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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Starscapes

John Elkington · 8 February 2025 · Leave a Comment

Observing the night sky earlier in the week, as I walked back from Barnes Bridge station…

Pete Wilkinson, RIP

John Elkington · 8 February 2025 · Leave a Comment

Activists created opportunity spaces for those of us who chose to engage more closely with business. An activist I both knew and respected when he was at Greenpeace was Pete Wilkinson. I learned of his death through an obituary in today’s Times, https://www.thetimes.com/uk/obituaries/article/pete-wilkinson-obituary-greenpeace-uks-first-director-90zwlbtq2, though because that is behind a Murdoch paywall, you may prefer The Guardian’s obit published last month, https://www.theguardian.com/environment/2025/jan/27/pete-wilkinson-obituary. A good man.

Bright Tidings

John Elkington · 31 January 2025 · Leave a Comment

A fireside chat on AI and sustainability with Harry Wright

Fireside chat with Bright Tide CEO, Harry Wright
In full flow
With some of the other speakers and participants

Delighted to help launch Bright Tide’s Sustain.AI Incubator last night at Hogan Lovells, Holborn Embankment. Met some extraordinary innovators and entrepreneurs – and caught up with people like Will Travers, CEO of Born Free Foundation, while meeting people like Lord Kulveer Ranger (second left) and Ape Alliance chairman Ian Redmond (centre), and hearing what Ralph Chami and Blue Green Future are up to. Invigorating.

The Announcement Podcast

John Elkington · 27 January 2025 · Leave a Comment

The third episode of a podcast series focusing on Patagonia’s decision to gift itself to the cause of sustaining and regenerating the Earth provides a platform for me (alongside others) to explain some aspects of my emerging thinking. Let me know what you think about it.

Tomorrowist Podcast

John Elkington · 24 January 2025 · Leave a Comment

Published today – and also available on Apple Podcasts and Spotify.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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