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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Knock, knock

John Elkington · 11 November 2008 · Leave a Comment

Flew into Washington, DC, earlier today – having come via Detroit.  The taxi driver from Ronald Reagan/National Airport proved to be a delightful Palestinian, born in Jerusalem in 1959, the only year I ever visited that beautiful, blighted city.  

He had been tricked into exile by the Israelis 35 years ago – and told me how the Israelis bulldozed some of his family members’ homes a few days back, homes that had been built in the 1950s on land given to them by Jordan, on the grounds that the land belongs to Jews.  Hard not to share the sense of grievance.  He had zero hope that President-elect Obama would do anything to rein in Israel, but I said I’m not so sure.  My sense is that Israel sits on a diaspora-spread Krakatoa which will blow at some point, though the magma chambers may prove to lie in geographically distant parts of Iran or similar.

As I tapped away at the keyboard, with an aromatic bottle of Sam Adams at my elbow, it struck me what an intricately cantilevered global house of cards we live in.  And as I sent an email to a new friend in Tokyo, it also struck me – today is Veterans’ Day here – how that this simple act would have been seen very differently a mere 65 years ago.  Treasonable.  

And listening to President Bush doing a Veterans’ Day speech on an aircraft carrier today, it struck me again just how unconscionably flat-footed he and his cabal have been.  Yes, Britain helped cause much of the mayhem in the area originally covered by the Palestinian Mandate, but you’d think someone in the U.S. government would have the capacity to learn the right lessons from history.  He seems to have been awarded the Freedom Medal and given a standing ovation, when I suspect the Court of History will conclude – whatever the motives – the results of his actions could scarcely have been more damaging if he, Cheney, Rumsfeld et. al. had willfully set out with treasonable intent.  

What thoughts, you wonder, were really running through Obama’s mind when the Bushes showed the President-elect and his family around the White House this week?

Jet-lag, cataracts and tinnitus

John Elkington · 9 November 2008 · Leave a Comment

Having always said that I don’t get jet-lag, the latest trip has had me on my knees, almost.  Maybe it was the combination of the travel with having to prepare presentations as I went, but it’s also possible that I’ve managed to delude myself all these years – a matter of mind over matter, as I have often said. Perhaps, too, it has been the additional strain of the cataracts I have been nurturing for a while, with the left eye now fairly blurred, and of the tinnitus that affects both ears – and is like a receiver left open to the distant radio signals of the galaxy.  Perhaps something significant will come through at some point?  I live in hope.

Still, have used the down-time while flying to work on ideas for a new book – and have been making a good deal of progress, I think.  

Crichton, Picard & Terkel

John Elkington · 9 November 2008 · Leave a Comment

That may sound like a law firm, but it isn’t.  Wading through the cuttings Elaine had done for me while I was doing my around-the-world-in-around-8-days trip, I came across three obituaries that struck home.  One was of a writer whose work I sometimes enjoyed, but whose views on environmentalism I found uncomfortably Bushian.  Michael Crichton first came to fame with The Andromeda Strain, published in 1969, was based on a threat that returned with a space probe to Earth.  Many of his books had to do with the sort of issues that environmentalists tend to raise, from the side-effects of genetic engineering to those of nanoscience, but he surely didn’t like environmentalists.

Two folk I think I might have got on with better also died while I was circumnavigating, Jacques Picard and Studs Terkel.  I loved Terkel’s oral biographies and histories when I was at university around the time The Andromeda Strain was published.  Apparently, he adored FDR and wept against a lampost when the latter died, which makes me wonder whether people will do the same when Obama eventually shakes off this mortal coil.  Terkel’s ‘bottom-up history’ was an inspiration for the oral histories I did when I was working on my M. Phil. thesis on how people and communities respond to changes in the built environment in the early 1970s.

