC’s to invest in the transition to low carbon fuels and in creating better global governance mechanisms so the national oil companies dont undercut by externalising costs onto the environment, and labour rights. Apart from a few people in each IoC working on such an agenda, it seems their super tanker bureaucracies plough on towards the reef… If that’s so, then good riddance, but then we have the challenge of the rest of the world’s oil industry; how to influence their strategies and practices becomes the key question, no?”

John Morrison, Executive Director, Institute for Human Rights, replied: “John – can’t help agreeing with you on this. The ‘CSR’ era is ending for a number of reasons – as Geoffrey Chandler predicted it would 10 years ago – fundamentally because the environmental and human rights challenges business face are about their core business, governance and accountability. The post-Browne correction at BP seems to have gone too far – leaving the company with a lack of capacity to maintain the social licence to operate.”

Daianne Rincones of the Kellogg School, Northwestern University, replied: “John, I share your disappointment. I too found myself in BP’s HQ several times over the years under the pretext of sustainability. I had my first misgivings a few years ago, when a group of us gathered there to learn more about the latest ‘beyond petroleum’ campaign were told by a BP exec that they were unashamedly an oil company. About a year ago, I had another conversation with a BP employee who revealed that Tony Hayward’s sustainability strategy was to ‘postpone the future’. It was just after that phone call that I predicted to those around me the demise of BP within my lifetime. At the time, it sounded almost silly. Then, last week, I was chatting with a former BP exec who told me the reason they left was because it was clear the people who controlled over 90% of the business would never buy into ‘beyond petroleum’.”

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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