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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Eeliad

John Elkington · 25 April 2009 · Leave a Comment

Grisly fact in The Times today, which says that the population of European eels is now at 5% of levels recorded as recently as the 1970s.  Given their role in tripping me into environmentalism in the 1950s, the news was particularly shocking.  And the story of a tagged eel’s 1,200 odyssey is extraordinary. The data on the recovered tag that had plotted the eel’s journey from Sweden towards the distant Sargasso Sea suggest that it was eventually eaten by a shark west of the Shetlands, then excreted – at which point the tag was probably eaten by a gull and then re-excreted.  Finally, it washed up on the shore, where a passer-by found it.

Indians and Mummies

John Elkington · 20 April 2009 · Leave a Comment

Elaine and I had a wonderful lunch today at the British Museum with Rohini Nilekani and her friend, the historian Dr Ramachandra Guha.  Ram proved to have had a remarkably similar early journey to mine, describing himself as a failed economist who switched to sociology, with a strong environmental thread shot through much of his work.  

Afterwards, we had another wander around the Egyptian section of the Museum, which is on a level with the restaurant, and I was again left slightly breathless by the beauty of the funerary objects – though the exhibits speak of intense social stratification, always uncomfortable, wherever found. Have been somewhat sensitised by Sam to the extent to which many of the artifacts on display have been looted at some point in their life-cycles, sometimes serially. But, at the same time, what a joy to be able to see things like the Sutton Hoo treasure, which might otherwise be locked up in a private collection.

A Juice Point Sings in Berkeley Square

John Elkington · 17 April 2009 · Leave a Comment

Yes, but will it fly? Yes, but will it fly? Charmian takes a closer look Charmian takes a closer look How you juice a car How to juice a car

Electric cars are all the rage suddenly, though very few people are driving them–and, despite the Government’s recent announcement of grants of up to £5,000 for purchasers, the prospects of electrifying private transport still remain fairly distant.  This is a complex challenge, requiring multi-dimensional strategies, as we discussed in our recent Evergreen session on the theme at the 2009 Skoll World Forum.  I took the images of the Juice Point in Berkeley Square when Charmian and I went to see Herta von Stiegel a week or so ago.  Eye also caught by bird sculpture in the Square Gardens.

Bird 1 Bird 1 Bird 2 Bird 2

Gingko goes to ground at 2BP

John Elkington · 15 April 2009 · Leave a Comment

Ginkgo cutting feeling a little hazy Ginkgo cutting feeling a little hazy

Have always loved ginkgo trees–and cycle past several on my way through Grosvenor Square on my way to 2 Bloomsbury Place.  Sometimes take in leaves as they change through the seasons, but a few days back I took a twig–and we put it in a glass of water, with a touch of sugar, where it seemed to flourish.  Rather than having it develop a sweet tooth, I asked Sam to release the poor thing into the herbaceous border, in the hope that it might just strike root.  Her photo above suggests that it was feeling a bit woozy as it struggled to find its feet, but who knows?  A symbol, perhaps, of our constant struggle to make sense of this universe of ours–and of all the tides, current and eddies into which we find ourselves drawn.

Bloody Fig

John Elkington · 14 April 2009 · Leave a Comment

Managed to deeply scratch my head on a fig tree, recently pruned and so sharp-edged, as I dragged fresh compost I had dug out of the heap this morning. The thing is so full that it’s blowing out one of the railway sleepers used to make its walls.  So action is overdue, if only I could work out how to do it without scalping myself.   

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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