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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

My Brainchildren Are Out There

John Elkington · 4 March 2025 · Leave a Comment

Source: Joshua Domb

I have always enjoyed getting photographs from people showing my books in unlikely places around there world, including The Power of Unreasonable People (I think it was) in a wayside book shrine in the Norwegian fjords, and Sun Traps in the Himalayas. Was reminded of that today when I received this photo from lawyer Joshua Domb, who had spotted The Zeronauts in an Avon bookshelf.

Meanwhile, I am busily working on my new website for Countercurrent, on the new book, and on a series of four posts for my Rewilding Markets Substack channel on why we now need to retune our mindsets – and how we can do so. The first one was posted yesterday, the second goes out around midday today, before I head off to do a speech at Cranfield University.

Video Of Barnes Back In 1974

John Elkington · 24 February 2025 · Leave a Comment

Elaine asked me this evening to track down once again a video of Barnes she saw years ago, taken by John McCready in 1974. Last posted here in 2020. Extraordinary to look back and see that has changed – and what not. We arrived the following year, so 2025 marks our 50th year here.

Anthropy Invests In Optimism

John Elkington · 13 February 2025 · Leave a Comment

Waiting to press go, with me second from far left
Confetti moment, apparently recycled each time
The market is duly opened
Dame Julia Hoggett, CEO of London Stock Exchange plc
Anthropology founder, John O’Brien
A critical question

During yesterday’s Market Open ceremony at the London Stock Exchange, Anthropy celebrated the launch of the UK’s largest shared agenda, to be addressed at the upcoming national gathering: Anthropy25, on 26-28 March. The full Anthropy25 Agenda is now public on the Anthropy website. 

LSEG, the London Stock Exchange Group, also joins leading businesses around the UK as an Anthropy member (as Volans already is) and will be participating in the national gathering held at the Eden Project.

And it was wonderful to be invited to join some interesting folk on the balcony of the London Stock Exchange as Anthropology founder John O’Brien opened the market. “While the London Stock Exchange deals in shares and bonds, convening people and capital,” he said, “we at Anthropy deal in something just as valuable. We trade in ideas. We invest in optimism.”

“That is why today marks the launch of the Anthropy25 national Agenda,” he explained, “and I can’t think of a better place to introduce this vision than here, among those who understand what it means to create value. Real value is built in many ways, through financial capital, and also through social capital, cultural capital, natural capital, through the strength of our institutions and the ambition of our people.”

Dame Julia Hoggett, CEO of London Stock Exchange plc, said: “We are delighted to welcome Anthropy to the London Stock Exchange to celebrate the launch of their Anthropy25 Agenda. Working in partnership to shape the future of Britain is a cause that we are fully committed to, ensuring that companies and sovereigns can access the capital they need to finance innovation, growth, jobs, infrastructure and the low-carbon transition.”

Starscapes

John Elkington · 8 February 2025 · Leave a Comment

Observing the night sky earlier in the week, as I walked back from Barnes Bridge station…

Pete Wilkinson, RIP

John Elkington · 8 February 2025 · Leave a Comment

Activists created opportunity spaces for those of us who chose to engage more closely with business. An activist I both knew and respected when he was at Greenpeace was Pete Wilkinson. I learned of his death through an obituary in today’s Times, https://www.thetimes.com/uk/obituaries/article/pete-wilkinson-obituary-greenpeace-uks-first-director-90zwlbtq2, though because that is behind a Murdoch paywall, you may prefer The Guardian’s obit published last month, https://www.theguardian.com/environment/2025/jan/27/pete-wilkinson-obituary. A good man.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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