The third obituary was for Picard, who I remember being hugely impressed by during the 1960s.  OOn January 23, he had dived the the bathyscape Trieste to the bottom of the Challenger Deep in the western Pacific.  Apart from the sheer courage of the deed, sinking down over 35,000 feet into a world where the water pressure is eight tons per square inch, there was the fact that Picard and his team found life even at such unbelievable depths – a discovery that would lead to the subsequent ban on the dumping of nuclear wastes in such ocean trenches.  Had it not been for Picard, Crichton might have ended up writing a blockbuster along the lines of The Challenger Strain.

44

John Elkington · 5 November 2008 · Leave a Comment

Extraordinary day spent at annual Environmental Advisory Meeting of Nissan, with many of the top brass in attendance, but with we visitors – and many of the younger Nissan people – barely able to keep our minds off the results of the US election.  Cell phones and laptops were being passed around at various junctures, with people debating the signifciance of the mapped results.  When the news finally went solid, there was applause across the room, twice. 

A strong sense that a dark, misguided, benighted, mean-spirited period in America’s history may finally be drawing end, with at least the hope of something better. Like many people, I suspect, I found my mind turning back to the even darker days of slavery.  Am currently reading Janis Cooke Newman’s extraordinary novelised life of Mrs Lincoln.  And then Mark (Lee) at SustainAbility sent out a link to the latest Tom Friedman op-ed from the New York Times.  Caught the spirit to the nth degree.  What a race it has been – and the first US election where I actually dreamed of the outcome on election night.  No-one can envy Obama the Augean task he now faces, but he certainly won my (non-existent) vote.

Driven to Nissan’s R&D Center outside Tokyo in a fuel-cell vehicle, for a session I did head-to-head with one of Japan’s leading environmentalists, Junko Edahiro.  Great fun – and someone I’m keen to build a deeper connection with.

Dashboard of Fuel Cell Vehicle I was driven out of the city in Dashboard of Fuel Cell Vehicle I was driven out of the city in   Solar roofing at Nissan R&D Center Solar roofing at Nissan R&D Center   After the session After the session – Junko in the middle   Any colour as long as it's ... Any colour as long as it’s …   Electric car 1 Electric car 1   Electric car 2 Electric car 2   Carbon Off Passport Now I have my Carbon Off Passport, what mobility option to choose?

Excuse us while we reboot the plane

John Elkington · 4 November 2008 · Leave a Comment

[NOTE: I thought this was a Dreamliner already, but subsequently found that the Dreamliner hasn’t been launched yet …]

Up at 04.00 (albeit with an hour’s grace because of the clocks going back at midnight) in Seattle for the trip out to Sea-Tac.  The repile in me protested, but the taxi-driver had the BBC World Service on when I climbed in – and so I got to hear the spoof conversation between a fraudulent President Sarkozy and a very real Sarah Palin.  Helped ease me into the day.

On arriving in Los Angeles,  I found the relevant terminal and not long afterwards boarded a 777 for Tokyo’s Narita airport,.  My Argentinian seat-mate and I were alternately amused and spooked by peridoic announcements from the cockpit that the brakes weren’t working – and then that the avionics weren’t either.  At which point the pilot demostrated just how digital modern airliners are by rebooting the plane, “just as you would your laptop,” he gaily advised.  They shut everything off for a while – and then turned things on again.  Happily the systems worked, at least for long enough to get us across the Pacific, though significantly delayed. 

(An interesting example of synchonicity and serendipity was that my new friend’s girlfriend works on climate change in Argentina.)

Had forgotten that crossing the date line meant that I would lose a day.  As I chewed on the fact, I couldn’t help but notice that a  fair few folk at Narita were wearing the face-masks that Asians so like – and which I find slightly spooky.  On the airport limousine (glorified name for a bus) in to the hotel in the Ginza district of Tokyo, several of my fellow passengers were sneezing or snorting fairly vigorously. 

As for me, as I finish off a mass of work for Volans and SustainAbility in my hotel room, and begin to wind up myself up for a series of sessions with Nissan and other companies, my fingers are pretty much all crossed that we get the right result in the US elections today — and that Sarah Palin can go back to her family and to making mincemeat out of large Alaskan wildlife, rather than practicing the same skills on the US economy and reputation in the world.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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