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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Uzbekistan: We Arrive In Tashkent

John Elkington · 27 October 2025 · Leave a Comment

These cypress pillars, in the Khast-i-Imam complex, give a sense of the uplift in the architecture
Fountains add a splash of excitement to an already energetic sculpture
Down in the subway, where the train we boarded would have tested even sardines
Timur is still lord of the horizons
When there’s something going on, but you don’t know what it is…
Splashes of modernity, with our first (and last) hotel and one of two Ferris wheels
A ceiling in the Museum of Applied Arts
One of several miniature paintings that caught me eye – they do love their gold
An impression of the Timur Museum (or state Museum of the Timurids) in Tashkent

I had long been fascinated by the history of the Silk Roads and the stories of the people who travelled along them, from Marco Polo to (more balefully) Genghis Khan. I had read books like Peter Hopkirk’s The Great Game and much of Peter Frankopan’s magisterial The Silk Roads. All of which had whetted my appetite to learn (and see) more.

So joining an ACE Cultural Tours trip to the Silk Road cities in Uzbekistan seemed like a good idea. And a timely one, given the way that China’s President Xi is playing up Silk Road branding in relation to the digital, infrastructure and health aspects of his country’s Belt & Bridge initiative. These are themes I plan to cover this week in my Rewilding Markets channel on Substack.

In addition, I plan to do four posts on this site as a more personal (and briefer) series of blogs, one each on Tashkent (where our journey began) Khiva, Bukhara and Samarkand. We arrived in Tashkent, via Istanbul, on Saturday, 11th October, and then departed for Istanbul and London again on Tuesday, 21st October. What follows in these four posts is brief summary of what happened in between, as we travelled the length and breadth of the country.

As I began to process the images of the trip, however, it strikes me that the overall impression given will be a bit glitzier than the reality sometimes was. So this seems like a good time – and place – to than our British and Uzbek guides, Steve Mastin, the tour director, and Muminov (said) Saijon, our local guide, who accompanied us throughout, but is normally based in Samarkand.

Before we set off, I knew little about Tashkent, I confess, though I do remember reading, as a teenager, the news of the massive earthquake back in 1966 – which destroyed some 80% of the city. It has certainly recovered, though the Soviet influence is still evident in various parts of the city.

We flew from Tashkent International airport to Urgench integration airport, en route to Khiva. And that’s the subject of the next post.

The State Of Sustainability Podcast

John Elkington · 18 September 2025 · Leave a Comment

Delighted to be in conversation with Saif Hameed of Altruistiq on their State of Sustainability podcast platform. Links to the episode: (1) Apple Podcasts: https://podcasts.apple.com/us/podcast/is-sustainability-rising-or-falling-lessons-from-past/id1700427657?i=1000727289250, or (2) Spotify: https://open.spotify.com/episode/6Xn7g4UNHUmhELKSl4XmzW?si=ed17638c869e4253

Gaia’s Strawberry Hill House Flowering

John Elkington · 15 September 2025 · 1 Comment

Because of intermittent rain, an artwork created by Holly Hallawell – who I had introduced to Gaia after she did an installation for Volans in Somerset House during London Climate Action Week – met Elaine and I as we entered Strawberry Hill House for the 2025 Flower Festival on 14th September. And this year, for the first time, Gaia had guest curated the festival.

Holly’s piece, shown above, was strung between two mangrove stumps, or pneumatophores. And driftwood – supplied by Gaia’s friend Adam (of Woodenzone) – appeared in many of the exhibits around the house and garden.

A bad workman blames his tools, so much we know, or have been told. In any event, I left my iPhone camera in the car, and assumed I had left it at home. So borrowed Elaine’s rather antiquated phone (one of my old ones) to take images as we went around – slightly agog. The calibre of the exhibits this year was remarkable, astounding even. But the quality of my images was somewhat reduced.

Still, wonderful to see the room that once houses the giant driftwood spider, Arachne, made by Gaia and Adam, now occupied by an exhibit celebrating David Lynch’s Twin Peaks – with the theme tune playing eerily in the background. Overall, the effect of the festival was whatever the positive version of haunting might be.

The Transformation Decade

John Elkington · 13 September 2025 · Leave a Comment

Watching our language during the Trump Ascendancy – and preparing for what comes after. My latest Substack post distils some of my current thinking on how we should talk about th need for system change.

Time To Apply For A Churchill Fellowship

John Elkington · 27 August 2025 · Leave a Comment

Ever wanted to make change happen in an area you care passionately about? A Churchill Fellowship is a once-in-a-lifetime chance to inspire the change you want to see. I am a @ChurchillFship Ambassador; received fellowship in 1981. Apply now: churchillfellowship.org/become-a-fellow.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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